Study Guide Library
Marketing Study Guides
Brand Crisis Management
Consumer Learning and Product-Harm Crisis Management
International Market Entry
Market Entry Strategies for Germany: High Value, Low Volume
Global Brand Strategy
Red Bull Global Strategy: Emerging Markets & Marketing
Higher Education Marketing
Marketing Strategies for an Online BBA Program
International Marketing Strategy
Governance Strategies for International Marketing Channels
Customer Relationship Management
CRM and Relationship Marketing: Building Competitive Advantage
Marketing Strategy
Athletics Supreme Sportswear Marketing Plan Analysis
Educational Technology Marketing
Blackboard Inc. Marketing Plan: Academic Suite Strategy
Advertising and Brand Strategy
Apple's 1997 "Think Different" Campaign: Strategy and Meaning
Healthcare Marketing
Mayo Clinic's Marketing Strategy: Digital Growth and Impact
Retail Consumer Behavior
Multi-Channel Retail Consumer Behavior: A Study Review
Brand Management
Disney's Brand Strategy: Connecting with Core Customers
Entertainment Brand Strategy
Harry Potter Brand Marketing: From Books to Global Empire
Digital Marketing Strategy
Argos Internet Marketing Strategy: Multi-Channel Retail Analysis
Multicultural Marketing
Marketing Research on Three U.S. Minority Consumer Groups
Brand Identity and Consumer Culture
Amelia Earhart's Brand and Making Flying Thinkable
Market Analysis
Tiny House Market: Target Demographics and Consumer Analysis
Sports Marketing Strategy
Springfield Nor'easters HBS Case: Minor League Pricing Strategy
Brand Strategy
Marketing Coca-Cola's Dasani Water in the UK: A Case Study
Multicultural and Global Marketing
Multicultural Marketing: McDonald's and Starbucks Strategies
Brand Strategy
Microsoft Product Placement in Hawaii Five-0 Analyzed
Strategic Marketing Planning
Zurich Insurance Strategic Marketing Analysis and Plan
Tourism Marketing
Marketing Hawaiian Big Island Vacations to Canadians
International Advertising Strategy
PEST Analysis: Australia vs. Singapore Advertising Opportunities
Luxury Retail Marketing
Saks Fifth Avenue: Luxury Brand Strategy and Digital Merchandising
Green Marketing and Consumer Behavior
Pricing and Green Advertising: Consumer Behavior Analysis
Promotional Strategy
Subway Sandwiches Sales Promotion and PR Strategy
International Marketing Strategy
Wine Marketing: Segmentation and Export Strategy in Europe
Automotive Marketing
Citroën DS3 Marketing Mix Analysis: Australian Market
International Market Entry
Beanies Flavored Coffee Market Entry Strategy for Germany
Insurance Marketing Strategy
Allstate Insurance Marketing Plan: Strategy and Analysis
Brand Strategy
Brand Repositioning of Hallmark Greeting Cards Strategy
Retail Marketing Strategy
Kimberly-Clark Virtual Store Technology: A Case Study
Brand Strategy
Harley-Davidson Brand Strategy: B2B vs B2C Marketing
Brand Strategy
Jay-Z's Armand de Brignac and Competitive Advantage
Niche Market Strategy
Nike Muslim Women's Headscarf: Niche Market Strategy
Retail Pricing Strategy
JC Penney's Pricing Strategy Failure Under Ron Johnson
Healthcare Marketing
Healthcare Marketing: Good Samaritan Society Pricing Strategy
Luxury Brand Strategy
Launching a Luxury Brand: Market Analysis and Strategy
Sport Marketing
Meet the Superhumans: Marketing the 2012 Paralympics
Luxury Brand Strategy
Burberry Brand Revitalization: Strategy and Marketing Case Study
Consumer Behavior
Apple iPad Mini Cannibalization: Consumer Behavior Analysis
Consumer Behavior and Advertising
Advertising Effectiveness and Consumer Memory in Marketing
Brand Strategy
W Hotels vs. Four Seasons: Luxury Brand Comparison
Consumer Behavior
Consumer Research Insights: Scarcity, Bundling & Brand Rejection
Brand Strategy
Ryanair's Communications Strategy: From Hostile to Customer-Friendly
Global Marketing Strategy
Avon Case Study: Global Marketing Strategy and Operations
Luxury Brand Strategy
Burberry's Brand Transformation: 1997–2007 Case Study