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¶ … Boeing had with their 737, aiming to better understand how
Boeing 737 is regarded as the most commercially successful airplane in the world. Commercial figures back these assertions, while the company strategy, relying on innovation and on building competitive advantages based on technological advances, has been the main argument in constructing this commercial success.
This paper aims to look at things from two main perspectives, First, it investigates the technological advances that Boeing has proposed with its 737 model. It looks at different improvements to the fuselage, the engines, the design etc. all of which contributed to making the 737 more attractive for potential buyers.
Second, it looks at the commercial aspect and analyzes how the number of delivered orders varied over time. The aim of this analysis is to better understand fluctuations in sale, but also to correlate these trends with the technological advances that would have been discussed at the respective subchapter.
General information about Boeing
Boeing's history starts with the early flight pioneers, in 1910. From that moment, the company has produced some of the best known and most successful aircraft models in history, including the 737, 747 and 777. The company...
The company has always based its development of innovation. With this in mind, it has looked at biofuels for jet use, developed several communication technologies and has proposed significant engineering innovations, some of these particularly visible with the Boeing 737.
History of the Boeing 737
Reportedly, the idea for the Boeing 737 came in 1958, when the concept was to create a "twin engine feeder airliner"
. The introduction of the Boeing 737 and part of its subsequent success was also due to the competition. Some of the other aircraft producers were more advanced with the plans to produce a similar, short-haul jet. These included, among the aircrafts, the DC-9 and the Caravelle.
Joe Sutter is considered the creator of the Boeing 737 and he has contributed with significant work to other Boeing models, including the 747. The problem that he had in the moment of the initial conception of the 737 was that the market was a limited one and, to some degree, there was no so much that the 737…
One of the first improvements to the 737 was in 1968, when the thrust reversal system was improved. As known, the thrust reversal proposes that the exhaust that the aircraft produces is directed forward. The 737 proposed a different design for the system, which allowed for the exhaust to be directed sideways, either below or above the wings. This was done through a tailpipe extension that was incorporated and that allowed for this different exhaustion method
During the same time (1968-1970), there were several additional improvements to the initial model, including changes to the flap system that allowed these to be better used during takeoff and landing. The 737-200, launched shortly after these mentioned improvements, incorporated all these changes, as well as changes, which resulted in more powerful engines and greater fuel capacity. The direct result was a 15% increase in payload and greater range (Redding, 1997).
Strangely enough, these improvements did not translate immediately into commercial results: in 1970, Boeing had only 37 orders. The company was also facing financial problems and there were considerations from the top decision makers
He said that the application for Hong Kong Airlines was to list as a so-called "red chip" (overseas registered Chinese company) that had been approved by the State Council. They way, Grand China, which just two years ago called off a share sale plan due to the global economic crisis, is also the parent company of China Xinhua Airlines, Changan Airlines, and Shanxi Airlines ("Two airlines target," 2010).. Hong Kong
start an analysis of Southwest Airlines and its success story is the company's mission statement. According to the company's website, the company's mission is "dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" If we take a brief look at this mission statement, we may find that, differently from many of today's companies, Southwest's mission is not profit maximization,