Business Society and Corporate Values
There has indeed been a great deal of discussion regarding CEO compensation, which is rightly viewed as being completely out of line. The core problem and cause of inflated CEO salaries cannot be attributed to a single reason, but is rather the result of a range of inter-connected factors. What is definitive is the fact that these salaries have inflated over time; this is in part due to the fact that greed is a progressive, boundless factor. "According to the Economic Policy Institute, in the late 1970s, total compensation of chief executives in large American corporations was 35 times that of the average American worker. In 2007, it was 275 times that" (Borger, 2007). These facts alone demonstrate that there is good reason to be in a state of alarm. The reasons for such severely inflated and remarkably unjust salaries are a result of the following factors: insufficient governance, market pressures, company fortunes, rewards for previous performance and a combination of fixed and contingent components (Borger, 2007). For instance, in the sense that weak governance has compromised CEO compensation certain dynamics occur such as board members deciding the salary of a given CEO, but many of the board members are friends of the CEO and who owe the CEO for getting them the board position in the first place (Borger, 2007).
Market pressures are another factor which manifest high salaries for CEOs: "Stock options only become very valuable IF the stock price goes up. That is why they are often used -- CEOs benefit when the shareholders benefit" (Borger, 2007). Also, some CEO compensation might actually be declining because the bulk of their compensation is in the company stock: this is generally because standard compensation doesn't often include wealth from stock ownership or fluctuations in the value of unused stock options (Borger, 2007). One also needs to bear in mind that the given compensation for a CEO for any given year may encompass rewards for past performance, such as years when the stock price soared. Some argue that these salaries simply aren't as inflated as they seem, because of the fact that they're so heavily founded on stock prices. "The executive is already very tied to the company fortunes through his employment. If he were paid only a fixed salary, then he would be very risk averse so he could keep the company in business. By making some of his compensation contingent on the stock price, it gives him some incentive to take on risky projects that have potential to increase the shareholder value" (Borger, 2007).
Simply put, the implications of a system like this mean that workers are in a disempowered position and that greater regulation is needed. The workers and shareholders need to be able to dictate how much CEOs make. Copying a system like the one Coca cola has in place could help: "The Coca Cola Co. has instituted a significant new plan for compensating its directors: they will not receive payment unless the company meets its financial targets" (Journo, 2006).
Case 10: Home Depot
As a publically traded corporation, one the reasons that Home Depot can justify giving so much to charity is the fact that it does so strategically, to help bolster its image. "Last week's announcement from the Home Depot Foundation suggests that even with sales slumps and layoffs, the nation's largest retailer of home improvement products still views charitable giving as good business" (Witkin, 2010). Thus, as a publically traded company (and one which has subsisted through the recession of the last five years), Home Depot is a company which truly sees this charity as essential to its long-term business success. "In fact, during an economic downturn may be the best time for companies to burnish their reputations through cause marketing campaigns, according to Wendy Liebmann, chief executive at WSL Strategic Retail, a consulting company. In a recent NY Times article, Ms. Liebmann referenced a list of 10 reasons shoppers consider a store their favorite, and supporting "the community or worthwhile causes" came in number 8 on the list. 'The key, as we come out of this recession, is that we don't trust many people anymore,' Ms. Liebmann added, so 'retailers feel the need to present themselves as good citizens' to counter that" (Witkin, 2010). Home Depot is demonstrating that they're a company who understands that even during a recession they have the duty of keeping up their image and constantly appearing as a good friend to the world at large. The company is smart to give to organizations that foster the image of building and re-building like community...
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