¶ … close connection to the main elements impacting the company's evolution over the subsequent period of time, most notably the demographic, natural, economic, political or cultural factors that are likely to impact on the overall strategic plan that the company is most likely to implement over the next period of time.
In terms of demographic and social factors, the product is clearly targeting a segment of consumers aged between 11 and 23 years of age, socially active (this is due to the fact that these are consumers conscious about their external image and willing to purchase a product that is likely to influence and activate their presence in the society they are acting in) and, perhaps, with a keen interest in fashion evolution in time. Additionally, this is a segment of consumers that is more likely to be included in the lower income category, despite the fact...
Indeed, while natural, technological or political factors are less relevant in this case, we may relate to cultural or economic factors.
The cultural factor is probably the most important in this particular case. We are referring here to fashion and, especially to trends in fashion. Breasts have not necessarily been regarding as needing to have a certain size in order to be attractive. This is a trend that comes again and again throughout the years. However, the promotion and evolution of the market deeply depends on how this trend is determined by important celebrities. It may be the case that wearing a push…
