- Words: 2879
- Length: 10 Pages
- Topic: Business
- Paper #: 54020975
When information is shared in confidence, then supply chain members can make better and more informed decisions that will benefit the customer.
Strategic alliances happen in a variety of markets with different combinations of suppliers and customers; however, the most typical supplier-consumer alliance involves just a one supplier and one customer. To get a better idea, take a look at the relationship between Wal-Mart and Proctor & Gamble, "which have