Business Plan in Order to Accomplish Our Business Plan

Excerpt from Business Plan :

Business Plan

In order to accomplish our mission we set forth the following strategic goals, they include:

Build the Financial perspective of our business by addressing how shareholders view the firm and which financial goals are desired from the shareholder's perspective. Goals are closely linked to the business lifecycle and must be adjusted over time. For example, in the early stages, our goal is revenue growth, but as the company becomes more sustainable, profitability will become more important.

Increase customer value by discovering what a customer's needs and value expectations are and then meeting or exceeding these expectations. Some examples of things that customers value include a broad selection of products, quality, service, performance, and low price.

Achieve operational excellence through the internal productivity that optimizes those business processes that will best satisfy customers. Productivity is more than efficiency; it depends on the value of the products and services (utility, uniqueness, quality, convenience, availability, etc.) and the efficiency with which they are produced and delivered to the customers.

4. Recognize the importance of learning and growth by understanding changes in the infrastructure that are required to meet the above financial, customer and internal process objectives. This
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involves investment in the people, systems, and organizational perspectives. In other words, employees must be retained, satisfied and productivity, must have need access to information to do their jobs well and the objectives of the business and the strategy for their implementation must be identified, agreed and communicated.

External Environment:

In this step the external environment is defined in terms of the four segments of the environment (social, technological, economic, and political). Here is where the firm has no choice but to attempt to remain in dynamic equilibrium with its environment, those processes over which the firm has no control. (Briefly describe each of the four)


Social factors include the demographic changes, trends in the way people live, work and think and cultural aspects of the macro environment. These factors are important because they affect customer needs and the size of potential markets. Examples of social factors that businesses need to consider include population growth rate, age distribution, career attitudes, stakeholder expectations, etc.


Technological factors are vital for competitive advantage, and are a major driver of change and efficiency. Technological factors can lower barriers to entry, reduce…

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