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Williams Sonoma Essays (Examples)

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Global Gadgets We're Going to Get the
Words: 1667 Length: 6 Pages Document Type: Essay Paper #: 34554036
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Global Gadgets

e're going to get the whole "stating the obvious" out of the way. The company has ten retail stores, so obviously there is room to grow through geographic expansion even in a down market. e comprise an insignificant portion of the market share in this business, so to worry about fractions of percentages is almost silly. The focus of this report is going to be trying to figure out what the firm is doing wrong and how we can address those problems. The broad-based stuff is not really relevant to a small business because we're not in a position to be a national player.

According to the Bureau of Economic Analysis, GDP in Q3 of 2011 grew at 1.8%, compared with growth in Q2 of 1.3%. e don't know Q4 yet, but we did not have a stellar holiday season regardless. Because we sell general consumer products, we…

Works Cited:

BEA.gov. (2011). Gross domestic product. Bureau of Economic Analysis. Retrieved January 16, 2012 from  http://www.bea.gov/newsreleases/national/gdp/gdpnewsrelease.htm 

BLS.gov. (2011). International labor comparisons. Bureau of Labor Statistics. Retrieved January 16, 2012 from  http://www.bls.gov/fls/china.htm 

Hoak, A. (2009). Five home trends for 2010. MarketWatch. Retrieved January 16, 2012 from  http://www.marketwatch.com/story/the-five-top-trends-well-see 

Homan, T. (2011). U.S. housing starts jump 9.3%, to highest in year. Bloomberg. Retrieved January 16, 2012 from  http://www.bloomberg.com/news/2011-12-20/housing-starts-in-u-s-increase-to-highest-level-in-year-in-stability-sign.html

Accounting Company 1 Vertis Inc
Words: 824 Length: 3 Pages Document Type: Term Paper Paper #: 65050539
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The CEO of Martha Stewart Living Omnimedia, Inc., Sharon L. Patrick, issued a press release in October: "Despite the losses in the quarter, we continue to benefit from strong consumer support for our products, which offer that unique blend of 'Martha Stewart' brand attributes - inspirational 'how-to' ideas translated into products that stand for quality, style, usefulness and affordability," Patrick reported.

During the 3rd Quarter of 2004, Stewart's company purchased "Body and Soul" magazine, and Patrick also announced that Stewart will launch a new television show; and Mark Burnett Productions will "develop and produce a primetime network television series" set to launch in the fall of 2005 (Burnett is the producer of "Survivor").

Current assets for Martha Stewart Living Omnimedia, Inc., as of Sept. 30, 2004, were $179,298. Current Liabilities for the same period, $61,815. That is a plus $117,483.

For the year ending 2003, "net cash provided by (used…

Shopper Berfield 2009 the Ethnographic
Words: 580 Length: 2 Pages Document Type: Research Proposal Paper #: 5966553
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His firms' methodology concentrates on tracking shoppers throughout stores and videotaping their behavior, then analyzing it in the context of displays, traffic routing strategies and the use of signage in the stores. As a result of this methodology, the company Envirosell captures 50,000 hours of video each year. His firms' analysis shows that the front of stores is often used as a decompression zone, and that Americans tend to turn right when they walk into a store. As is the case with auto dealerships' service centers, the most crucial time to meet a customer is when they first enter the dealership or store. Mr. Underhill's analysis supports this fact with his firm stating that the first minute a customer enters the store is the most important in getting them to purchase. he challenges that Mr. Underhill highlights for retailers are to control the flow of traffic through their stores and…

Throughout the article there are specific strategies defined for increasing the sales effectiveness of retailers, illustrating the unique methodology that Mr. Underhill's firm Envirosell utilizes to increase the effectiveness of retailing strategies. His firms' methodology concentrates on tracking shoppers throughout stores and videotaping their behavior, then analyzing it in the context of displays, traffic routing strategies and the use of signage in the stores. As a result of this methodology, the company Envirosell captures 50,000 hours of video each year. His firms' analysis shows that the front of stores is often used as a decompression zone, and that Americans tend to turn right when they walk into a store. As is the case with auto dealerships' service centers, the most crucial time to meet a customer is when they first enter the dealership or store. Mr. Underhill's analysis supports this fact with his firm stating that the first minute a customer enters the store is the most important in getting them to purchase. The challenges that Mr. Underhill highlights for retailers are to control the flow of traffic through their stores and also specifically control the eye movement of shoppers. Each of these techniques is briefly analyzed below.

Increasing Same-Store Sales by Incenting Customer Loyalty

Mr. Underhill highlights the use of signage and shows the significant differences in how it is used at meat counters in grocery stores where 61% of the time spent waiting is after an order is placed (Berfield, 2009) in addition to how Williams-Sonoma uses signage to underscore the uniqueness and value of their products to customers. Mr. Underhill makes the point that the signage must have immediacy to them, as shown in the meat counter example, yet also be rich enough with content to provide sufficient differentiation for the products being sold. The example of this connection of incenting loyalty of customers through signage is also shown for

Calyx & Corolla Strengths Calyx
Words: 1033 Length: 4 Pages Document Type: Term Paper Paper #: 38776293
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The marketing channel of distribution that C&C is part of is formed of the growers, Calyx & Corolla and Federal Express. Let's describe the role each plays in the distribution process.

The growers were located generally in California, Florida and Hawaii and ranged net sales from under $1 million to $100 million. They worked only with C&C, as the contracts specified that they were not allowed to supply any other mail order retailers. As the growers provided the flowers, C&C provided the shipping boxes that were needed, with cards, labels, vases, etc. basically anything that was needed to ensure the concept of gift flowers.

The coordination between C&C and its suppliers was essential. Indeed, demand forecasts were generally sent to the growers in order to ensure that the company would be able to cover any request in the future. The account manager provided from C&C to each grower would ensure…

Marketing OXO
Words: 2129 Length: 6 Pages Document Type: Essay Paper #: 92866018
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OXO Marketing

SOT analysis. Conduct a very brief SOT analysis of the internal and external environments affecting the kitchen gadget industry. Be sure to summarize your findings. There is a SOT worksheet in the Marketing Toolbox under How to Prepare a Case Analysis that you might find helpful.

The kitchen gadget industry continues to experience slow growth relative to the higher growth markets of intelligent home electronics and automated kitchen appliances. ith a relatively low growth rate of 5% or less annually in sales, the kitchen gadget industry continues to rely on the ingenuity and innovation of new products (Swisher, et.al.). As a result the market for gadgets tends to become commod8ity-like where pricing and availability becomes the two most common approaches to differentiating products as they rapidly mature over time (Consumer Reports, 36, 37). Manufacturers serving this market rely on a steady stream of new product innovation to continually…

Works Cited

"Handy Gadgets for $30 or Less." Consumer Reports 12, 1997: 36-9. ProQuest. Web. 7 Dec. 2014.

Bruner, Gordon C., II, and Anand Kumar. "Gadget Lovers." Academy of Marketing Science. Journal 35.3 (2007): 329-39. ProQuest. Web. 7 Dec. 2014.

Jana, Reena, and Helen Walters. "OXO Gets a Grip on New Markets." Business week Oct 05, 2009: 71. ProQuest. Web. 7 Dec. 2014

Perry, Dawn. "Handiest, Smartest, Sturdiest, Snazziest, Best." Real Simple 14.5 (2013): 192. Web.

The Effects of Ecommerce on Business
Words: 15906 Length: 52 Pages Document Type: Essay Paper #: 29133846
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E-Commerce on etail Trade 20/09/2015

E-commerce has gone on to alter the way retail was done for centuries. Many facets of retail trade have been changed. The influence of e-commerce is undeniable and unreversable especially on retail trade. However there is much scope for further advancement of e-commerce into the retail industry. In this paper we will look into the aspects of e-commerce that have influenced retail trade. We will also look into the factors of e-commerce that affect the cost and productivity in retail industry and the impact that e-commerce has left and the factors of e-commerce that impact the cost structure in the retail industry.

Both primary and secondary data collection methods were employed for the research. Analysis of primary and secondary data was done to arrive at a result in the research and the research used and paid equal importance to secondary and primary data and their…

References

Allen, J., Clark, C. and Houde, J. (n.d.). Market Structure and the Diffusion of E-Commerce: Evidence from the Retail Banking Industry. SSRN Electronic Journal.

Atkearney.com, (2015). Global Retail E-Commerce Keeps On Clicking - Full Report - A.T.A Kearney - A.T.A Kearney. [online] Available at: https://www.atkearney.com/consumer-products-retail/e-commerce-index/full-report/-/asset_publisher/87xbENNHPZ3D/content/global-retail-e-commerce-keeps-on-clicking/10192?_101_INSTANCE_87xbENNHPZ3D_redirect=%2Fconsumer-products-retail%2Fe-commerce-index [Accessed 18 Sep. 2015].

Bagley, C. and Dauchy, C. (2008). The entrepreneur's guide to business law. Mason, Ohio: Thomson/West.

Bakos, J. (1997). Reducing Buyer Search Costs: Implications for Electronic Marketplaces. Management Science, 43(12), pp.1676-1692.

Thames Tunnel Was Originally Created
Words: 6088 Length: 15 Pages Document Type: Essay Paper #: 48745324
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As such, the original construction for the building was completed between 1911 and 1913, after which point the factory underwent significant reconstruction resulting in an expansion that was largely different than its original design. The construction effort was largely financed by enscheidt, who worked in conjunction with foreign investors raise the necessary funding. The building's foundation was achieved by mixing compressed concrete and pebble dashing. While the majority of the rising structure was erected with brick, the floors were laid down with reinforced wood planks. The ceilings were constructed with a formwork shell (Gotz 138).

The glass windows that the Fagus Factory is noted for were erected upon steel frames and cover the building's entire exterior. What is of interest about this fact is that the corners of the building were constructed without supports, in much the same way that the Turbine factory was (Jaeggi 43-44). The glass was placed…

Bibliography

Driscoll, Molly. "Ludwig Mies van der Rohe: Father of 'less is more' architecture." The Christian Science Monitor. 2012. Web.  http://www.csmonitor.com/Innovation/Tech-Culture/2012/0327/Ludwig-Mies-van-der-Rohe-Father-of-less-is-more-architecture-video 

Filler, Martin. "Mies and the Mastodon." The New Republic. 2001. Web.  http://www.tnr.com/article/mies-and-the-mastodon 

Harris, Neil. "Mies on Lake Shore Drive." Architecture Week. 2004. Web.  http://www.architectureweek.com/2006/0503/culture_1-2.html 

Puente, Moises. Conversations with Mies van der Rohe. New York: Princeton Architectural Press. 2008. Print.

Amazon Com and Projects Whether or
Words: 2585 Length: 9 Pages Document Type: Term Paper Paper #: 20373472
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New-found competitiveness for Small- to Medium-Sized Companies

The outlook for smaller companies is much stronger today than it was at Amazon's founding. That's because several of the advantages enjoyed at the time by Amazon have been commoditized or made easier and less expensive to implement.

As the number of users has climbed since 1995, smaller businesses can now take a market-maturing step and segment their customers in an ever-finer fashion (Rangan 1992). While no one can compete with Amazon on sheer number of SKU's, specialist suppliers can seek customers "at the fringe," and develop expertise in esoteric areas in which Amazon or other mass-market retailers cannot offer the same focus or expertise.

The ability to go after smaller niche markets has been augmented by recent changes in the Web -- both in terms of finding customers and completing transactions. This is the so-called "long tail," which means that, while most…

Bibliography

Amazon. "zShops Storefront." Amazon.com. 2007.  http://www.amazon.com/gp/help/customer/display.html?nodeId=1161442  (Accessed November 11, 2007).

Anderson, C. The Long Tail. New York: Hyperion, 2006.

Dodge, M. Finding the source of the amazon.com: examining the hype of the "earth's biggest bookstore." Working Paper, London: Center for Advanced Spatial Analysis, 1999.

FedEx. "FedEx Express, FedEx Logistics Named Industry's Best in Annual Quality Survey." FedEx.com. 2000. http://www.FedEx.com/us/about/news/pressreleases/archives/pressrelease202584611.html?link=4 (Accessed November 11, 2007).

Family Assessment the Assessment of My Family
Words: 1290 Length: 4 Pages Document Type: Essay Paper #: 71821605
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Family Assessment

The assessment of my family is presented here for the academic purposes. The family comprises of six members that are working at different positions and live in personal home. Each member of family is educated. Based on questionnaire filled by all the family members, the summary is composed that will give an insight about the health of family.

Summary of each functional health pattern for family

The health perception-health function of the family suggests that it has an average health status. The health is not poor and the members are less vulnerable to severe health issues like diabetes and allergies yet there is a mild risk of getting cold and fever since there is low temperature at night and cool breezes during the morning. The family is suggested to have regular checkups and to take vitamins. Nutritional Metabolic Pattern of family shows that it has a healthy diet…

References

Doyer, B.M. And Radovich, N.H., (1990), "Functional health patterns: the postanesthesia care

Unit's approach to identification," Journal of Post Anesthesia Nursing, 5(3):157-62.

Vincenz, M.C., and Siskind, M.M., (1994), "Functional health patterns: a curricular course

Model for adult acute care," Nursing Diagnosis, 5(2):82-7

Sociology of Place the California Coast
Words: 1331 Length: 5 Pages Document Type: Term Paper Paper #: 19888945
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Sociology of California

Department of Finance reported that California had 532,000 more people at the end of 2003 (Fulton 2004) than at the start of the said year. Nothing was new about population increase in the state since the Great Depression and World War II, during which the population added half a million people every year, growing from 6 to 40 million today. There are no indications that the increase would be halted or altered.

ut the noticeable changes have been in the locations and the way California's people live. Some go back to the old suburban style, while the rest of the trend shows California as continuing to grow into an urban society (Fulton). The ay area's nine counties account for less than half (3.3%) of the entire state's average growth at 6.7% and places like Contra Costa and Sonoma counties have chosen the suburban style of growth. In…

Bibliography

Fulton, William, ed. 2004. Housing, Population Statistics Reveal Ongoing Division in State. California Planning and Development Report.  http://www.cp-dr.com 

Gordon, Peter and Harry W. Richardson. 1997. Why Sprawl is Good. Cascade Political Institute.  http://www.hevanet.com/oti/sprawlreb.htm 

Vorderbrueggen, Lisa. 2004. California Smart Growth. Building Energy: Smart Growth News. http://www.smartgrowth.org/org/news/bystate.asp?state=ca&res=640

College Worth It ' Weighs on
Words: 2549 Length: 9 Pages Document Type: Research Paper Paper #: 30049514
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To some, that suggests that college is a more viable alternative for many of those who would otherwise have sought jobs in the manufacturing sector previously.

However, there are at least two reasons that such a conclusion may be invalid. First, while many manufacturing jobs have disappeared, many other types of technical jobs opportunities have emerged from numerous new technologies (Klein, 2012). Many of them require vocational degrees and certifications but no college degrees. For many people without specific interests in vocational applications of any college degrees being considered, training programs for these types of jobs is much less expensive, quicker, and more likely to lead to satisfying employment options than a college diploma in a random academic area or one of great intellectual value but few employment prospects outside of academia (Klein, 2012).

Second, vocational training, in general, has changed significantly in the last several decades. Specifically, whereas vocational…

Bibliography

Coy, P. (2009). "The lost generation." Business Week (October 19, 2009): 33-35.

Ewing, J. (2009). "Germany's answer: The apprentice." Business Week (October 19,

2009):36.

Hay, J. (2013). Question of 'Is college worth it?' weighs on local students. The Press