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¶ … Marketing Change after Attending this Class
The holistic marketing activity includes complex roles and acknowledgment of matters within the marketing firms. The integrated and broad perspective involves developing, implementing and designing marketing activities and programs. The components also characterize marketing roles within integrated marketing, internal marketing, socially responsive marketing, and relationship marketing. Marketing as a set of institutions involves marketing research processes that span across various stages. This includes the definition of problems, development of research plans, interpretation and collection of data and dissemination of information through formal reports (Barefoot & Julie, 2010). The elements of marketing research provide management capability to accurate, valid, reliable, relevant, and current information concepts.
Marketing as a process of creating value involves remaining ahead of consumers as critical parts of the marketing roles. It becomes essential to appreciate "marketing environments" for purposes of comprehending consumer concerns, motivations as well as adjustment of products based on customers' needs (Quelch, 2007). Marketing involves communication between partners and other stakeholders. Firm's departments and sponsors require consistent consultations informed by the need to secure appropriate policy and decisions on production, promotion, and development of products (Aswathappa. 2008).
Marketing as a delivery function...
Organizations only possess scarce resources. Accordingly, it is important to make decisions such as incurring related costs for servicing particular consumer groups (Barefoot & Julie, 2010). Customization Maximization refers to profit maximization and is a function of marketing to achieve measurable approaches to the efficient sustainability of customer needs. The efforts allow for maximized customization of products and services offered to clients. The data measure relates to the responses, elasticity, and feedback.
Lastly, marketing involves exchanging product and service offerings with value to clients, customers, society, and partners. The pursuit of new markets through value networks is a commercially unattractive venture because the potential for growth and intersection is low. The concept involves the purchase of in-stock items for smaller firms, outright acquisition, and short maturation (Barefoot & Julie, 2010). The decisions inform financial distinguishers of organizational competition against them.
Discussion #2
One of the benefits of marketing is learning. The Research function in marketing is important as it helps companies, and individuals learn about the customers, marketplace, products and. Industry. In turn, businesses succeed through management of targeted customers while buying services and products developed and offered by firms. In doing so, it is important to figure…
References
Aswathappa. (2008). International Business. New York: Tata McGraw-Hill Education.
Barefoot, D., & Julie, S., (2010). Friends with Benefits: A Social Media Marketing Handbook. New York: No Starch Press.
Quelch, J.A. (2007). Readings in Modern Marketing. New York: University Press.
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