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This same thing would apply to the business purchase as well, as this is the stage when he sits back and goes over his decision, and if he has a doubt about the product at this stage, he would probably never repeat purchase at this company again.
Chapter 6, class notes," n. d.) customer is influenced by many factors when he is making a decision to buy a product or a service. His basic upbringing, his culture, the media, the important role that a role model may play in his life, and the influences that he may have from certain groups of persons may all play equally important roles, and in addition, marketers and advertisers too may obviously influence the consumer in attempting to influence or persuade them into making the all important purchase of a particular product or service. ("Consumer buying behavior," n. d) Although there are certain dissimilarities between the business buying decision process and the consumer buying processes, both may be quite similar when analyzed, because both involve recognizing the need to buy a product, deciding what to buy, evaluating options...
Therefore, in essence, both the buying processes may be inherently similar, although the scales may be different.
References
Kurtz, David L; Boone, Louis E. (2005) "Contemporary Marketing" Thomson South-
Western.
N.A. (n. d.) "Chapter 6, class notes" Retrieved 4 December, 2007 at http://www.udel.edu/alex/chapt6.html
N.A. (n. d.) "Consumer buying behavior" Retrieved 4 December, 2007 at http://www.learnmarketing.net/consumer.htm
Retrieved 4 December, 2007 at http://www.knowthis.com/tutorials/principles-of-marketing/business-buying-behavior/10.htm
N.A. (n. d) "The buying process leads to a decision to buy" Retrieved 4 December, 2007 from http://www.grokdotcom.com/buyingprocess.htm
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