Once a category is chosen, up to eight items within that category are displayed, with links to more item pages, if necessary. Juicy Couture is one of Betsey Johnson's leading competitors. Owned by Liz Claiborne, Inc., Juicy Couture also markets branded women's clothing, accessories, and fragrance products ("Liz Claiborne"). Like Betsey Johnson, this contemporary apparel marketer also offers a variety of licensed products. However, their diversity of licensed products goes far beyond Betsey Johnson's offerings, with items such as day planners and even a Juicy Couture Monopoly game.

Both companies offer sunglasses and fragrance as part of their licensed products. Regarding sunglasses, both are positioned as contemporary fashion accessories. In fact, when reviewing the selection of product offerings, many of the designs are incredibly similar. Both companies seek to appeal to younger demographic, from teens to mid-thirties, for women who are fashion conscious.

Both designers also offer a signature fragrance. Again, these are positioned similarly as designer scents for the fashion-minded.

Distribution, however, is considerably different for these licensed products. Both offer their products directly via the Internet. and, both offer distribution via branded retail outlets, although with more than 50 stores worldwide and 10 more opening in Japan alone, Betsey Johnson's brand-owned retail presence is significantly greater than Juicy Couture (Greenberg).

However, the primary difference...

Sexy, flirty fashion-forward creations are not only found in their apparel offerings, but also echoed in their licensed accessories.
Their sunglasses and their fragrance, along with their other licensed products, are extensions of the frilly, girlish, over the top creations that consistently wow the fashion world.