Introduction  The objective of this study is to review an article titled “An Audience of One: Behaviorally Targeted Ads as Implied Social Labels”  (Summers, et al. 2016 p 156). The authors argue that firms have relied on targeting to communicate effectively with a group of consumers. Targeting is the segmentation that involves selection from a smaller group of people based on defined variables.  A common type of segmentation variables that firms

Half of them will ultimately die from their habit" (Smoking and teens fact sheet, 2009, ALA). Teens continue to smoke in record numbers -- particularly girls, who often report that they use smoking as a method of weight control (Smoking and women fact sheet, 2009, ALA). Demographic groups of teens that report the highest levels of weight consciousness also report the highest increases in rates of smoking: "Between 1992

One of the greatest challenges in attempting to meets its ambitions as a socially conscious organization is the refinement of its ability to tend to the diverse needs of those who might specifically benefit from its services. This may be with respect to racial, ethnic, social, geographical, professional or economic diversity, indicating that in all areas there is a constant imperative to shape procedures according to the needs of manifold

Visual Rhetoric Bandit Rhetoric is the use of language to persuade others, and visual rhetoric therefore represents the use of images to perform the same function. We are constantly exposed to visual rhetoric when we read magazines, watch TV, or travel down a city street, in the form advertisements for products and services. These ads are created by corporations, non-profits, and the government, and their purpose is to provide information and/or persuade

Marketing in Non-Profit organizations In the contemporary era of shrinking public resources and increasing public demands the socially liable non-for-profit organizations are becoming more significant than ever before. Irrespective of the fact that the personnel and board members of such organizations are much strengthened in terms of their good will they are some times weakened in terms of technical know-how on the methodology in which to attain the coveted objectives.

American Anti-Corruption Act: The Tipping Point for American Citizens The American Anti-Corruption Act: A tipping point for American citizens In the wake of increasing concerns about the undue influence of money and special interest groups in American politics, the anti-corruption advocacy group Represent.Us created a grassroots campaign in support of a law called the American Anti-Corruption Act. The Act is "a nine-point plan to crack down on lobbyists, strengthen the flimsy law intended