Instead, they must be focused on different strategies that they can use to: help the company increase their bottom line and address the growing list of social causes. The only way that this can be accomplished is to: ensure that you understand what kinds of factors could be influencing the individual and making certain that you are communicating ideas that will help to improve motivation. Once this occurs, it will allow the company to maintain its lead, while making sure that no one is becoming complacent. This solution is better than the individual alternatives, because we are using both to understand and improve motivation. As, we are focused on using the two together to: build the levels of enthusiasm within the organization. The management principal that is being used to achieve these objectives is: McGregor's Theory Y This is when you are helping to motivate and provide individuals deeper meanings for their lives. As a result, the approach that we are recommending will allow the company to build upon their past successes. ("Organizational Behavior," n.d.)

Questions for Discussion

What role if any does McGregor's Theory Y play at Patagonia? Explain.

The theory plays a major part in management philosophy that is used. As, they are working with employees to: motivate them. This is accomplished through: becoming involved in social causes (i.e. protecting the environment) and giving them competitive benefits. These factors create a sense of motivation beyond working for a paycheck. Instead, there is a deep sense of caring and compassion for what they are involved in. ("Organizational Behavior," n.d.)

How does Patagonia Build Human and Social Capital?

They achieve these objectives through: motivating their employees and encouraging them to become involved in various social causes. ("Organizational Behavior,"...

directing their every move. A few of the most common techniques that the company is embracing include: they are results driven, creating win -- win situations for everyone and having greater amounts of flexibility just to name a few. ("Organizational Behavior," n.d.)
Which of the Seven Moral Principals appear to be in Force at Patagonia?

Autonomy. An example of this can be seen with the two months of full pay someone will receive for volunteering for an environmental cause. This is important, because this sense of autonomy among the staff helps to build motivation and caring. Over the course of time, this allows employees to have more than just passion for their work. ("Organizational Behavior," n.d.)

What Appeals to you (or does not Appeal to you) about Working at Patagonia?

What would be most appealing is the chance to actively work with an environmental group. At the same time, you have an employer that will address a variety of your basic needs and they will adjust to the changes in your life. This makes working with the company more than just a job. As, it helps you to grow as a person, with everyone having a better understanding of the world we live in. ("Organizational Behavior," n.d.)

Bibliography

Fisk, G. (2010). I Want it All and I Want it Now. Human Resource Management Review, 20 (2), 102 -- 114.

Cohen, D. (1993). Creating and Maintaining Ethical Work Climates. Business Ethics Quarterly, 3 (4), 343- 358.

Serkerka, L. (2009). Facing Ethical Challenges in the Workplace. Journal of Business Ethics, 89 (4), 565- 579.

Organizational Behavior. (n.d.).