Accusition of LVMH

Acquisition of LVMH

LVMH (Moet-Hennesy Lousi Vuitto

A business plan is vital when planning on acquiring a company. The business has to prove that it can withstand the competition in the market and whether it can attract clients, key employees and other relations. The company background must be well scrutinized showing all the balance sheets to confirm how it has been performing. The company's projection must all be noted before acquiring this company. LVMH has a unique method of supplying its own products.

This is a company that has been in the market long enough and has survived the economic crisis. Since its merger in 1987, this company has only shown growth while adding new products to its markets all the time. The profit margins are great with an excellent working team. The SWOT analysis shows an increase in sales by the year. The supplies have met the demand which is a positive indication of its performance. With its unique business, the competition is not stiff at the moment hence a wider market. The marketing strategy is enhanced by the technologies being applied by the marketing team and is diversified enough to reach to every citizen.

Background Information

LVMH is a company that was created back in 1987 and has been among the biggest vendors of luxury goods. Some of the products involved include handbags, champagnes and perfumes. It has divisions in the leather products and perfumes which are prominent brands like Kenzo, Celine, and Givenchy among others. In the wine and spirits group there is Hennessey, Dom Perignon, Krug, and Moet Chandon. The company was however started by Vuitton back in 1954 for packing for wealthy travelling men. He started off by packing their clothes but later due to his expertise and knowledge in wood and satin, he started packing their creations. He built workshops and started transporting wood and he later focused on trunk-making other than packing. Then there was his partner Moet Hennessey whose lines were in perfume and champagnes and together they formed this great company.

Company assessment

This is a company that has shown potential growth by the number of stores and the net profits that are reflected by the research reports. The company has entered into major partnerships, and this helps it remain competitive in the markets. One of such companies is the Italian Prada and it acquired a majority stake in the fashion house. The company also partnered with Thomas Pink a shirt designer and they also purchased Phillips Auctioneers. These are major strengths of this company using the strategy of partnership to beat competition.

Financial Data (Millions Euros)

2006

2007

2008

2009

2010

Sales

15300

16400

17200

17000

20300

Net returns

12000

Total equity

11600

12500

13800

14790

18200

Future performance-

This is a corporation that has shown a lot of growth through the years. By the year 1999, the company shares had gone up by 77%. The expansion of its stores has been tremendous with over two hundred and fifty stores in Europe alone and over one hundred stores in the United States by year 2000. Its revenue by the year 2010 had gone up to over twenty billion euros with the number of employees rising to over eighty three thousand people. LVMH is running a total of over two thousand, four hundred stores all over the world. Their products are mostly selling in the upper markets and this is a good sign of future performance.

Analysis report showed that there were emerging markets with chances of expansion abroad. The Financial markets would also improve by raising money through debts. By innovation, opportunities would improve and also using online advertisements. Lastly expanding on the products would give a better performance in future.

However there were a few threats like exchange rate fluctuations. This has been a threat to many companies. Also, the competition has been high and sometimes includes cheaper products in the market. The price wars have also threatened the company and LVMH has find a way to fight it.

Analysis methodology

SWOT system is the method used to do the analyses since it is best in identifying the strengths and weaknesses of the company. It also gives the opportunities and threats that may come up in the business. This information from compiled by Global data gave a clear and unbiased data which helped in formulating strategies which assisted in understanding the company enough to make conclusions on where to acquire it or not. It provided a detailed company description which included company history, major competitors, products, employees among other vital information.