Unlike many other corporations, Skype has embraced Nadler-Tushman's Congruence Model. In this case, Skype's looks at the various factors that influence the success of different changing processes. By doing so, Skype has been able to understand the different dynamics that an organization experiences when changes occur. Through this model, Skype has come up with various strategies to ensure that its interaction with other subsystems can detect or scan other changes in the external environment. There is a payment strategy that has enabled Skype shape its payment methods and enhance its capability developments. This has made it convenient for its users to use it more than other softwares, which have higher payments.
On the other hand, Skype has collaborated with other partners as a convenient strategy because it helps them in realizing revenue opportunities and improves customer's experiences. There is also a marketing strategy, which to Skype is a service strategy, and has helped to attract a wide range of markets from all parts of the globe. This has ensured that it is more popular than other related software's. Payment strategic goals aim at assisting and supporting all of the Skype's strategic goals. This has been done by building various strategies around the company's customer segments and product portfolio. They act in response to the strategies that meet each product payment needs and their segments (Sen, 2008).
All the Skype's strategies are created for long-term purposes, and appropriate information technology and architecture has been put to support it. Behavior relating to problem-solving skills is a strategy used to ensure the existence of some strong qualitative and quantitative skills. This enables Skype to develop well-argued business cases. Other strategies include drive and leadership, which provide guidance and tactical direction in the organization. Passion and motivation has helped the company encourage their clients by identifying those who are most active within the software, and reward them. Most of PORTERS' competitive...
For instance, payment strategy whereby Skype of offers lower rates to its clients than other software's ensures that there is still competition (Ananthan, Appannaiah, & Reddy, 2010).
Skype's inputs are such that they always ensure that there are adequate data from across all networks. They also ensure that the business is always enhances accuracy and integrity, alignment to corporate strategies, business impacts analysis, and delivers comprehensive insights through analysis and synthesis. Prerequisite skills, knowledge, and experience are other inputs that assist in ensuring a strong analytical focus. It also helps in evaluating and absorbing data and any other relevant information in an environment that is growing rapidly. These significant inputs are also absorbed in order to ensure that there is sufficient proficiency that will make different things happen, influence and drive change, effective communication between people from various backgrounds and functions (Sen, 2008).
Finally, it helps in the provision of different tools and various processes, which are aligned to the strategies and are easy to implement. Other inputs include creation and advocacy of Skype lab vision, lab research promotion in Microsoft and Skype, technology transfer to various teams and do away with other obstacles that hinder product delivery. There is also communication with Skype product teams to align research and product agendas, and to have research tracks that are well created and prioritized. This facilitates various collaborations with universities and Microsoft research acting external speaker from Skype research organization to the academic community from its external environment. Finally, is the input of hiring different team members who help in facilitating any student visiting together with any other person who may be interested in carrying out the research.
Most of the critical inputs have high…
