To this end the argument that monopolies are bad to consumers carries a lot of truth and fact with it and will only be fair to look at such an argument with due considerations.
References
Baker, M.J. (1985). Marketing strategy and management. Macmillan: New York.
Belk, R.W. (1975). "Structural variables and consumer behavior." Journal of Consumer
Research 2: 157-164.
Besanko, D. et al. (1996). Economics of strategy. John Wiley and Sons: New York.
Day, G. et al. (1979). "Consumer-oriented approaches to identifying product-markets." Journal
of Marketing 43:8-19.
Dick, a.S. & Basu, K. (1994). "Customer loyalty: Toward an integrated conceptual framework."
Journal of the Academy of Marketing Science 22 (2): 99-113.
Fraser, C. & Bradford, J. (1983). "Competitive market structure analysis: Principal partitioning of revealed substitutability." Journal of Consumer Research 10: 15-30.
Gabszewicz, J. et al. (2000). "Price competition with complementary goods." Economics Letters, forthcoming.
Kirzner, I. (1973). Competition and entrepreneurship. University of Chicago Press: Chicago.
Lancaster, K. (1971). Consumer demand, a new approach. Columbia University Press: New
York.
Lattin, J.M. & Leigh, M. (1985). "Using a variety-seeking model to identify substitute and complementary relationships among competing products." Journal...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now