Failure Factors

Despite the diversification of its product and service offering, a source of failure has been constituted by the limited applicability of the Apple applications. In this order of ideas, the Apple software is only applicable on the Apple hardware, meaning as such that the freedom of the buyers is restricted. Another source of failure has been constituted by the low amounts of financial resources employed in marketing efforts. While number one competitor and industry leader Microsoft has placed promoted the organizational products and services on multiple media channels, Apple's approach has been limited. These disappointments are often attributed to the volatile and extremely challenging environment in which Apple operates, but its competitors also operate in this background, and their failures have been less obvious.

An important source of failure has been the departure of co-founder Steve Jobs for a ten-year period, during which the managerial style revealed numerous reductions in efficiencies, all...

Another reason is constituted by the innovative stand taken by the company in introducing products for which the customer is not prepared. The most relevant example in this sense is the Newton, a handheld computer released too soon. Some years later, the success was entirely attributed to Palm as the most efficient producer of PDAs (Rosmarin, 2006).