Arimount Marketing Plan Overview of Company

Arimount is a renowned and distinguished company for beauty and grooming. The business has been in the industry for approximately two decades and has come to be a household name in the industry. At the moment, Arimount is eager to launch a new deodorant product that is yet to be unveiled in the industry. In particular, the development and research department of the company has created a new chemical that will enable deodorants to function and operate for up to five days, even after the consumer takes a shower. Arimount Company is interested and engrossed in increasing their general market share with the introduction of this ground-breaking product in the market.

Market Research Strategies

The fundamental goal of market research strategies is to effectively find a way of solving the issues that are faced by the consumers and in a way that is still cost-effective and gainful for Arimount Company. Taking this into consideration, marketing research strategies are deemed essential, not only for the growth and development of the business, but also in fostering business affluences and successes (Aders, 2015). In particular, one of the marketing research strategies that Arimount will utilize is trends evaluation and assessment. In undertaking this strategy, Arimount will have the capacity to collect and evaluate data to determine patterns and preferences in the market and ascertain the prospects that the company can take advantage...

This will aid Arimount in understanding precisely what the consumers want and prefer and the trend in which the industry is inclining towards. Another approach or strategy that will be employed by Arimount is competitive assessment. The utilization of this strategy will help Arimount in determining the predictable products or moves that rival business in the industry might employ. This marketing research strategy will help the company to understand what the competitors are focusing on and where the opportunities for marketing growth are in (Aders, 2015).
Analyzing Macro-environment-PEST Analysis

PEST analysis consists of four aspects. These are the political factors, the economic factors, the social factors, and the technological factors. These tools enable the business to determine the industry forces and trends from all perspectives and aid the business to acknowledge whether or not such kind of industry is suitable for it (Warner, 2010).

1. Political

A major factor to take into consideration is political dynamics diversity. Being in operation in different geographical locations and expanses, Arimount will have to contend with the different set political, legal and regulatory rules. These can hamper the business' operations. In the political aspect, factors like taxation strategies, trade conventions and matters pertaining to social welfare have an impact on the beauty and grooming business. Arimount has to make certain…