Best Buy and CompUSA are both facing problems that can easily squeeze their profits and further stagnate their growth. The problem as identified from the article comes to the expansion and proliferation of technology. Best Buy and CompUSA are facing the same core problem though they might appear different on the surface. Best Buy is suffering because of emerging...
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Best Buy and CompUSA are both facing problems that can easily squeeze their profits and further stagnate their growth. The problem as identified from the article comes to the expansion and proliferation of technology. Best Buy and CompUSA are facing the same core problem though they might appear different on the surface. Best Buy is suffering because of emerging technologies and almost same is the case with the other firm. However the symptoms are different.
While Best Buy is struggling with the sale of Windows Vista and LCDs, CompUSA is in a crisis due to other points of sale available to people due to technology. If we scratch the surface, we would notice that expansion of technology and its easy access to everyone has created trouble for both firms. But should that actually be an issue? Never. Because whether we like it or not, the only predictable thing is the world is change.
Change is always there and it is bound to take us by surprise now and then. The best thing is to be prepared for change. When a company is scared of change or crumbles under change, that's a sign that says, "this company is not being run properly." This is what the problem is with both Best Buy and CompUSA and more so with the latter than the former.
Best Buy may not be as prepared to accept change and move with it as it should have been, but it is still trying its best to meet changes head-on. It has come up with some not so bad solutions to the problem of shrinking profits. Bets Buy knows that instead of focusing too much on the items, which are not selling well, its better to introduce the ones, which would. That to me is a sound strategy if it doesn't backfires due to other factors involved.
But Best Buy needs to become more forward looking for employing people who would keep a watchful eye on technology trends and inform the firm of possible changes. This would help Best Buy nip the changes in the bud and counteract them in the most effective manner. The problem with replacing one item with another is that you never know how good the other item would sell. You have never sold it before and lacked sound knowledge about its potential and demand in the market.
This can negatively affect any market and can be a serious problem for any firm. The issue with CompUSA is even graver. The company it seems is not willing to address the problems that are staring it in the face. The firm has obviously lost its charm and appeal as the tech gurus because there are other points of sales that people have discovered. Who would want to wait in queues and bother with the salesperson when he/she can go online,.
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