Gupta, S., & Shapiro, D. (2014). Building and Transforming an Emerging Market Global Enterprise: Lessons from the Infosys Journey. Business Horizons, 57(2), 169 -- 179.
Credibility: Author Analysis
Daniel M. Shapiro is a Global Business Strategy Professor at the Simon Fraser University in Beedie's School of Business. He has a work record of over forty years as an academic administrator, educator, and researcher. Recently, he became Dean of the Business School. He successfully created a strategic position through raising funds to name it. The professor led the university to attain AACSB and EQUIS accreditation. In the academic field, he published five monographs and books and over seventy scholarly articles on foreign investment and MNEs, corporate ownership and governance, industrial structure, international business strategy, and public policy aspects. His research works have been presented in the Academy of Management Journal, Journal of Industrial Economics, Strategic Management Journal, and Journal of International Business Studies. The articles within have been referred to nearly 4000 times.
Credibility: Intended Audience
The authors share information on how entrepreneurs within developing countries can find innovative ways of solving some of the social problems. The recommendations infuse an 'India way' to address local practices and cultures within global markets and to advantage of strategic partnerships through co-evolution and co-creation.
Article Credibility: Purpose of Article and Audience
Gupta collaborates with…
" It caused missionaries to deal with peoples of other cultures and even Christian traditions -- including the Orthodox -- as inferior. God's mission was understood to have depended upon human efforts, and this is why we came to hold unrealistic universalistic assumptions. Christians became so optimistic that they believed to be able to correct all the ills of the world." (Vassiliadis, 2010) Missiology has been undergoing changes in recent years
P&G is faced with the question of whether they will be able to introduce and market SK-II, a beauty product developed in Japan, on a global scale. P&G has, in the past, successfully introduced products developed in other global regions to international markets successfully, however, with the introduction of SK-II, it will be one of the first times that they will attempt to introduce a beauty product on a global
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