Brand Equity of Fortress Company and Suning Network Company

Cultural analysis of the Fortress Company focuses on different perspectives, including its competencies, behaviors, organization, and social fabric. The competencies of the company are varied. The company has an asset-based nature that contributes to its competencies. The company invests in various activities including assets to extend its influence on pricing, ownership, and financing of the company. It has vast industry knowledge that enables it to acquire the desired competitiveness by investing in profitable markets. The established management system of operations for assessing the structural and strategic challenges that face the organization. The company also has its competence in corporate acquisitions and mergers alongside significant capital markets that build its competencies.

The behaviors adopted by the Fortress Company show its excellent performance in the marketplace. The expansion of the company's outlets in new markets has contributed significantly to its performance. It has developed organizational culture that has earned it the desired consumer loyalty in Hong Kong. The innovativeness of the company provides consumers with exciting experiences that exceed their expectations. The decision of the company to market its products and services through the A.S. Watson Group attests for its aggressive behavior to promote the realization of its performance competencies.

The organization has a good history of providing quality services to its clients beyond their expectations. The campaigns used by the company such as the Inspiring Smart Living campaign contributes to the performance of the company by increasing its sales. The social fabric adopted by the company attests for its performance. The company uses social networking sites such as the Facebook and Weibo enhance the performance of the company by providing an avenue for sharing information on the quality of the products provided by the company. It ensures communication of the brand by establishing a continued learning culture by establishing an academy to provide training opportunities to the employees.

Cultural analysis of the Suning Network Company

Cultural analysis of the Suning Network Company using the DDCE framework shows that it has a number of competencies that contribute to its global performance. The recent move by the company to provide its own online banking site signifies its competencies in the global market. The financial services provided by the company to its upstream suppliers have shown to contribute to its popularity and performance. The fact that the company provides financial loans to the privately owned small-scale businesses in China shows its competencies in the Chine and the global market. The strategic innovativeness of the company attests to its competencies in the competitive global market. In addition, the Suning Network Company provides a wide range of opportunities such as training, coaching, and motivational programs to build the competencies of the employees and that of the company.