Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … Postcard SWOT Analysis
Modern Postcard has a number of different strengths from which to draw. First, it has technological capabilities, and can design exceptionally good cards. These can be tailored to the needs of each customer as well, another asset. The second strength of Modern Postcard is that the company has a positive brand name. Impressions of the brand are favorable, as evidenced by the online reviews that the company has. Somebody unfamiliar with Modern Postcard will quickly learn that people have positive experiences in dealing with them (Google,2015). A third strength is the quality of customer service. The company has been able to build its reputation by training its staff well, enforcing service standards and generally taking an interest in meeting the needs of the customer.
One of the weaknesses that Modern Postcard has, however, is that it is not a large or well-known company. It might be reasonably big in its field, but it is not a large field, and many consumers are entirely unaware that this service exists. Further, the product being marketed is an idea that many people will not think about, and these factors are a weakness in terms of exposure that the company will have to...
Another weakness for Modern Postcard is that its product/service is dependent on the applicant being able to get useful contact information. In many cases, students who send in resumes send them in to generic emails, where this service requires that the student already has some sort of legitimate email contact with the company. It is not known what the company can to do overcome this, but it would create a much bigger opportunity without this product weakness. A third weakness for Modern Postcard is the need for a digital marketing model. The company does not have a large marketing budget for this product, but digial marketing either costs money in a pay-for-click scenario or it requires cultivating word-of-mouth, a process that can be very hit and miss.
That said, there is a lot of opportunity here. First, the potential for this particular product is large. There are hundreds of thousands of graduates each year, and millions of job applications. Capturing even a small percentage of these represents a significant opportunity for Modern Postcard. Another opportunity lies with international. There are no physical barriers that would prevent Modern Postcard from taking a global view of this product. It can…
References
Google (2015). Modern Postcard Google. Retrieved November 30, 2015 from https://www.google.com/search?q=modern+postcard&ie=utf-8&oe=utf-8&gws_rd=cr&ei=qH1bVrG1BczL0ASc94mwBw#gws_rd=cr&lrd=0x80dc730caee011bb:0xec82d85b5ced67ae,1
SWOT Analysis Description of New Venture The new venture being proposed will be a company seeks to develop an app that will determine optimal weather days in different locations. The tool will take a massive data set of historical data for all the geographies available – in the US and throughout the world’s major tourist areas to begin with. The user will enter the location, their desired activity and a span of
The reason why they look at the location is to ensure, that the property is properly zoned for such a business and to see if there were any other problems, with the liquor license at this location. Next, you want to take photographs of the locations itself. This will be included with the application that you are submitting to the Department of Consumer Affairs. In general, the more pictures that
Business Plan GBSGreen Building Solutions Company Description Product & Service Description Marketing Strategy & Plan Environmental Analysis (SWOT/PEST) Competitive Analysis Products and Services Pricing Promotion People Financial Analysis & Projections Profit and Loss Risks and Assumptions GBSGreen Building Solutions Business Plan According to the Environmental Protection Agency (EPA) the impact of commercial buildings on the physical and social environment are such that there is "not questioning the vast impact…" (Environmental Protection Agency, 2006) Commercial Buildings are reported by the U.S. Department of Energy's Energy Information Administration
Business Plan INSIGNIA SYSTEMS Insignia Systems, Inc. Business Plan The Business Profile: Insignia Systems, Inc. Business Description "Insignia Systems, Inc. markets, sells and supports in-store advertising and promotional products, programs and services designed to provide retailers and consumer goods manufacturers with highly effective in-store programs and point-of-purchase display materials" (Insignia Systems, 2012) Insignia is engaged in advertising to customers in a retail environment who may otherwise not see the product advertised. One of the slogans that
This will be achieved by creating a comfortable Internet shopping environment, one in which the net surfer will be drawn to and will find easy interfacing for maximization of purchasing. All of the marketing initially will be done on the Internet using three main media: 1) Search Engines, 2) News Groups, 3) Banner trades. The search engine positioning is the only valid method of marketing. This involves efforts at getting the
Business Plan Company summary The company deals in interior finish materials. The range is from the floor tiling and laminated floor boards to the paint and lighting systems. The company primarily sells and advices the clients on the best interior finish material to use, once they have finished their basic construction of the house. The company works closely with the homeowners, interior designers, architects, developers and construction consultants. It is of great importance