Cliptomania
Discuss the strategic issues faced by the company in launching and developing their e-business venture.
The biggest challenges were finding reliable suppliers and declining costs. Reliable suppliers were problematic, as Cliptomania could not find anyone who could give them consistent levels of merchandise. That met their price and selection requirements. This is because the firm was rapidly growing. The problem; is that it was difficult locating organizations who could deliver non-pierced and clip on earrings to meet these standards. For the first 4 years, the company could not find any firms which were able to keep up with the continuing demand. ("Cliptomania Web Store," 2010) (Bailey, 2011)
In the cases of costs, the firm needed to keep their expenses down. This is from Yahoo raising their prices and slower customer demand. These different factors meant that the company did not realize any increases in their profit margins from 1999 to 2001. Over the course of time, these variables created a situation where it was...
Cliptomania Web Store Case Study The two cofounders of Cliptomania, Jim and Candy, did not have a ton of technical IT experience. Thus, they were going to face issues in setting up the ecommerce site because they lacked the know how to write HTML code or what software they would need to give the site the power to grow long-term. Because the company was just starting up, hiring an outside third
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