Likewise, her mannerisms, body positions, movements, facial expressions, makeup, and her attire selected for the commercial reinforce sexuality and physical attractiveness throughout (Gerrig & Zimbardo, 2001). Logos: The appeal to logic takes the form of the only spoken words in the advertisement. The words "sexy," "powerful," and "attitude" are repeated throughout the commercial, uttered in a sexual, breathy female voice. The clear message is that use of the product will increase a

Teenage Drinking How can the trend toward increased alcohol consumption in teenagers be reduced? The answer to this critical societal question is being addressed by a number of researchers. It is believed that advertising offers a potential explanation for the rise. In 1999, the U.S. Federal Trade Commission called for the alcohol industry to modify its practices in order to limit underage exposure to alcohol advertising (Federal Trade Commission [FTC], 1999). According

In this article, the author describes the technological, demographic, and market forces shaping this new digital media culture and the rich array of Web sites being created for children and teens. Many nonprofit organizations, museums, educational institutions, and government agencies are playing a significant role in developing online content for children, offering them opportunities to explore the world, form communities with other children, and create their own works of

It is very important that customers feel that companies understand them. This is because it makes them feel important and appreciated. Another important factor that significantly determines products' success on the market is represented by market placement. The process of market placement is represented by different advertising techniques that are used by companies in order to promote their products. This usually refers to placing the products in different films, television,

Nintendo Case Analysis In November, 1998, Nintendo launched Game Boy Color, the latest in its line of handheld videogame consoles and the first handheld Nintendo consoles to feature full-color graphics. Videogame sales had been declining over the previous decade, following the initial boom of the 1980s, and Nintendo's Game Boy sales in particular had dropped from its initial debut in 1989. Although the Game Boy was a resounding success considering the

Consumer Psychology In today's world, more than ever before, global business has grown to rely heavily on the influential effects of advertising. Consumers are persuaded to part with billions of dollars every day in exchange for product and services that advertising has brought to their attention. Yet, despite the awareness of the advertising that surrounds them, the vast majority of consumers remain ignorant of the intensive research and psychological methodology that