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American culture is the result of different social forces mixed together to create something unique: a society which is based on impermanence and change, always looking to the future for something better. There is always something better, something that will help create the perfect society just around the corner, about to hit the market. Because of this view that the future will be better than the present, Americans are rarely content with what the present has to offer. People are willing to sacrifice what they have now for the promise of a better future. This causes people to become fixated with the future at the expense of the present. In short, American culture is in a constant state of dissatisfaction, always seeking something better and never realizing how good things are right now.
Wendell Berry, in his 1977 book The Unsettling of America described how he viewed American society. He found that American...
Berry claimed that mankind has made himself the arbiter of all things, and therefore is able to shape the future to his liking. This idea is at the very heart of American culture, from the earliest days Americans have always felt the need to create something new out of what they saw as untamed wilderness. Because the United States of America started from nothing, everything had to be created. This gave birth to two ideals which have become the basis of American society: Americans can built the future and the future will be better than the present.
But these ideals come with an unexpected paradox, because Americans can make a future which is better than the present, no one is satisfied…
Wendell Berry, in his 1977 book The Unsettling of America described how he viewed American society. He found that American society was the result of a mix of different social forces which have created a society where average Americans are detached from their home, work, and geography so they turn to technology to create a better future. Berry claimed that mankind has made himself the arbiter of all things, and therefore is able to shape the future to his liking. This idea is at the very heart of American culture, from the earliest days Americans have always felt the need to create something new out of what they saw as untamed wilderness. Because the United States of America started from nothing, everything had to be created. This gave birth to two ideals which have become the basis of American society: Americans can built the future and the future will be better than the present.
But these ideals come with an unexpected paradox, because Americans can make a future which is better than the present, no one is satisfied with the way things are, they always want something better, they always long for that next better thing. The future becomes the goal and the present becomes just something Americans have to get through so they reach the future. This creates a certain amount of impermanence in American society. Because the future will be better, whatever needs to be done, however destructive, can be justified in order to create the future. In this way Americans are destroying the future in order to create the future, thereby creating a never ending journey toward a future that is impossible to achieve. American culture risks being in a constant state of transition, never achieving the goal of permanence, but always moving toward a future that is just out of reach.
The result of this paradoxical society is what George Will described in his article Comfort as "social hypochondria:" a society which is completely dissatisfied with the state of their being, even though it is better than anything that has come before. And he is right, Americans are constantly complaining about the inadequacies and injustices of a society that is wealthier and freer than ever before in human history. But because Americans are fixated on the future and how much better it will be, they must find "wrongs" in the present to "fix," no matter how small or insignificant. And Americans are helped along in their hypochondria by the intellectuals, lawyers, politicians, and media who all profit from the wrongs in society that must be "fixed." American society is change, but if Americans do not decide what they want to change into, the future will never be attained. A vague concept of a brighter future cannot be all that America stands for, if Americans are ever to be rooted in their culture they need a focused goal, something concrete which can be attained.
American Culture America is the land of contradictions: fast-food restaurants with low-carb menus; prefabricated pizza parlors next to organic juice stands; "Trading Spouses" and "Trading Spaces." With an income disparity as large as most third-world nations, the United States has clearly become a land of contrasts. Nowhere was this contrast as clearly visible as in the last presidential election. Perhaps more than any other in recent history, the 2004 results elucidated
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Food advertising is even worse, because while a parent might be able to avoid the toy store, in the grocery store he or she is subject to food masquerading as a toy. The only possible resistance is not taking the child shopping, which forces the parent to deprive the child of a parent-bonding experience where he or she could teach the child about budgeting and nutritional food. The AAP study
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