Advertising campaigns will be just as active for Pinata Parties for children as "After or Before the Game Events" for adults. and, of course, the Cinqo de Mayo celebrations for all.
II. Promotional Mix Strategy
Advertising -- the advertising objective will be to showcase Cafe Adobe as an affordable, entreating, family oriented restaurant with a great atmosphere for young and old alike. A detailed schedule of advertising will be used to continuously run ads to keep brand awareness alive, while creating more buzz at various times between certain sporting events, localized neighborhood celebrations, and Mexican and Spanish themed holidays.
Rethinking the advertising strategy will expand a bit, but continue to be committed to the local/local philosophy. Billboard advertising will be the cornerstone, then using radio and local promotions to enhance the localized feel. The advertising strategy will strive to create cognitive brand awareness while educating potential customers on quality at a value price.
Direct Marketing -- includes direct advertising and marketing strategies through the local radio stations and local news stations during community and special events. Direct marketing will include giving away coupons for a free appetizer or discounted Pinata Party at these radio and television network booths and tradeshows.
The use of couponing in local Money Mailer or direct market publications will also...
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