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Marketing the Bowflex Series 7 Treadmill
Series 7 of the Bowflex treadmills chain is certainly a new and intriguing investment opportunity for a person wanting to have access to a treadmill suited for their requirements. The product is equipped with a great deal of features contemporary workout enthusiasts are interested in and is thus likely to be welcomed with a significant amount of interest from these respective individuals. Even with this, marketing teams tasked with promoting it need to consider the wide range of customers and potential customers that the product might have and get actively involved in developing marketing processes that can help them achieve the company's goals.
When considering treadmills in general, one has to first take into account one of the most basic functions they provide -- they make it possible for people to run in conditions that are much more comfortable in comparison to running outside. While running outside is often regarded as one of the healthiest things a person could do, treadmills make things more comfortable. Runners can be in the safety of their own home or gym, they can run on soft surfaces, and they can select a wide range of programs depending on their level of preparedness. Marketing a treadmill is a lot about promoting...
Bowflex 7 Series aims to address this particular aspect of exercising by providing customers with a wide range of interactive features they can use while running. The activity thus becomes less uninteresting as one might be inclined to believe and people start to acknowledge that they can actually improve their overall workout by using one of these respective products.
Market segmentation is among the first concepts one would have to consider when attempting to promote a product. When considering the topic under discussion, one would need to focus on customers who have the same needs -- exercising in a more comfortable environment. The fact that the product is aimed to fit the needs of both men and women means that marketing teams have to concentrate on identifying key factors likely to influence these two groups to express interest in the product.
Women in the contemporary society are no longer limited by the way the general public saw them a few decades ago. Women today often get actively involved in activities…
Works cited:
Darroch, J. "Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs." (Springer, 5 Jul 2014)
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