Accounting Company 1: Vertis, Inc. Term Paper

The CEO of Martha Stewart Living Omnimedia, Inc., Sharon L. Patrick, issued a press release in October: "Despite the losses in the quarter, we continue to benefit from strong consumer support for our products, which offer that unique blend of 'Martha Stewart' brand attributes - inspirational 'how-to' ideas translated into products that stand for quality, style, usefulness and affordability," Patrick reported.

During the 3rd Quarter of 2004, Stewart's company purchased "Body and Soul" magazine, and Patrick also announced that Stewart will launch a new television show; and Mark Burnett Productions will "develop and produce a primetime network television series" set to launch in the fall of 2005 (Burnett is the producer of "Survivor").

Current assets for Martha Stewart Living Omnimedia, Inc., as of Sept. 30, 2004, were $179,298. Current Liabilities for the same period, $61,815. That is a plus $117,483.

For the year ending 2003, "net cash provided by (used in) operating activities" was $15,956. The "non-current assets" for 2002 were $324,542; the "non-current assets" for 2003 were $309,102. As to the "cash flow from operating activities on the statement of cash flows," the three-year trend follows: 2001 ($21,906); 2002 ($7,268); 2003 (minus $2,771). So, to answer...

...

They just bought a magazine for $6.5 million, and though their third quarter revenue was $2.2 million (compared with $6.6 million in the third quarter of 2003), Stewart is sure to come out of prison with much fanfare, and launching the new Burnett-produced TV (prime time) show will also help.
Company #3: Williams-Sonoma, Inc. (product company)

Williams-Sonoma is a San Francisco-based retailer of high-end kitchen appliances, dishes, cookware, that reported (11/18/04) their "net revenues for the 3rd quarter of 2004 increased 14.2% over the third quarter of fiscal year 2003 to $722.8 million," according to the press release by the company.

Current assets for the quarter ending Oct. 31, 2004, $766,995; current liabilities for the same period: $478,040. That is a plus $288,955.

Cash flows from investing activities after 39 weeks in 2003 was $131,852; and during the same period in 2004 it jumped to $144,828. The company is increasing its investment in operations. And Cash flow from "operating activities" was $55,095 in the first 39 weeks of 2003, and…

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