Apple
Analysis of Nominal and Common Size Statements
In terms of nominal figures, Apple's financial statements indicate that the company has experienced an exceptional run of success. In the past three years, the company's revenues have increased by 152%, from $42.9 billion in 2009 to $108.2 billion in 2011. This rapid escalation in revenue derives primarily from two products, the iPhone and the iPad, both of which have sold tens of millions of units in the past three years and driven the phenomenal growth in the company.
The growth in other line items on the income statement has mirrored the growth in revenue. Cost of goods sold has increased from $25.6 billion in 2009 to $64.4 billion in 2011. Selling, general and administrative expense has increased from $4.1 billion in 2009 to $7.6 billion in 2011. Research and development expense has increased from $1.3 billion to $2.4 billion over the same period. The company's bottom line has increased from $8.2 billion in net profit in 2009 to $25.9 billion in 2011, an increase of 214%. It is worth noting that the increase in net income is much higher than the increase in the revenue over the same period. Earnings per share have increased from $9.22 to $28.05 in that span, driving a massive increase in the value of the company's stock.
This dramatic improvement in the company's income statement has created some interesting...
Apple exists in an oligopoly market structure, wherein a small handful of companies control the market. Apple, along with Samsung, Microsoft, Alphabet (Google) and Nokia, essentially control the tech industry (smart phones, computers, portable devices, etc.). While smaller companies do exist, it is these larger companies that set the stage for prices, products and innovation. To what extent Apple’s current status as a blue chip stock may be representative of
Apple remains committed to its differentiated positioning, and that will inherently limit their share of the market. Tablets are Apple's second-largest market. The iPad was launched in fiscal 2010 and in fiscal 2011 it enjoyed 311% growth. It has now begun to emerge as a substitute for personal computers, even in the corporate market (Etherington, 2012). This has helped to drive growth. The iPad has always been a differentiated product
Apple Corporation SWOT analysis Apple Inc. is one of the well-known and recognized enterprises by not only the business community but populace from all over the world are cognizant about this corporation. It started off its business from the decade of 1970 that has been involved in the designing, manufacturing and offering its consumers with a wide range of innovative and technologically refined products like computers, software, music players and its
Apple Inc. that was previously known as Apple Computer, Inc. is an American multi-national corporation that deals in consumer electronics, personal computers and computer software and was founded in 1976. Steve Jobs was the co-founder of Apple. During his stay as CEO, company launched series of revolutionary technologies. He died on October 5, 2011. Currently, Tim Cook is the CEO of Apple. Before being on this position, Cook was Apple's
Apple Inc. Organization's Product Life Cycle Samsung, Google, and Microsoft are the three predominant competitors for Apple Inc. These giant firms are fundamentally auspicious in making Apple Inc. lose its market share. They are utilizing price competition methodologies and more current and quick line expansions. The rivalry is exceptionally extreme because of current players and the presence of substitutes, which have the capacity to snatch ten percent of the market share
Apple Inc. Company Analysis Current situation Currently, Apple Inc. focuses on designing, manufacturing, and marketing media and mobile devices, digital portable music players and personal computers. The company sells varied related services, software, networking solutions, digital application, content and peripherals. Products manufactured by the company include Mac, iPhone, iPod, Apple TV, different varieties of professional and consumer software, OSX and iOS operating systems, support and service offerings, as well as various iCloud
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