They were my favorite thing on TV. They were original, creative and I though that the people creating them were very talented. But the commercials I used to love were generally created by large size companies, conglomerates even. I remember enjoying the Nike and the Schweppes commercials especially, as they were engaging and often interactive. But in the creation of these commercials, vast resources had been engaged.
Still, not all companies have the possibility of financing vast marketing campaigns. But all companies need to promote themselves and their products in order to succeed in this growingly complex, dynamic and competitive market place.
Our company aims specifically at this need for marketing support, especially on the part of small and medium size companies in the local community, for whom the hiring and permanent maintenance of a full time marketing department is inefficient and not feasible.
Our business then aims to provide marketing consultancy and services on a pay as use system, in which marketing specialists create campaigns as required by the companies. In this setting, our customers benefit from vast expertise in the field of marketing, in a highly efficient manner.
The previous presentation is a draft, and the final version would be improved. In order to identify the improvements necessary, the presentation could be evaluated through the lenses of its ability to clearly state the activities of the firms, its objectives as well as the benefits it generates for consumers.
Task 4. A problem
The success of the company is pegged to a wide array of elements, such as the access to financial resources, the creativity of the marketing and design specialists, or the ability to convince and attract customers. At this level, the company is likely to encounter a wide array of problems. One relevant examples of a problem encountered is represented...
Specifically, the organizational clients are small size entities which already possess insufficient resources to invest in their own marketing departments. This virtually means that they are price sensitive and the company could encounter challenges upon soliciting its price.
A first step to resolving this problem is that of clearly communicating with the customers before the marketing collaboration is launched. Specifically, dialogues would take place through which the customers would state their demand and the company would make its estimative offer of service and price. Then, it is important for the company to implement the win-win strategy to negotiation.
At this particular level, it would define and ask numerous questions, as they are relevant and important in the given context. Then, they would commit to fairness in all actions, operations, decisions as well as discussions. This approach enhances the reputation, reliability and trust in the entity. Third, the firm would develop several options for the customer -- which are also viable for the company; this ensures that the customer is aware of the willingness of the company and also allows the client to select an option that is most suitable for them. Last, upon the encounter of difficult situations, or when this is deemed necessary, the company could solicit or accept the participation of tertiary parties in the negotiation process (Roberts).
