Many people are envious of the celebrity lifestyle. Money, travel, glamour and excitement are very desirable and these are just some of the perks that celebrities enjoy. However, there are downsides to being a celebrity. One of them is stress. Some stress is one's life is a good thing, since it motivates us to do the things we need to do. A healthy amount of stress drives us to succeed. "Psychological pressure can make you more attentive, improving your memory and ability to learn" (Schmidt, and Schwabe 22-29). As the Electronic Ardell ellness Report stated: "Stress is inherent in nearly everything we encounter." But too much stress can have the opposite effect. Celebrities are just like everyone else when it comes to stress. They can suffer mentally, emotionally and physically. To the office worker who was laid off a year ago and still…...
mla
Works Cited
"Condoms, IUDs, Viagra, The Pope, George W. Bush, Jesus, Mohammed, Tom Cruise, Jennifer Aniston and Stress." Electronic Ardell Wellness Report (E-AWR). 333 (2006): 2. Web.
20 Feb. 2012.
Loftus, Mary. "The Other Side of Fame." Psychology Today. 28.3 (1995): 48-60. Web. 20 Feb. 2012.
Rotchford, Lesley. "Why We Put Stars Under the Microscope." Cosmopolitan. 240.6 (2006). Web. 20 Feb. 2012.
Experience has shown that even people who achieve significant goals through their own hard work and the use of legitimate intellectual talents and business skills may still be flawed as people, sometimes quite significantly. Successful entrepreneurs, real estate moguls, political figures and wealthy investors sometimes exercise very poor judgment in their personal lives. A sitting two-term U.S. president embarrassed himself, his family, his office, and his nation by asking a White House intern to perform sexual acts with a cigar in the Oval Office and then perjured himself by lying about it defiantly.
Blind emulation, even of people who are capable of legitimate achievements, in spite of their shortcomings as human beings is one thing. It could be argued that despite his personal indiscretions, Bill Clinton still deserves attention as a public speaker by virtue of his positive human qualities and the knowledge and advice…...
mla
References
Gerrig, R.J., Zimbardo, R.G. (2003)
Psychology and Life 18th Ed. New Jersey: Prentice Hall.
Henslin, J.M. (2002) Essentials of Sociology: A Down-to-Earth Approach. Boston: Allyn and Bacon
Macionis, J.J. (2003) Sociology 9th Ed. New Jersey: Prentice Hall.
Celebrity Marketing
Companies today spend millions of dollars on celebrity endorsements, reflecting the fact that celebrity dominates our culture. However, doing so presents not only rewards, but also a variety of risks. This paper explores the use of a sports star such as Real Mardrid's David eckham and pop star Robbie Williams to illustrate why this is true.
According to an article in strategic marketing, the major benefits of using celebrities for marketing are:
Establishes Credibility: Approval of a brand by a star fosters a sense of trust for that brand among the target audience.
Attracts Attention: Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the ad and the brand more noticeable.
Associative enefit: A celebrity's preference for a brand gives out a persuasive message - because the celebrity is benefiting from the brand, the consumer will also benefit.
Psychographic Connect: Stars are adored by their fans and advertisers…...
hat is curious about the fans is that they continuously want to be like their idols regardless of the level of decadence which the respective celebrities find themselves in. Reality shows like Big Brother, Cheaters, and others, have become particularly famous especially for the people from the lower classes. Celebrities today often become the main subject of any conversation and people relate to them as if they practically know them personally. (Norton)
Andy arhole, the 20th century artist, had claimed that in the future all the people would be famous for approximately 15 minutes of their lives. For what is worth, the statement has a little bit of truth in it, if we look deeper into the concept of celebrity-status. (Terry Griemley)
orks Cited
Griemley, T. (2008, April 29).Culture: Celebrating and Capturing the Modern Phenomenon of Fame; Visual Arts Terry Grimley Reviews an Exhibition on the Theme of Celebrity. The Birmingham Post.
Henderson, a.…...
mla
Works Cited
Griemley, T. (2008, April 29).Culture: Celebrating and Capturing the Modern Phenomenon of Fame; Visual Arts Terry Grimley Reviews an Exhibition on the Theme of Celebrity. The Birmingham Post.
Celebrity faces are an ever-present reality today. American television programs, supermarket check-out lines, newsstands, cubicle desks, and middle school book bags are full of them: the bright, shiny faces that show the American people how to dress, eat, not eat, dine, dance, walk; the latest gossip about who is kissing who, who has broken up, and who is the Next Hot Thing. Holly wood has become America's living, breathing soap-opera, and instead of being tucked away in the afternoon hours between the midday and evening news, they have become the news. Journalists bow to them, filling their court rooms with microphones, cameras, and live updates whenever they do something wrong, and camp outside whatever happy event is celebrated when they do something right. Celebrity culture has become so mass-produced in the American media that it has overpowered news-based coverage. This market saturation is capable because of how we communicate, and…...
mla
Graber, Doris A. Mass Media and American Politics. Washington, D.C.: CQ Press, 2002.
Glaber, Neal. "Recall Campaign: Lights ... Camera ... Election!" Los Angeles Times, Aug. 24, 2003. p. MI.
Jones, Chris. "Star Power," Chicago Tribute. Oct. 19, 2003. P.1.
Eminem: Making of a Celebrity
Popular music has become an essential part of the American (and increasingly global) youth culture especially since the 1960s and the era of Elvis Presley and the Beatles. The music has branched off into different forms and genres since then and has become an important part of what is generally termed "pop culture." Initially, an American trend created through the interaction of the community, artists and the music industry it has gradually taken on a global shape and grown to become a major money making enterprise. Commercialization of music has made it necessary for the industry to create stars and celebrities. This need has given rise to the phenomenon of the "manufactured celebrity." Apart from the commercial factor, there is also an urge in the contemporary society to have such 'stars' that can be followed, and worshipped. This urge is more pronounced in the adolescent and…...
mla
Works Cited
Biography: Eminem." 2002. mtv.com. MTV Web Site. November 25, 2002
Personal Branding and Celebrity Branding
Branding is the use of a distinct design, symbol, term or name as an identity to set a product apart from the rest. An individual's personal brand represents what they stand for, and what others seek them out for because of their actions, abilities and values. Personal branding, therefore, involves influencing the perceptions that others hold about you, whereas positive personal branding involves creating opportunities out of such perceptions. Product branding, on the other hand, is about giving identity to a product, rather than to an individual's values and abilities. Moreover, unlike product branding, whose goal is to make a product famous within the target market, personal branding seeks to wield influence in one's profession because influence not only creates wealth, but also changes minds. A third significant difference between the two is that a product brand has to be created and it is therefore possible…...
That would be nice to think about, anyway, because the alternative, a future filled with vapid, self-centered, and spoiled "princesses" is difficult to comprehend or hope for.
Celebrity Culture
If there is one aspect of American culture that is difficult to comprehend, it is America's fascination with celebrity. The little girls who are growing up wanting to be princesses are seeing that lifestyle right before their eyes in the celebrities who fill the pages of magazines and the Internet - people like Paris Hilton and Ivanka Trump, who are famous simply because they are young, beautiful, and most important, wealthy. America is obsessed with Hollywood stars, too, and their lives are open books to the public who eat up paparazzi photos like so much Christmas candy. The history of celebrity culture may not be quite as lengthy as some of these other cultural phenomena, but it is also an aspect of…...
Hero orshipping Celebrity Idols
Britney Spears personifies today's pop culture. Michael Jackson remained the pop icon for the last two decades. Paris Hilton is finally making her mark as the new, radical 'snobbishly rich' personality in Hollywood. Bands of all kinds abound in the music scene. President Bush was both celebrated and maligned in "Fahrenheit 9/11."
These are just few of the personalities who have captured the interest of the public, and developed to become the "idols" of today's society in America. Gone were the years when people excelled in what they do and were recognized for their talent or charisma to the people in their chosen field. hat prevails today is a diffusion of the lines determining the boundary between show business and politics. Sometimes, this boundary includes a penetration of private life, too.
This "personal relations" with showbiz and political personalities was further established with the centrality of mass media…...
mla
Works Cited
Santrock, J. (2001). Psychology. NY: McGraw-Hill Book Co.
As for the implications of such celebrity-icon statuses, these can only be related to reactions and feelings of admiration, interest and even worship. The one consequence to be taken most seriously is the active influence that role models like Angelina Jolie have on the personalities of young fans, on teenagers who see in Jolie an example to be followed. This is the point where responsibility and awareness have to kick in and force Hollywood stars (and not only them) such as Angelina Jolie, to behave in public as if all eyes were on them; because, (un)fortunately, in reality all eyes are on them, putting their lives and their actions under magnifying glass.
To the questions concerning what makes a person famous and how does a celebrity become a celebrity, the answer implied fascination, originality, self-confidence, intelligent self-management and a little bit of luck, to be in the right place, at the…...
money or achieve some sort of celebrity or fame, and then there are people who work because they want to make a difference in the world. Teachers and educators make very little money, particularly in comparison to other fields where people work fewer hours for larger sums. A teacher works not just within the confines of his or her classroom, but also when they are on their so-called personal time. Real teachers are always considering how they can modify their lessons to reach their students. They are always learning so that they can inform others. To be able to teach someone something is the greatest ambition a person can aspire to and this is what I hope to do with my life. The Global Studies program would give me the necessary tools to better understand the larger world beyond this country's borders and how best to serve my fellow…...
Commodity brands need to develop some values quickly unless they just want to be price-driven. Commodities are in danger of becoming the acmes of the 21st century. The commodity-to-human brand continuum reflects the extent to which people ascribe the values they're seeking in apparel to 50 fashion brands. Commodities are at the low end of the scale and human brands are at the high end.
Hunt (2001) reiterates that celebrities can be very effective in the endorsement of products; however, they can also be dangerous. The advantages of using a celebrity are that they can increase attention to and how memorable the ad and product, enhance credibility of the message, and imbue a product with positive image characteristics. The disadvantage, or danger, is that if a celebrity has a negative image, it can be passed on to the product being endorsed. As shown in this study, bed sheets are perceived…...
mla
References
Corliss, R. (Sept 4, 2000). So Much for Star Power: The summer's hits were short on big names. Is this the post-Arnold era?. Time, 156, 10. p.51.
Hunt, J. The Impact of Celebrity Endorsers on Consumers' Product Evaluations: A Symbolic Meaning Approach. (2005):12(5)
Milner, Murray, Jr. "Celebrity culture as a status system." The Hedgehog Review 7.1 (Spring 2005): 66(12).
Robinson, D. (Jan-Feb 2007). Celebrity power: information overload makes our attention the next hot commodity, writes David Robinson. An endless variety of niche sources could leave us absorbed -- and isolated -- if not for the big-name celebrities who bring us back together. The American (Washington, DC), 1, 2. p.94 (3)
Analysis of Psycho
Alfred Hitchcock directed a movie called Psycho in 1960. The movie is a horror laced with lots of psychological suspense. The movie storyline is developed from Psycho, a novel written by Robert Block and published in 1959. The novel, on its part, drew inspiration from Ed Gein murders. Psycho has been widely regarded as the first-ever slasher film. Although it got mixed reviews at the onset, it is now considered one of the greatest films produced by Hitchcock, and indeed one of the greatest films of all time.
Indeed, Antony Perkins, the Ed Gein (Norman Bates), was rated the second-best movie villain of all time by the American Film Institute (Gorshin, 2014). According to common parlance, Norman Bates suffers from Disassociate Identity Disorder ( DID), which was earlier known as multiple personality disorder. This view is interesting in all its weight and breadth. It is also a compelling psychological…...
mla
References
Bergstrom, A. (2012). Playing the viewer like an organ: Norman Bates as the protagonist of Alfred Hitchcock\\\\'s Psycho. Retrieved from Dawar, Z. (2018). Diagnosis of Norman Bates: Bates motel and Psycho. Retrieved from https://reelrundown.com/tv/Diagnosis-of-Norman-Bates-Bates-Motel-and-Psycho Dollar, S. (2018). Psycho\\\\'s shower scene: How Hitchcock upped the terror—and fooled the censors. Retrieved from https://www.history.com/news/psycho-shower-scene-hitchcock-tricks-fooled-censors Freud, S. (1919). The Uncanny. Retrieved from http://wwwrohan.sdsu.edu/~amtower/uncanny.html.Gorshin, M. (2014). Analysis of Psycho. Retrieved from https://mawrgorshin.com/2014/11/28/analysis-of-psycho/ Jong, L. (2016). Representation of the Serial Killer in United States Popular Culture: Evolution of the Hunter-Hero Narrative. [MA Thesis, Radboud University Nijmegen]. Retrieved from https://theses.ubn.ru.nl/bitstream/handle/Kavka, M. (2002). The Gothic on Screen. In: HOGLE, J. (ed.). The Cambridge Companion to Gothic Fiction. Cambridge University Press.Kennedy, M. (2020). Psycho\\\\'s sequels made Norman Bates the hero (& it worked). Retrieved from https://screenrant.com/psycho-movie-sequels-norman-bates-hero-good-worked/https://3brothersfilm.com/
Service Operations
Celebrity Cruises Inc. falls under the competitive premium or cruising industry. The company faces the task of surviving within the competitive market while executing effective and efficient differentiation process. The aim of the strategy of the organization is to stand out in the perspective of the consumers hence improving on chances to combat competition. The report seeks to evaluate the situation of Celebrity Cruises within the industry and offer effective recommendations to solve the problem at hand.
Celebrity Cruises, Inc. came into play after the initiative by the Chandaris Group in Greece. The company hit the market in 1989. At the initial stage, the company oversaw adoption of 47,000-ton vessels. The lower-berth capacity of the vessels was approximately 1,400 visitors. The destinations of the cruises at the initial stage were Alaska, Bermuda, and Caribbean. In order to improve the size of operations, the company saw the need to build three…...
mla
References
Montoya, M.M., Massey, A.P., & Khatri, V. (2010). Connecting IT Services Operations to Services Marketing Practices. Journal of Management Information Systems, 26(4), 65- 85.
NEDYALKOV, A. (2010). ASPECTS OF OPERATIONS Management OF SERVICES. Annals Of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 270-279.
KE?, Y. (2011). CURRENT APPROACHES IN E-ADVERTISEMENT. International Journal of Business & Social Science, 2(21), 124-137.
Ansari, M., & Joloudar, S. (2011). An Investigation of TV Advertisement Effects on Customers' Purchasing and Their Satisfaction. International Journal Of Marketing Studies, 3(4), 175- 181. doi:10.5539/ijms.v3n4p175
Culture and Advertising
The traditional meaning of culture refers to the way of life for a society or community. Culture comprises of beliefs, value, laws, ideas, and knowledge governing the living condition of individuals within the context of the society. In the contemporary world, this meaning of culture is losing its course. This is because of emergence of numerous components of culture in the modern world. These components include corporate culture, culture of journalism, and culture of poverty to mention a few. This trend shifts the definition of culture to describe the emotional context or setting and organizational character in relation to the word bearing the term culture. For instance, corporate culture describes the atmosphere or activities within the context of the corporate world. The way things happen within the context determines the meaning of culture. Advertisement involves the promotion of products or services with the aim of increasing consumer…...
mla
Works Cited
Ruihley, Brody J., Rodney C. Runyan, and Karen E. Lear. "The Use of Sport Celebrities In
Advertising: A Replication And Extension." Sport Marketing Quarterly 19.3 (2010):
132-142. Business Source Complete. Web. 4 July 2012.
Ibrahim, A.M. Alnawas. "The Influence of Using Celebrities On Consumers Buying Behavior."
Advertising is such an interesting topic. It can be overt, such as in television commercials, print ads, or ads in social media. It can also be more subtle, such as product placement. Advertising can seem relatively straightforward, or it can involve complex psychological manipulations. Advertising is a billion-dollar business, because ads can help generate billions in revenue for their companies. There are so many different things that you can investigate for a paper on advertising, from the use of celebrity endorsements to fear based advertising. In fact, much modern entertainment is actually....
1. The Evolution of Adidas: A Look at the Brand's History, Successes, and Challenges 2. The Impact of Adidas on Sports and Fashion: How the Brand Has Influenced Trends and Culture 3. Adidas vs. Competitors: A Comparative Analysis of Marketing Strategies and Successes 4. Sustainable Practices in the Adidas Supply Chain: How the Brand is Leading the Way in Corporate Social Responsibility 5. The Future of Adidas: Predictions and Opportunities for Growth in the Global Market 6. Athlete Endorsements and Partnerships: How Adidas Collaborates with Sports Stars to Drive Sales and Brand Awareness 7. The Influence of Technology on Adidas Products: How Innovation is Driving the....
1. The psychology behind internet stalking: exploring the motivations and behaviors of individuals who engage in online stalking 2. The legal implications of internet stalking: examining the laws and regulations surrounding online harassment and cyberstalking 3. The impact of internet stalking on mental health: exploring the emotional and psychological consequences of being a victim of online stalking 4. The role of social media in facilitating internet stalking: analyzing how social media platforms can be used as tools for stalking and harassment 5. The effectiveness of current preventative measures against internet stalking: evaluating the strategies and tools available for individuals to protect themselves from online....
1. The impact of advertising on consumer behavior 2. The ethics of advertising: should certain types of ads be banned? 3. The role of advertising in shaping societal norms and values 4. How digital advertising has changed the marketing landscape 5. The effectiveness of celebrity endorsements in advertising 6. The influence of advertising on children and teenagers 7. The portrayal of gender roles and stereotypes in advertising 8. The use of subliminal messaging in advertising 9. The use of fear and manipulation in advertising campaigns 10. The future of advertising: trends and innovations.
11. The impact of culture on advertising strategies and campaigns 12. The role of humor in advertising: does....
Sign Up for Unlimited Study Help
Our semester plans gives you unlimited, unrestricted access to our entire library
of resources —writing tools, guides, example essays, tutorials, class notes, and more.
