Study Guide Library
Marketing Study Guides
Advertising Ethics
Marketing to Children: Why Restrictions Are Necessary
Consumer Behavior
Psychographics in Market Segmentation and Consumer Behavior
Consumer Behavior
Does Marketing Create or Satisfy Consumer Needs?
Consumer Behavior
Self-Image and Self-Perception in Luxury Fashion Brand Choice
Market Segmentation
Colgate Precision Toothbrush: Market Segmentation Strategy
Brand Strategy
Makrolon Ingredient Branding: Bayer's B2C Strategy
International Marketing Strategy
Body Shop Hair Loss Shampoo: Asia Marketing Communication Plan
Marketing Strategy
Brite Briks Marketing Plan: New Product Launch Strategy
Telecommunications Marketing
Verizon Strategic Marketing: Plans, SWOT & Objectives
B2B Marketing Strategy
3M Canada B2B Marketing Strategy: Key Accounts & Growth
Competitive Strategy
IKEA Strategy Analysis: Porter's Model and Strategy Clock
Sports Marketing
NASCAR Advertising: How Sponsorship Drives the Sport
Brand Strategy
Yue Sai Brand Repositioning: L'Oréal China Marketing Strategy
Global Advertising
Advertising and Globalization in India: Industry Overview
Healthcare Marketing
Marketing Plan for Chevra Hatzalah Emergency Medical Services
Marketing Strategy
Marketing Plan for Travel Today Travel Agency
Sport Marketing
Mixed-Method Market Segmentation Typologies in Sports
Consumer Behavior and Brand Theory
Theory, Brand Loyalty, and Research in Social Science
Market Research & Segmentation
SUKI-YO Target Market Research: Urban Fashion Brand Analysis
Marketing Strategy
Amazon Kindle Fire Marketing Mix and Porter's Five Forces
Integrated Marketing Communications
Comcast Integrated Marketing Campaign Strategy Plan
International Market Entry
SkinCeuticals China Market Entry Strategy Analysis
Product Launch Strategy
E-Reader with Library Subscription: Marketing Plan
Advertising and Brand Strategy
Comparing Perfume Ads: Hugo Boss WOMAN vs. Revlon Charlie Sunshine
Product Strategy
Colgate Children's Toothpaste Flavor Extension: Australia Marketing Plan
Airline Marketing Strategy
Singapore Airlines Marketing Plan: Strategy and Market Analysis
Retail Marketing Strategy
Blue Turtle Clothing Company: Marketing Strategy Analysis
Brand Strategy
La Fresh Promotional Strategy: Rebranding for Modern Health Trends
Retail Strategy
J.C. Penney's Pricing Makeover: Can Ron Johnson's Strategy Work?
Digital Marketing Strategy
Google vs. Microsoft Bing: A Marketing Mix Comparison
Consumer Behavior
Organic Food Consumer Motivation: A Primary Research Study
Digital Advertising & Consumer Privacy
Online Data Collection by Advertisers: Privacy & Ethics
Brand Strategy
Stella Artois Brand Identity Crisis and Recovery Strategy
Brand Strategy
Clinique Marketing Plan: SWOT Analysis and Strategy
Marketing Research Methods
Psychometric Scale Development in Marketing Research
Brand Management
Measuring Brand Equity: The Coca-Cola Challenge
Event and Convention Marketing
Seoul as an Emerging International Convention Destination
Event Marketing and Sponsorship
ROI Analysis for a Charity Golf and Awards Event
Event Marketing
Marketing and Sales Strategies for Event Planners
Consumer Behavior
Toyota Prius Marketing Strategy: Goals, Segments & Mix
Green and Sustainable Marketing
Green Marketing, CSR, and the Problem of Greenwashing
Hospitality Marketing
Starwood Hotels IMC Strategies and Brand Equity
International Marketing Strategy
Mercedes-Benz Cultural Marketing: Germany vs. the US
Brand Strategy
Nike Advertising and Marketing Strategy: A Company Analysis
Advertising Law and Regulation
Advertising Legal Issues: FTC Rules and the Lanham Act
Brand Management
Hotel Branding Strategies and Customer Satisfaction: A Study
Product and Brand Strategy
OXO Marketing Strategy: SWOT, Targeting, and Mix
Advertising to Children
McDonald's Advertising to Children: Regulation vs. Parental Control