Career Planning Planning a Career Like a Product What exactly is your product and how is it different from (or better than) other similar products? My product is my analytical ability, willingness to work harder and longer at difficult tasks than anyone else, verbal skills and fearless presentation skills. I also have a strong passion to excel and achieve my...
Career Planning Planning a Career Like a Product What exactly is your product and how is it different from (or better than) other similar products? My product is my analytical ability, willingness to work harder and longer at difficult tasks than anyone else, verbal skills and fearless presentation skills. I also have a strong passion to excel and achieve my professional goals, and try to balance this with a commitment to be compassionate as well. I firmly believe everyone deserves respect, from the night cleaning crews to the CEO.
Everyone, regardless of where they are in life, deserves to have dignity and their voice listened to. These are what I consider to be my differentiating qualities as a professional. Where will you sell your product? My product or my service is for sale to companies who have strong ethical beliefs and considerer the customer the center of their universe. I want to work for a company that has nothing o hide and chooses to serve customers with a clarity of vision and focus to delivering value over the long-term.
I am selling my product, or who I am, to these companies at a reasonable price, as I can bring a very high level of energy, enthusiasm and passion to what I do. My product is the ability for companies who meet my profile of the "ideal customer" to propel them faster and more profitably to their goals than any other competitor I may face.
My ideal customer or who I sell to is also going to be continually striving for greater innovation and looking to disrupt their own business models in addition to the industry. My top potential customers include the most innovative and interesting start-ups in the world including Box.net, a leader in online storage, whose CEO is visionary in how he is navigating the enterprise market. Another potential customer is Salesforce.com who has completely disrupted the area of Customer Relationship Management (CRM) software.
Additional ideal customers include Google, LinkedIn, Southwest Airlines, Apple and Facebook. All of these companies share a passion for changing industries on behalf of their customers, and there cultures are highly oriented to that task. Who are the potential buyers of the product and how does that price compare to similar products being offered? The potential buyers of my product are accounting, finance and sales operations departments that need my skill set to better optimize their business and get to their goals.
Another set of potential buyers needs my communications and analytics skills to manage projects and potentially new products as well. My buyers are all struggling with how to better launch new products and manage their existing ones. I can help with each of those areas, in addition to providing a solution foundation for quantitative support and analysis for any accounting, finance, sales operations or sales-based department in an organization.
How will you let others know about your product, and how will you develop its presentation to appropriate markets? I will get quickly beyond the basics of marketing my product with the stand piece of collateral, the resume and build a.
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