Calverta's Case Study
Company Overview
Calveta was founded by the Italian immigrant Antonio Calveta in 1966 that instilled a strong set of values into the foundation of the company. A neighborhood restaurant in Brooklyn expanded into a couple more and then in 1972 the company crafted a niche by beginning meal deliverance services to nursing homes. The market was a very promising one as most nursing homes in the United States chose to outsource their dining services.
Calveta's values were especially well suited to this niche and by 2008, Calveta Dining Services Inc. was the fourth-largest food delivery service in the U.S. The company has built strong market share and is growing much faster rate than the industry average. The company focuses solely on this niche while most of its competitors offer a broader range of services to different demographics. Calveta's focuses solely on nursing homes and specializes in planning, preparation, service and the planning of special events. What started as a small family restaurant is now a privately held firm worth $2 billion with 15000 employees, +500 of them working in the company's headquarter in Brooklyn.
Discussion
The company's values have definitely played a large role in their growth. The Antonio Way represents a set of principles in which the company was founded upon. The quality of food that the company serves is the best in the industry and it was highly customized regionally to meet the specific needs of the local customers. For example, in markets that were predominantly Hispanic the company would hire cooks that could prepare traditional Hispanic cuisines. Not only was the quality and service excellent, but the processes are highly efficient and reduce waste.
"These goals are part of what we call the Antonio's Way -- a set of principles we are determined to live by. The first four are our reason for being -- it's about doing quality work, but it's also about bringing out the best in our people and giving them lots of opportunities. But the fifth goal -- growth -- captures another, truly key ingredient in our mission."
The company has invested heavily in human resources and continuously develops their personnel to meet the quality, service, and efficiency targets that are set out in "Antonio's Way." The company has incredibly high retention rates and there are many opportunities for internal advancements. This also helped to provide...
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