¶ … Boeing had with their 737, aiming to better understand how
Boeing 737 is regarded as the most commercially successful airplane in the world. Commercial figures back these assertions, while the company strategy, relying on innovation and on building competitive advantages based on technological advances, has been the main argument in constructing this commercial success.
This paper aims to look at things from two main perspectives, First, it investigates the technological advances that Boeing has proposed with its 737 model. It looks at different improvements to the fuselage, the engines, the design etc. all of which contributed to making the 737 more attractive for potential buyers.
Second, it looks at the commercial aspect and analyzes how the number of delivered orders varied over time. The aim of this analysis is to better understand fluctuations in sale, but also to correlate these trends with the technological advances that would have been discussed at the respective subchapter.
General information about Boeing
Boeing's history starts with the early flight pioneers, in 1910. From that moment, the company has produced some of the best known and most successful aircraft models in history, including the 737, 747 and 777. The company...
The company has always based its development of innovation. With this in mind, it has looked at biofuels for jet use, developed several communication technologies and has proposed significant engineering innovations, some of these particularly visible with the Boeing 737.
History of the Boeing 737
Reportedly, the idea for the Boeing 737 came in 1958, when the concept was to create a "twin engine feeder airliner"
. The introduction of the Boeing 737 and part of its subsequent success was also due to the competition. Some of the other aircraft producers were more advanced with the plans to produce a similar, short-haul jet. These included, among the aircrafts, the DC-9 and the Caravelle.
Joe Sutter is considered the creator of the Boeing 737 and he has contributed with significant work to other Boeing models, including the 747. The problem that he had in the moment of the initial conception of the 737 was that the market was a limited one and, to some degree, there was no so much that the 737…
