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Business
Managing Profitable Customer Relationships
One concept I think I will be able to use quite effectively is managing profitable customer relationships. I believe many businesses today seem to forget about what really keeps them in business - the consumer, and it shows in attitude, customer service, and many other areas of business. Customer value and customer satisfaction are key areas for a business to excel at, and I hope to take some of those concepts into my professional life.
It is also vital to understand what the consumer wants and needs, and I have learned how to evaluate consumers and their needs, which I think is a fundamental tool for marketing. People seem to forget that even the best customer service will not bring people back to your business if you don't have the products and services they want or need. Combining good products with excellent customer service is one way to ensure customer satisfaction and customer return, so those tools will be important to me in my professional life.
I think it is very important to create and maintain profitable customer relationships for any business, no matter how large or small. Some companies seem to think they have a monopoly on goods or service, and so they do not have to offer good customer service. I think in the end, no matter what the product is, companies who do not truly respect their customers will not last. People want to be treated decently, with respect, and as if their patronage matters, no matter who they are or what their needs are. Creating profitable customer relationships recognizes these needs, and is a win-win situation for any organization. Big organizations such as McDonald's or Home Depot (just as an example), often seem to have grown so big they forget this, and so people become "things" when they deal with them. I think that is wrong, and I will attempt to avoid that outlook in my professional life.
In contrast, Harley-Davidson is selling more of an experience and also a lifestyle change. For Harley, the open road and freedom is the catalyst of their unique value proposition. For Dunkin' Donuts, the trust they have created and sustain makes them a perfect choice for millions of consumers rushing to work in the morning who may have skipped breakfast at home. Harley-Davidson is all about a lifestyle change and freedom
Profitable Customer Relationships Until about two years ago I was a long-suffering customer of Sprint. During the time I subscribed to their service, there just always seemed to be a problem that needed resolution: Billing disputes over services I didn't subscribe to. Dropped calls even though I lived within their alleged coverage area. Expensive calling plans. Customer service people who weren't empowered to tie their shoelaces. I could not wait for
Electronic Customer Relationship Management (eCRM) -- the application of Customer Relationship Management within electronic businesses Customer Data Integration (CDA) -- the process by which data is collected, assessed and integrated within the organization to maximize its chances of attaining its pre-established objectives Data mining -- the process by which a database is statistically assessed to identify customer patterns -- it transforms data into information Customer loyalty -- at a most simplistic level, a
CRM and Car Buying The world of business has come a long way since the only maxim was "The customer is always right." One of the most important new versions of that age-old wisdom is the model of "customer relationship management" or CRM. This paper examines that strategy, which is a model of doing business in which various techniques are used to learn more about the needs and behaviors of the
Management and Business Management Theories and Principles of Each Reading The Fifth Discipline forces managers to look at the way in which learning disabilities which are common to organizations can actually stunt their growth and progress. The author targets several common learning disabilities which can riddle even powerful organizations, they are: identifying with only one position, external enemies, the illusion of taking charge, fixation on events, the parable of the boiled frog,
just an isolated or siloed strategy. Gartner's definition is shown in Figure 1. Figure 1: Gartner Group's Eight Levels of CRM Gartner has defined CRM using both purely technologically-based approaches and the processes that occur in any company looking to serve customers. Yet the most important area of this graphic is the interaction of the valued customer experience and organizational collaboration. At the store level of the example of the manager