- Words: 1229
- Length: 4 Pages
- Topic: Business
- Paper #: 48559703
Coca-Cola's industry conditions, according to the Five Forces analysis, are generally favorable. The environmental conditions, according to the PEST analysis, are also generally favorable. This means that with few obstacles, Coca-Cola should be able to achieve its business objectives.
The industry code for Coca-Cola is 312111: Soft Drink and Ice Manufacturing (U.S. Census Bureau, 2007).
Porter's Five Forces
Porter's Five Forces explain the ability of firms to earn profits in their