Celebrity Essays (Examples)

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Celebrities as Symbolic Commodities in

Words: 1416 Length: 4 Pages Document Type: Essay Paper #: 74592174

Commodity brands need to develop some values quickly unless they just want to be price-driven. Commodities are in danger of becoming the acmes of the 21st century. The commodity-to-human brand continuum reflects the extent to which people ascribe the values they're seeking in apparel to 50 fashion brands. Commodities are at the low end of the scale and human brands are at the high end.

Hunt (2001) reiterates that celebrities can be very effective in the endorsement of products; however, they can also be dangerous. The advantages of using a celebrity are that they can increase attention to and how memorable the ad and product, enhance credibility of the message, and imbue a product with positive image characteristics. The disadvantage, or danger, is that if a celebrity has a negative image, it can be passed on to the product being endorsed. As shown in this study, bed sheets are perceived…… [Read More]

References

Corliss, R. (Sept 4, 2000). So Much for Star Power: The summer's hits were short on big names. Is this the post-Arnold era?. Time, 156, 10. p.51.

Hunt, J. The Impact of Celebrity Endorsers on Consumers' Product Evaluations: A Symbolic Meaning Approach. (2005):12(5)

Milner, Murray, Jr. "Celebrity culture as a status system." The Hedgehog Review 7.1 (Spring 2005): 66(12).

Robinson, D. (Jan-Feb 2007). Celebrity power: information overload makes our attention the next hot commodity, writes David Robinson. An endless variety of niche sources could leave us absorbed -- and isolated -- if not for the big-name celebrities who bring us back together. The American (Washington, DC), 1, 2. p.94 (3)
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Service Operations

Words: 1565 Length: 5 Pages Document Type: Essay Paper #: 98132517

Service Operations

Celebrity Cruises Inc. falls under the competitive premium or cruising industry. The company faces the task of surviving within the competitive market while executing effective and efficient differentiation process. The aim of the strategy of the organization is to stand out in the perspective of the consumers hence improving on chances to combat competition. The report seeks to evaluate the situation of Celebrity Cruises within the industry and offer effective recommendations to solve the problem at hand.

Celebrity Cruises, Inc. came into play after the initiative by the Chandaris Group in Greece. The company hit the market in 1989. At the initial stage, the company oversaw adoption of 47,000-ton vessels. The lower-berth capacity of the vessels was approximately 1,400 visitors. The destinations of the cruises at the initial stage were Alaska, Bermuda, and Caribbean. In order to improve the size of operations, the company saw the need to…… [Read More]

References

Montoya, M.M., Massey, A.P., & Khatri, V. (2010). Connecting IT Services Operations to Services Marketing Practices. Journal of Management Information Systems, 26(4), 65- 85.

NEDYALKOV, A. (2010). ASPECTS OF OPERATIONS Management OF SERVICES. Annals Of Eftimie Murgu University Resita, Fascicle II, Economic Studies, 270-279.

KE?, Y. (2011). CURRENT APPROACHES IN E-ADVERTISEMENT. International Journal of Business & Social Science, 2(21), 124-137.

Ansari, M., & Joloudar, S. (2011). An Investigation of TV Advertisement Effects on Customers' Purchasing and Their Satisfaction. International Journal Of Marketing Studies, 3(4), 175- 181. doi:10.5539/ijms.v3n4p175
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Contemporary Cultural and Advertising

Words: 1349 Length: 4 Pages Document Type: Essay Paper #: 58524943

Culture and Advertising

The traditional meaning of culture refers to the way of life for a society or community. Culture comprises of beliefs, value, laws, ideas, and knowledge governing the living condition of individuals within the context of the society. In the contemporary world, this meaning of culture is losing its course. This is because of emergence of numerous components of culture in the modern world. These components include corporate culture, culture of journalism, and culture of poverty to mention a few. This trend shifts the definition of culture to describe the emotional context or setting and organizational character in relation to the word bearing the term culture. For instance, corporate culture describes the atmosphere or activities within the context of the corporate world. The way things happen within the context determines the meaning of culture. Advertisement involves the promotion of products or services with the aim of increasing consumer…… [Read More]

Works Cited

Ruihley, Brody J., Rodney C. Runyan, and Karen E. Lear. "The Use of Sport Celebrities In

Advertising: A Replication And Extension." Sport Marketing Quarterly 19.3 (2010):

132-142. Business Source Complete. Web. 4 July 2012.

Ibrahim, A.M. Alnawas. "The Influence of Using Celebrities On Consumers Buying Behavior."
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Shoe Blog Brand Stewardship Blog

Words: 1878 Length: 6 Pages Document Type: Essay Paper #: 61126280

Given that Puma's new Bolt-endorsed line of running shoes doesn't really contain any groundbreaking innovations, either, it seems like simply more of the same rather than anything fresh and exciting.

Puma is reaching out to a different market than Nike, it is understood, and Usain Bolt simply does not have the same celebrity status or marketing clout as Michael Jordan. The relationship itself, however, just seems lackluster compared to the long-running Air-Jordan campaign and to other efforts made by other companies in the securing of endorsements and engaging in product-specific celebrity alignments. A rather basic looking running shoe blandly supported by a world-class runner -- the balance isn't there, and neither is they hype. There is more excitement brewed by the new comfort-oriented shoes being released by Asics than there is when it comes to Bolt's purported choice in footwear.

Other celebrity associations with footwear have been more successful, likely…… [Read More]

References

Biography.com. (2012). micahel Jordan. Accessed 4 April 2012. http://www.biography.com/people/michael-jordan-9358066

Manifested Marketing. Converse Shoes -- Celebrity Endorsement of CSR? Accessed 4 April 2012. http://manifestedmarketing.com/2012/02/27/coverse-shoes-celebrity-endorsement-or-csr/

Nike. (2012). History of Flight. Accessed 4 April 2012. http://www.nike.com/jumpman23/historyofflight/

SneakerFiles. (2012). Celebrity Shoe Sightings. Accessed 4 April 2012. http://www.sneakerfiles.com/2009/04/13/celebrity-shoe-sightings-air-jordan-edition/
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Divorce Rates and Strict Divorce

Words: 1847 Length: 5 Pages Document Type: Essay Paper #: 17548289

The no fault law should be revised, and ensured that the motives for the marriage were investigated at the time of the divorce. If the motives and actions indicate that the marriage would've ended in a divorce eventually, the appeal for divorce should be shot down. Moreover, the newspapers and selected electronic media has a duty to not publicize celebrity divorces as if they are some gallant acts, but to give a strong backlash to those going through the divorce for all the wrong reasons, so as to ensure that the society at large doesn't get influenced by such celebrities. Divorce should always be an option for those who need it. Sometimes, it is the only way out for the couple of a horrible fate. But those, who use marriage and divorce for ulterior purposes, the laws need to be stricter. Again, all divorce cases should be presented in front…… [Read More]

Works Cited

Babst, et al. Moral Argument, Religion, and Same-Sex Marriage: Advancing the Public Good. Lanham: Lexington Books, 2009.

Bastaits, K., K. Ponnet and D. Mortelmans. "Parenting of divorced fathers and the association with children's self-esteem." J. Youth Adolsec (2012): 41(12):1643-56.

BBC News. Britney's short marriage annulled. London: BBC News, 2004.

Denton, M.L. "Family structure, family disruption, and profiles of adolescent religiosity." J. Sci Study Relig. (2012): 51(1):42-64.
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Surveys More on Scaling

Words: 1516 Length: 5 Pages Document Type: Essay Paper #: 80935322

Scale to Measure Celebrity Endorsers

In this study by Ohanian, a scale used in measuring celebrity endorsers' expertise, trustworthiness as well as attractiveness is developed. Psychometric scale development protocols are followed for testing the data reliability and validity as well. In addition, this study uses two exploratory and confirmatory samples to initiate a 15-item scale measuring the celebrity endorsers' characteristics. This article complies fully with Churchill's recommendations in several fronts as outlined below.

Several sources are researched on to identify words, phrases, and adjectives to use for this research's questionnaire; this results in the development of several adjectives describing personality traits. During the construction of the scale, 182 adjectives are identified of which some were eliminated to about 139 adjectives. Additionally, the 139 descriptors were further trimmed by a group of 38 college students; the researcher believed the words were unfamiliar with respondents, to 104.

For the identification of celebrities…… [Read More]

References

Churchill, G.A. (1979). A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research, 64-74.

Lages, C., Lages, C.R., & Lages, L.F. (2005). The RELQUAL Scale: A Measure of Relationship Quality in Export Market Ventures. Lisbon, Portugal.

Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising, Vol.19, No.3, 39-52.

Zheng, B., Hall, M.A., Kidd, K.E., & Levine, D. (2002). Development of a Scale to Measure Patients' Trust in Health Insurers. Health Services Research Vol 37 No.1, 187-202.
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JC Penney Introduction & Ron Johnson at

Words: 1345 Length: 4 Pages Document Type: Essay Paper #: 86610969

JC Penney

Introduction & on Johnson

At this point it is hard to judge if JC Penney is a well-run company because it just got a new CEO but in recent years it definitely has not been well-run. The recently-fired CEO on Johnson made a few strategic moves to transition the company's store to the modern era (Heller, 2013). Among the moves made were to upgrade the clothing lines, eliminating the deep discounting and reducing the workforce, as well as technology upgrades (Ibid). The problem was that these moves alienated staff and customers, without bringing in any new ones. JC Penney went from $17.2 billion in income in the 2012 fiscal year to $12.95 in the 2013 fiscal year and it lost money both years (MSN Moneycentral, 2013). The decline in net income for 2013 was actually not as great as the decline in revenue would imply, indicating that must…… [Read More]

References

Chen, J. (2006). Martha Stewart dropped by JC Penney over Macy's disputes: Report. U.S. Weekly. Retrieved November 23, 2013 from  http://www.usmagazine.com/celebrity-news/news/martha-stewart-dropped-by-jc-penney-over-macys-dispute-report-201359 

Cheng, A. (2013). JC Penney sprints ahead in back-to-school traffic. MarketWatch. Retrieved November 23, 2013 from  http://blogs.marketwatch.com/behindthestorefront/2013/07/30/j-c-penney-sprints-ahead-in-back-to-school-web-traffic/ 

Crossan, M. & Apaydin, M. (2010). A multi-dimensional framework of organizational innovation: A systematic review of the literature. Journal of Management Studies. Vol. 47 (6) 1154-1191.

Fleck, N., Korchia, M. & Roy, I. (2012). Celebrities in advertising: Looking for congruence or likeability. Psychology and Marketing. Vol. 29 (9) 651-662.
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Beauty Exchange

Words: 1249 Length: 3 Pages Document Type: Essay Paper #: 88695085

Beauty Exchange

The documentary The Beauty Exchange displays the life of typical Czech women in the 21st century struggling with the image of beauty. Every person is shaped by the world around them and the basis for what a woman should look like has been instilled in society through magazines, TV, movies, advertisements, celebrities. The challenges that women are constantly facing are perfect skin, gorgeous hair, flawless make-up, good figure, fashionable style and these things have grown to be such an important part of today's society.

One would think that it was women who determined fashion trends, since they are the ones who spend so much money and effort looking good when each one comes out. Yet, this current documentary shows that is not exactly the truth. In fact, women do not play as large of a part as one may think in the process of creating and popularizing fashion…… [Read More]

References

Hnikova, Erika. (2004). The Beauty of Exchange.
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Media in the Courtroom High Profile Court

Words: 1050 Length: 3 Pages Document Type: Essay Paper #: 70992378

Media in the Courtroom

High profile court cases, especially murder trials and celebrity cases are more likely to attract the national media than ordinary cases that usually of no interest beyond the local level. These are also the kinds of cases when the issue of TV cameras in the courtroom is most significant, and when judges have to give serious thought to handing down gag orders that block all public discussion of the case for the duration of the trial. In this era of Internet, Facebook, 24-hour cable news and YouTube, any events or statements in the court can easily become 'viral' and be seen instantly by millions of people around the world. For most of the 20th Century, recording devices and movie and TV cameras were not allowed in the courts, but only reports from the print media and drawings by sketch artists. This technology existed for many decades…… [Read More]

REFERENCES

Ferguson, R. 2011. "Cameras in the Courtroom." The American Spectator.

http://spectator.org/archives/2011/07/19/cameras-in-the-courtroom

Mesereau, T.A. 2011. "Effectively Handling High-Profile and Celebrity Cases." Los Angeles Lawyer, Survival Guide for New Attorneys in California, Fall 2011 Issue

http://www.mesereauyu.com/los-angeles-lawyer-effectively-handling-high-profile-and-celebrity-cases
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Media Is an Extremely Powerful Tool Which

Words: 1443 Length: 4 Pages Document Type: Essay Paper #: 65527355

media is an extremely powerful tool which can be used to change people's opinions regarding issues. However the effectiveness of media generally depends on how people use it. The two stories given to the news director are on completely diverse subjects. oth of the stories hold relevance to the society. The one about the celebrity death holds people's interest while enlightening the public about the park story is crucial to creating awareness in people's minds. In today's world, media ratings have become the most important part to media producers (Croteau & Honyes, 2001). Channels don't show news items for public welfare rather they concentrate on stories that make higher profits for them (Daily Source Org, 2005-2012). Keeping in mind the current media landscape, the news director should choose to air the park story as the lead story.

The role of media in the contemporary society has been restricted to the…… [Read More]

Bibliography

Croteau, D., & Hoynes, W. (2001). The Business of Media. California: Pine Forge Press.

Tompkins, A. (2003, December 14). The physcological effects of media violence on children.
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Decline of Newspaper Readership The

Words: 2416 Length: 9 Pages Document Type: Essay Paper #: 88571780

) (Cornog, 2005)."

Newspapers have reflected the change in many ways including more celebrity coverage. hen asked why they respond with "The readers want it."

The editors in Louisville devoted one of their sessions to the subject, "Celebrity Coverage -- here's the Line... And Have e Crossed it?" But in addressing that topic much time was spent discussing how to use celebrity" coverage to attract readers. Lorrie Lynch, who covers celebrities for USA eekend, urged the editors to capitalize upon celebrity" coverage to attract new readers. And the gossip columnist for the Minneapolis Star Tribune known simply as C.J., offered advice on how to cover celebrities if you don't have the good fortune to be in New York or Los Angeles (Cornog, 2005)."

Covering celebrities was only one suggestion to lure new readers. In addition, there were suggestions about reporting on things that interest young readers including investigative reporting, health…… [Read More]

Works Cited

Consoli, John. Newspapers Show Some Spunk

Editor & Publisher; 5/3/1997;

Cornog, Evan. Let's blame the readers: is it possible to do great journalism if the public does not care? Columbia Journalism Review; January 1, 2005; Cornog, Evan

____. EDITORIAL: What happened to the news?
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TV Advertising

Words: 828 Length: 2 Pages Document Type: Essay Paper #: 23344512

TV Advertising

Marketing success is almost always found in celebrity endorsements. We can take a look at Pepsi ads which have featured Madonna, Michael Jackson, Brittany Spears, and even Mike Tyson. Pepsi is known around the world, just as the celebrities whom are featured on the Pepsi commercials. In other words, in using the notoriety of celebrities, a corporation may be able to increase its market share into the pockets of consumers who are more familiar with the celebrity than the product. The celebrity thus is a bridge between the consumer and the product. But what happens when those celebrities are notorious for other things as well as their entertainment or sport talent? And why do the corporations continue to utilize these celebrities if these celebrities have been known to engage in improprieties or dubious activities?

Corporations have a business model that has multiple branches leading from three or four…… [Read More]

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Business - Advertising Media Plan

Words: 1483 Length: 5 Pages Document Type: Essay Paper #: 26039535



The aspect of Steve and arry's marketing strategy that emphasizes comparable quality for lower prices than its competitors appeals very directly to all parents who pay for their children's clothing. Whereas teens and young adults respond most positively to any association between products and popular celebrities and sports figures endorsing them, their parents are practically oblivious to those connections, except perhaps to the extent they realize that products associated with celebrity endorsements are likely to cost more than they perceive them to be worth (elch & elch 1998).

Ordinarily, parents are accustomed to arguments, especially with teenagers, over their preference for name-brand apparel despite the similarity in quality. Long-standing authoritative marketing research into consumer buying trends (Ogilvy 1983) suggests that teenagers (and many young adults) are much more status conscious than mature adults.

According to general principles of social and developmental psychology, this is partly because of the heightened importance…… [Read More]

Bibliography

Belch, G, Belch, M. (1998) Advertising and Promotion: An Integrated

Marketing Communications Perspective. New York: Irwin/McGraw-Hill.

Friedman, L. (2005) a History of American Law. New York: Touchstone.

Halbert, T., Ingulli, E. (2000) Law & Ethics in the Business Environment. Cincinnati: West Legal Studies. Howard, M. (2005) We Know What You Want: How They Change Your Mind. New York: The Disinformation Company
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America's Obsession With Notoriety Superficial and Futile

Words: 740 Length: 2 Pages Document Type: Essay Paper #: 34270921

America's Obsession ith Notoriety: Superficial And Futile

In America, fame and celebrity have become ends to and of themselves, often at great cost to those who seek fame. Elizabeth Searle's "Celebrities in Disgrace" and the 1999 movie Ed TV help to demonstrate the high costs of fame and celebrity. Ultimately, America's obsession with notoriety reveals the superficiality and spiritual and moral bankruptcy of a nation that seemingly values fame more than accomplishment.

In the past decades in modern America, even as little as ten years ago, fame seemed to mostly be a byproduct of certain occupations and situations. Fame often used to be a simple byproduct of doing something else, and people were most often thrust into fame as a consequence of other actions. Notoriety was limited largely to actors or actresses, persons who had committed a horrible crime, or political or sports figures.

In recent years, America has seen…… [Read More]

Works Cited

Ed TV. Director: Ron Howard. Cast: Matthew McConaughey, Jenna Elfman, Woody Harrelson, Ellen DeGeneres, Rob Reiner, Sally Kirkland, Martin Landau, Adam Goldberg, Elizabeth Hurley, Dennis Hopper, Clint Howard, Viveka Davis, Jennifer Elise Cox. 1999.

Searle, Elizabeth. Celebrities in Disgrace. Graywolf Press, 2001.
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Amusing Ourselves to Death

Words: 1714 Length: 5 Pages Document Type: Essay Paper #: 58971429

Amusing Ourselves to Death

Media has a very powerful impact on people, which is the reason its advantages and disadvantages are discussed so very often. With every new technology entering our world, we start wondering just how this would later impact our society, culture, consumer market etc. This is because every medium brings along a message and while we believe that message is more important, some social critics maintain it is the medium, which was more powerful than the message itself. Neil Postman admittedly based his book, Amusing ourselves to Death" on the aphorism. 'Medium is the message' which was coined by media expert Marshall McLuhan in 1959. In his book Medium is the Message (1967), he wrote, "The medium is the message because it is the medium that shapes and controls the scale and form of human association and action. The content and uses of such media are as…… [Read More]

References

Neil Postman, "Amusing Ourselves To Death," Penguin Books 1986

James Davison Hunter: Culture Wars: The Struggle to Define America. Publisher: Basic Books. Place of Publication: New York. Publication Year: 1991.

Brian Donohue The electronic imagination: requiem for a narrative: ETC -- A Review of General Semantics. Volume: 59. Issue: 4. Publication Year: 2002.

Lance Strate: Post (modern)man, or Neil Postman as a postmodernist. ETC.: A Review of General Semantics. Volume: 51. Issue: 2. Publication Year: 1994.
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Protection Services for the VIP S

Words: 3635 Length: 12 Pages Document Type: Essay Paper #: 62031840

Protective Service Operations

Comparison and Contrast of the considerations and special problems the protective service agent

Providing security or protection to VIPs is still in its initial phase and has been occupied by groups and agencies, which differ in quality as well as dependability. The security provided to VIPs such as, politicians and diplomats are handled and governed by trained and skillful personnel having a uniform code of ethics and operations. While, these groups are well outfitted to do their job efficiently, they are quite dissimilar compared to those who offer security to the business executives and celebrities. As these later agencies are usually owned and governed by the ex-army-men or ex-police recruits. Whereupon, these agencies look on this area of business as a great opportunity to mature and grow as it has been their core career skills. But what these agencies lack are high technology equipments and skilled employees…… [Read More]

References

Cox, D. (2001). Close Protection: The Politics of Guarding Russia's Rulers. Westport, CT.

Oatman, R.L., (1999). The art of executive protection. Baltimore, Noble House.
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Pop Culture

Words: 351 Length: 1 Pages Document Type: Essay Paper #: 20673231

Lindsay-Lohan-hires-private-detective-delve-background-psychic-took-Gloria-Allred-Represent-assault-case.html?ito=feeds-newsxml

It is impossible to read any newspaper's entertainment section this week and not read something about Lindsay Lohan. Lindsay Lohan encapsulates Marshall's concept of celebrity as requiring a "relatively stable media system," (634). Moreover, the news items related to Lindsay Lohan show how celebrities do fit the characteristics of being "out of control" with many "scandals" and lots of "gossip" (Marshall 634). Celebrity culture feeds the media, and the media feeds celebrity culture. As Marshall puts it, the relationship is "symbiotic," (634). One needs only to remember the way the paparazzi were responsible for the death of Lady Diana to understand how the relationship between the media and celebrity culture is an unhealthy one. Moreover, the reader, even without being familiar at all with Lindsay Lohan, celebrates her staunch individuality by identifying with her, and transforming the self via a vicarious look into the future because the article is…… [Read More]

Work Cited

Marshall, P.David. "New Media -- New Self: The Changing Power of Celebrity"
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Effectiveness of Television Advertising on 20-Something Females

Words: 2689 Length: 10 Pages Document Type: Essay Paper #: 95780156

Television Advertising on 20-Something Females

Effectiveness of Television Advertising

Television is a traditional, yet the largest communication medium used by business corporations to promote their products and services to their potential customers. Advertisements done on television reach large target audience in both urban and rural areas. Every television advertisement has a specific target audience which constitutes the most potential customers for the company. The response rate and reaction of audience to television advertising is much greater than all other traditional and contemporary marketing mediums. Companies use targeted advertising on this medium to achieve better results of their marketing efforts.

This paper aims to evaluate the effectiveness of television advertising to young female consumers with age group of 18-25. It is widely believed that television advertising largely influences the behavior of young females which then becomes their attitude. Young females with age group of 18 to 25 are highly active viewers…… [Read More]

Works Cited

Debra Trampe, Diederik A. Stapel, Frans W. Siero. "The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think about the Self," 2011. Journal of Consumer Research, 37 (6): 1030-1045. Print.

Frith, Katherine & Mueller, Barbara. "Advertising and societies: global issues, 2nd Edition. New York: Peter Lang. 2010. Print.

Gary, Austin, Witt. "High Impact: How You Can Create Ads that Sell!," Marketing Psychology Group, Inc., 1999. Web. December, 04, 2013.

Hanan, Jessica. Coping with changing roles for young men and women, 1st Edition. New York: Rosen Pub. Group. 2000. Print.
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Media Obsession With Violence &

Words: 2292 Length: 7 Pages Document Type: Essay Paper #: 55109089

17). He is disgusted that news executives that direct what should be covered are less interested in "what's happening in Afghanistan" but more interested in "Michael Jackson and Laci Peterson" (Fenton, p. 20).

hat are the excuses TV executives, editors and producers give for focusing on scandal, sexual trysts, and embarrassing situations for celebrities? Fenton claims that those "gatekeepers of the news" will tell anyone listening that "the average [viewer] simply cannot absorb that much hard news, especially about events abroad" (p. 20). The CBS veteran insists that the media power brokers believe that "Americans are too broadly under-informed to digest nuggets of information that seem to contradict what they know of the world" (p. 20). That would seem to be a very condescending, elitist attitude on the part of the TV industry in particular.

Fenton (p. 22) asserts that because of the very real threats of terrorism on the…… [Read More]

Works Cited

Dorfman, Lori, Woodruff, Katie, Chavez, Vivian, and Wallack, Lawrence. "Youth and Violence

On Local Television News in California." American Journal of Public Health 87.8 (1997):

1311-1316.

Downie, Leonard, and Schudson, Michael. "The Reconstruction of American Journalism."
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Hermes Birkin Bag Diffusion of

Words: 2102 Length: 5 Pages Document Type: Essay Paper #: 44517178



With such an influential opinion leader as the character of Samantha obsessing about the bag, and outright lying about it being for Lucy Liu to be able to possess one for herself (Givhan, 2004), a mass audience of aspiring fashionistas was convinced, or persuaded, that a Birkin bag was a "must have" for them. However, once these late majority women learned of the high price tag of the bag, and the years-long waiting list, they would have made the decision to purchase a less-expensive knock-off. The implementation would occur when they wore the knock-off Birkin in public. Dissonance may have occurred at the confirmation stage if the knock-off did not meet the expectations of the purchaser (ogers 1995, p. 181), or if a friend or peer spotted the bag as a "fake."

Indeed, it is in Hermes best interest, in order to protect the exclusive image of the brand, that…… [Read More]

References

Bag lady: Victoria Beckham's 100-strong Birkin bag collection that's worth £1.5m. (2009). Daily Mail. Retrieved November 20, 3011 at  http://www.dailymail.co.uk/femail/article-1184169/Bag-lady-Victoria-Beckhams-100-strong-Birkin-bag-collection-thats-worth-1-5m.html 

Fashionista definition. (2011). Urban Dictionary. Retrieved at  http://www.urbandictionary.com/define.php?term=fashionista 

Givhan, Robin. (2004). Martha's moneyed bag carries too much baggage. The Washington Post. Retrieved November 12, 2011 at  http://www.washingtonpost.com/wp-dyn/articles/A37117-2004Jan21.html/ 

Greatest Risks They Ever Took. (January, 2010). Forbes. Retrieved December 1, 2011 at  http://www.forbes.com/2010/01/20/greatest-risk-they-took-entrepreneurs-management-risk.html
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Hog Harley Davidson Has Traditionally Targeted Middle-Aged

Words: 943 Length: 3 Pages Document Type: Essay Paper #: 25022277

HOG

Harley Davidson has traditionally targeted middle-aged white men. This target arises out of a couple of factors. The first is that most users do not rely on their Harley Davidson as their primary means of transport, so the purchase is discretionary. This skews the target demographic older because younger demographics do not have thousands of discretionary dollars to spend. The bikes are also priced at a premium, which further pushes them into an older target market. The image of freedom that the company projects is also symbolic -- Harley wants customers to reconnect with their youth now that their children have left the home, and to reconnect with the spirit of freedom in their lives.

The company has utilized both the cost element and the freedom element in its positioning strategy, but the product itself also reflects the positioning. Harley makes heavyweight and superheavyweight bikes, which inherently carry a…… [Read More]

Works Cited:

Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research. 24:4(March):343-72. Available 5/5/12 through ProQuest database.

Hagerty, J.R. (2011). Harley, WIth Macho Intact, Tries To Court More Women. Wall Street Journal (October 31). Available 5/5/12 through EBSCO database.

Harley Davidson. Accessed 5/5/12 at http://www.harleydavidson.com/en_US/Content/Pages/home.html
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Potentialities and Limitations of Mockumentaries

Words: 870 Length: 3 Pages Document Type: Essay Paper #: 28456703

Film Begets Film And Real Begets Fake: Woody Allen's Zelig

Woody Allen's Zelig represents many classic potentialities and limitations of the mockumentary. Predating the "mockumentary" designation by a full year, Zelig helped pioneer the mockumentary's use of clever parody to entertain, expose the fallibility of "historical" archival footage, prick the conscience and soothe. Simultaneously, Zelig suffered and suffers from the limitations of the mockumentary, as parasite and slave to the documentary, inherent filmed format and key components imitated to the point of triteness. espite Zelig's relatively early techniques and presentation, it remains squarely within the mockumentary mode.

Body: Film Begets Film and Real Begets Fake: Woody Allen's Zelig

The term "mockumentary" is a synthetic word stemming from a comment in 1984's This is Spinal Tap. In that film, documentarian Marty iBergi referred to his work as a "rockumentary, if you will" (oherty 24). In a small leap from that term,…… [Read More]

During Zelig's first wave of celebrity, medical experts -- including psychiatrist Dr. Eudora Nesbitt Fletcher -- unsuccessfully analyze him. Then, upon his return from Italy, Dr. Fletcher takes Zelig to the isolation of the countryside and so successfully "cures" his malady that Zelig attacks an expert because Zelig disagrees with the expert's correct statement that it's a nice day. A "cured" Zelig now travels the U.S. with renewed celebrity status, giving motivational speeches about "being yourself." In addition, Zelig and Dr. Fletcher -- who is also famous due to Zelig's cure -- announce their engagement, at which point multiple women come forward to claim that Zelig married them while he was in one of his chameleon forms. Now that Zelig is accused of bigamy and adultery, the easily manipulated public turns against him, pressuring him to return to his chameleon disease and disappear. Dr. Fletcher searches for Zelig and finds him in a newsreel of Hitler; consequently, she travels to German and sees that Zelig is in Hitler's inner circle. Seeing Fletcher, Zelig comes out of his chameleon existence once again and they both return to America. The gullible and manipulated public now celebrates Zelig with a ticker tape parade in New York City. Zelig and Fletcher then marry and fade into obscurity.

Ideally, the mockumentary has several powerful potentialities. Typically, it is a clever, provocative parody of the documentary genre (Grossman 271-2). Zelig, for example beautifully imitates the black-and-white documentaries of the 1970's which purported to give an accurate and complete history. Without the benefit of digital film or CGI, Allen inserts himself as Zelig in numerous historically important scenarios. Zelig's revisionist history, just this side of reality in that Zelig poses with real historical characters (Doherty 24), "incinerated" the naive reliance on archival film as an accurate conveyor of history. Furthermore, to buttress the supposed historical reliability of his mockumentary, Allen used a then-key innovation that has been used ad nauseum: real experts such as Susan Sontag and Saul Bellow, to lend superficial credence to the truthfulness of his mocking historical account (Doherty 23). By almost seamlessly inserting Zelig into archival footage, the film shows the fallibility of film as genuine history.

Zelig also succeeded in fulfilling another potentiality of the mockumentary: parodying the modern concept of celebrity and human nature, particularly modern man's wish to conform, assimilate and belong (Genter). Through the use of comedy and keen historical mockery, Zelig succeeds in cultural critique of those facets, prompting audiences to "self-conscious analysis" of our tendency toward those human weaknesses (Grossman 272). By raising Zelig to celebrity, then lowering him to despised status, then raising him to celebrity, then relegating him to obscurity, the film forces the audience to examine our gullibility, easy manipulation and persistent problem in distinguishing fact from fiction in our celebrity-obsessed, image-obsessed culture (Grossman 283). Consequently, even as the audience laughs at the
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Ethics - Role Model Integrity

Words: 1499 Length: 5 Pages Document Type: Essay Paper #: 3407665

Conversely, the individual with integrity understands first, that moral issues never hinge on gender and that casual sex cannot be moral for one person and immoral for another person based on gender, and second, that in any case, a woman's prior sexual history has absolutely no bearing on his obligation to be truthful in expressing his intentions.

Another illustration of integrity in large groups is evident in sentiments about racial equality. Typically, most members of minority races are much more active in and concerned about affairs that affect their racial group specifically.

While they may passively agree that all other racial minorities have the same rights and social concerns, most individuals devote their time, energy, and resources to the promotion of equality for their race rather than for all minority races equally. The individual with integrity understands that racism and inequality are equally important issues regardless of which particular group…… [Read More]

References

Belch, G, Belch, M. (1998). Advertising and Promotion: An Integrated Marketing

Communications Perspective. New York: Irwin/McGraw-Hill.

Halbert, T., Ingulli, E. (2008) Law & Ethics in the Business Environment. Cincinnati: West Legal Studies. Howard, M. (2005). We Know What You Want: How They Change Your Mind. New York: The Disinformation Company

Ogilvy, D. (1990). Ogilvy on Advertising. New York: Vintage Books. Rosenstand, N. (2008). The Moral of the Story: An Introduction to Ethics. New York: McGraw-Hill
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Paltrow and US Magazine

Words: 1212 Length: 3 Pages Document Type: Essay Paper #: 44068953

Paltrow and the Public Eye: As Portrayed by Us Magazine

One public figure who has prominently been focused on with more fervor of recent times has been Gwyneth Paltrow. This is in part because she is a beautiful celebrity and famous actress, and also in part because of a rumor that recently went around that Vanity Fair was planning a "take down" article on her. One online magazine which appears to feature her very heavily and on a regular basis is U.S. Magazine. This magazine will publish something about Ms. Paltrow every few days and appears to play both sides of the coin when it comes to how they portray her. When the magazine wants to portray her favorably, they do so. When they want to portray her unfavorably, they do so as well. They're extremely mercurial when it comes to how she is presented to the rest of the…… [Read More]

References

Eggenberger, N. (2014, Feb 3). Gwyneth Paltrow Shares Old Photo With "True Genius," Talented Mr. Ripley Costar Philip Seymour Hoffman. Retrieved from usmagazine.com:  http://www.usmagazine.com/celebrity-news/news/gwyneth-paltrow-shares-old-photo-with-true-genius-talented-mr-ripley-costar-philip-seymour-hoffman-201432 

Ravitz, J. (2014, Feb 4). Graydon Carter Breaks Silence on Gwyneth Paltrow "Epic Takedown" Story in Vanity Fair. Retrieved from Usmagazine.com:  http://www.usmagazine.com/celebrity-news/news/graydon-carter-breaks-silence-on-gwyneth-paltrow-epic-takedown-story-in-vanity-fair-201442 

Takeda, A. (2014, February 4). George Clooney Jokes About Gwyneth Paltrow Vanity Fair Saga With Julia Roberts. Retrieved from usmagazine.com:  http://www.usmagazine.com/celebrity-news/news/george-clooney-jokes-about-gwyneth-paltrow-vanity-fair-saga-with-julia-roberts-201442 

Tanenbaum, S. (2014, Feb 11). Gwyneth Paltrow, Reese Witherspoon, Madonna Look Chic in Black at Great American Songbook Event. Retrieved from usmagazine.com:  http://www.usmagazine.com/celebrity-style/news/gwyneth-paltrow-reese-witherspoon-madonna-look-chic-in-black-at-great-american-songbook-event-2014112
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Unguarded Chris Herren

Words: 1007 Length: 3 Pages Document Type: Essay Paper #: 33759582

Unguarded: Chris Herren

It appears that Chris Herren's addiction, which is well documented in the ESPN documentary Unguarded: Chris Herren, partly stems from his life in Fall River. To better deconstruct this idea, it is necessary to culturally evaluate this particular suburb of Boston in Massachusetts to understand what aspects of this suburb affected Chris and his addiction. This particular suburb is like many others across the country in the fact that it is affluent. Moreover, Chris was well-known throughout this area and throughout other towns because of his prowess at basketball. In fact the documentary indicates that Chris was a third generation basketball star in this town. Along with the affluence of the area and the acclaim that Chris and his family had as athletes come a certain lifestyle which is frequently associated with success. Success in this particular suburb was not entirely related to the basketball court, but…… [Read More]

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American Express Media Strategy Objectives

Words: 1804 Length: 6 Pages Document Type: Essay Paper #: 36508496

aid Mr. Harris: "We are always looking at new ways to reach our customers through innovative digital platforms." Mobile works well since "There is rapid growth in mobile devices supporting more and more of the everyday tasks that people want to perform."

Another highly successful mobile application has been that of American Express' Android version of its free mobile app, which has had more than 1 million views since 2011. The mobile apps are free as are the apps that AE has implemented via social media (ibid.)

Conclusion

The American Express (AE) Credit Card Company markets itself in various ways. avvy with its promotional and publicity performance, it has put together a variety of tools -- some of them innovative -- that it uses for its own promotional ends. These include extensive featuring of celebrities, innovative media campaigns, cause activity promotional ends, innovative use of social media, as well as…… [Read More]

Sources

CNN Money "World's Most Admired Companies 2011." Fortune. http://money.cnn.com/magazines/fortune/mostadmired/2011/full_list/

Facebook Members Project from American Express

http://www.facebook.com/membersproject

Gillin, Stephen (September 7, 2011) Altruism drives AmEx small-business strategy http://www.btobonline.com/article/20110907/SOCIAL05/309079998/altruism-drives-amex-small-business-strategy#seenit
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Public Communication in December 2005

Words: 2469 Length: 7 Pages Document Type: Essay Paper #: 46084230

A good example of some of the different texts that were utilized to insight anger and violence can be seen with one that was sent to number Anglo Saxons in the commonwealth. Where, it would encourage all youth in Western Australia to show up at Cronuella each, in an effort to protect the beach and women. This is significant, because it shows how the use of heated SMS messages could help to enrage both groups. As this form of written communication would increase the overall amounts of rage that the two side were feeling towards each other.

Visual languages were used to help increase the overall negative opinions that many Australians would feel towards the Arabs. Where, the women and men would dress differently in public (with many women covering themselves). This is problematic, because it would cause a number of groups in society to view Arabs as untrustworthy, based…… [Read More]

Bibliography

Racial Tensions at Cronuella Beach. Everything 2. 2005. Web. 29 Oct. 2010.

"Responsible Gambling and Reconcilation Australia Campaigns and Link to Celebrity Gambling Story." N.d.

Gouggin, Gerald. "SMS Riot." Journal of Media Culture. 2006. Web. 31 Oct. 2010

Perera, Suvendrini. "Aussie Luck."ACRAWSA 3.1 (2007). Print.
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Room I Came Up With

Words: 4449 Length: 16 Pages Document Type: Essay Paper #: 93314121



In conjunction with these car ads, car insurance companies took advantage of this by advertising their services as well. Car insurance companies that I noticed advertising through billboards were Safeco, Progressive, and All State. Progressive provided a catchy and positive note to its ad by having the slogan, "Happy drivers make good drivers." From what I can recall in the All State ad, it mentioned something about safe driving, again with a catchy phrase: "Safe driving bonus for not driving like a paparazzi." These car insurance ads, particularly for Progressive and All State, tackle issues relevant to motorists, their target market: both chose to discuss driving behavior, using different ad 'treatments.' Progressive addressed reckless/irresponsible driving by focusing on the ideal driving behavior and its positive outcome, that is, drivers must have a happy temperament in order to be a good driver. All State, meanwhile, chose to go the opposite route…… [Read More]

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Art Exhibit in December 2004

Words: 931 Length: 2 Pages Document Type: Essay Paper #: 1967814



The "self-portraits" might perhaps be viewed in terms of the artist's own past illnesses: At 37, Taylor-Woods, having already survived both colon cancer and breast cancer, likely understands, on personal level, the state of "suspense" between sickness and health, life and death. he may, then, have been "bound" to breast cancer (the invisible ropes may symbolize the disease), cured of it, and her body "released to freedom." In my opinion, however, an artistic weakness of these pictures is that their esthetics and size make them look less like serious art than fashion advertisements for bras and panties! For me, "elf-Portrait uspended" is the least effective of the three exhibition subjects. The tension in the subject's body also appears to be that of someone hanging from ropes (which she in fact was); the tautness of her body kept me from "suspending my disbelief" (so to speak) that she was hanging in…… [Read More]

Sam Taylor-Wood: New Work: 29 October - 4 December 2004. Retrieved January 5, 2005 from http:www.artshole.co.uk/exhibitions/Oct%2005/Sam%TaylorWood htm>.

Sam Taylor-Wood: 'New Work' Art Exhibition at White Cube." Ballet-Dance

Magazine. Retrieved January 4, 2005 from  http://www.ballet-dance.com/200412/articles/TaylorWood20041100.html
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Sociologists Protestant Ethic Played

Words: 2679 Length: 9 Pages Document Type: Essay Paper #: 51076813

Companies practically make it mandatory for these people to employ a "nicer than natural" attitude and thus influence them to feel estranged from their emotions. Even with the fact that flight attendants manage to avoid being stressed as a result of their coping mechanism, their thinking can turn in an occupational hazard. Employing such attitudes can lead to serious problems as flight attendants feel detached from their jobs and basically come to express no actual interest in the well-being of passengers.

* Hochschild's theory concerning emotions can be applied to Goffman's understanding of people's attitudes when interacting with others. People communicate through emotions and depending on how they see other people they feel more or less inclined to express intense sentiments. An 'actor' thus shares information with his or her audiences depending on the information that his or her audiences provide him or her with. Hochschild goes in depth with…… [Read More]

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Security Countermeasures at Events

Words: 734 Length: 2 Pages Document Type: Essay Paper #: 16951281

Security Countermeasures

For any event, effective countermeasures are an important part of enhancing safety. Those who take these factors into account, will ensure that everyone is protected and the chances of having any kind of incidents are decreased. To fully understand how these objectives are achieved requires focusing on public safety, transportation and issues for the celebrity. This will be accomplished by examining various agencies to be worked with, areas of responsibility and coordination. Together, these areas will improve the ability of stakeholders to deal with a number of challenges. (Fisher, 2000) (Walton, 2011)

With what agencies are you going to work?

The various agencies involve working with numerous levels of government. The most notable include: local, state and federal agencies. Each one of them can offer specific insights, that will deal with key problems and mitigate the probabilities of unfortunate incidents occurring. This is achieved by working with private…… [Read More]

References

Fischer, R. (2000). Loss Prevention. Oxford: Butterworth.

Walton, B. (2011). Special Event Security Planning. Longboat Key, FL: Government Training Inc.
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Smart Marketing Effects of Databases

Words: 2792 Length: 8 Pages Document Type: Essay Paper #: 67490231

Depending on the way a person looks at calculating advertisers is often how the advertising affects the consumer. Yet there are many tools which help the marketer create better algorithmic advertisements for the consumer; through using the tool of '"under development [. . .] [n]egative screen data bases" will help the niche marketer better understand marketing effectiveness through capturing an entire universe of prospects with marketing history attached, not only the responders to promotion"

(Johnson G. 1992, no page number).

PHILOSOPHY and ADVERTISING

If the advertiser and the consumer begin to have a mutually positive relationship, could the marketing still have negative consequences? "At the heart of any communication is the creative philosophy or approach and thus, philosophies play an important role in the agency-client relationship"

(est no page number). Databases and algorithmic marketing now has ties not only in politics, but also in philosophy: the question of the meaning…… [Read More]

Works Cited

Bradley, Samuel D., James R. Angelini and Sungkyoung Lee. 2007. "Psychophysiological and Memory

Effects of Negative Political Ads." Journal of Advertising 36, no. 4: 115-27. OmniFile Full Text

Select, WilsonWeb (accessed March 17, 2011).

Cashmore, E. 2006. Buying/Sales. Chapter 9 in Celebrity/Culture. Oxford: Routledge
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Britney Spears -- Pop Star

Words: 2936 Length: 8 Pages Document Type: Essay Paper #: 92390986

608). Hence, Spears is seen as transcending from teen pop star to "vamp." Some of her fans refer to her as "slore" (the combined words "slut" and "whore") because of her move from teen cuteness to adult soft core pornography.

Although it is possible, it doesn't seem likely that Spears suffers from schizophrenia. In his book, Dr. David Barlow lists the diagnostic criteria for schizophrenia, and while Spears has shown "grossly disorganized…" behavior, to our knowledge she does not have disorganized speech, delusions or hallucinations. There is nothing in the literature about Spears that indicates she has had autistic issues or psychotic lapses, but again, schizophrenia is a remote possibility (Barlow, et al., 2008).

hat interventions may be appropriate for Spears, given the widespread believe among those close to her and professionals that she has psychological problems?

Does Spears suffer from a bipolar condition? According to Medline Plus (part of…… [Read More]

Works Cited

American Congress of Obstetricians and Gynecologists. (2009). Postpartum Blues. Retrieved Dec. 16, 2009, from  http://www.acog.org .

Barlow, David H. (2008). Abnormal Psychology: An Integrative Approach. Florence, KY:

Cengage Learning.

Celizic, Mike. (2008). Spears Suffering from "Bipolar Disorder." MSNBC. Retrieved Dec. 16,
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Ethical Entity the Profiled Organization Is Youth

Words: 1071 Length: 4 Pages Document Type: Essay Paper #: 57634543

Etical Entity

Te profiled organization is Yout LifeLine America, ttp://www.youtlifelineamerica.com. Te organization is a not-for-profit 501 c3 tax-exempt status and domiciled in O'Fallon Missouri, United States. Yout LifeLine America (YLA) operates in multiple cities trougout America providing services targeted to te adolescent. Specifically, YLA coordinate efforts to influence yout via suc mediums as te arts, entertainment, sports and celebrities, to teac ways to be productive and encourage a mindset of sustained development.

YLA is a small business employing below ten employees. Te Founder & CEO is Roland Williams, Director of Development & Programs is Cedric Cobb, Katryn Vasconcellos is Event Guru, and Angela Castelli is Vice President of Operations. According to Angela Castelli, YLA as a very targeted approac to assisting te yout population.

"Tis organization as identified te gaps tat exist in our yout's culture today, educates and empowers tem to develop te skills tat allow tem to reac…… [Read More]

http://www.youthlifeline.org/events.php

Dismal Ethics. Economist; 1/8/2011, Vol. 398 Issue 8715, p76-76, 1p, 1 Color Photograph

Thomson, G.S. 2010, "Taxonomy of Business Ethics Theories," SSRN Working Paper Series,, pp. n/a.
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Ethics of Client Messaging as Is Made

Words: 541 Length: 2 Pages Document Type: Essay Paper #: 65294453

Ethics of Client Messaging

As is made clear in the document Online Patient-Clinician Messaging: Fundamentals of Ethical Practice, a publication of the National Ethics Committee of the Veterans Health Administration (2004), there are man broad and varied ethical considerations when it comes to using online communications to facilitate healthcare inquiries and provision. These concerns range from security and privacy issues, and the manner in which online communication could potentially lead to greater threats in these areas, to the quality of care and the relationship of the clinician and the patient that develops via such communications (VHA, 2004). Also of importance are the elements of technical expertise on the part of both clinicians and patients, which could affect utilization of these technologies, and the need to keep such programs voluntary and on par with non-electronic healthcare provision (VHA, 2004).

There are many steps that hospitals and other healthcare institutions can take…… [Read More]

References

CrazyTalk. (2012). Accessed 19 July 2012. http://www.reallusion.com/crazytalk/

Fox News. (2008). Over 120 UCLA Hospital Staff Saw Celebrity Health Records.

SlideShare. (2012). Accessed 19 July 2012.  http://www.slideshare.net/ 

VHA. (2004). Online Patient-Clinician Messaging: Fundamentals of Ethical Practice.
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Media the Issue Itself and

Words: 1129 Length: 4 Pages Document Type: Essay Paper #: 71005822

One reporter for the New York Daily News rants, "Come on, let's be serious…if anything is clear, it is that the trip of the famous couple to Havana has exposed the travel ban as what it is: a senseless, anachronistic and anti-democratic policy, contrary to U.S. interests and values," (uiz, 2013).

What was done to resolve the controversy?

There has yet to be a clear resolution to the controversy, but the expression of symbolic free speech on the part of Beyonce and Jay-Z has deepened the discourse about the purpose and effectiveness of the Cuba embargo. The celebrity visit has caused new dialogue about Cuban-American relations and the meaning behind the ongoing travel ban Many Americans do not give much thought to the travel ban; but Cuban-Americans take the ban personally. Now that the Cold War is over, it does not seem to make much sense to have an embargo.…… [Read More]

References

Boesveld, S. (2013). Beyonce and Jay-Z's Cuba jaunt sparks uproar as U.S. politicians accuse Obama of breaking tourism embargo. National Post. April 9, 2013. Retrieved online: http://news.nationalpost.com/2013/04/09/beyonce-and-jay-zs-cuba-jaunt-sparks-uproar-as-u-s-politicians-accuse-obama-of-breaking-tourism-embargo/

Brown, H. (2013). How the GOP response to Beyonce's Cuba trip highlights broken policy. Think Progress. April 9, 2013. Retrieved online:  http://thinkprogress.org/security/2013/04/09/1838661/rubio-beyonce-cuba/?mobile=nc 

Hudson, D.L. (n.d.). Posts tagged 'nonverbal expression.' Inside the First Amendment. Retrieved online:  http://www.firstamendmentcenter.org/tag/nonverbal-expression 

Peralta, E. (2013). Treasury: Jay-Z and Beyonce Traveled to Cuba on U.S.-Approved Trip. NPR: The Two-Way. Retrieved online: http://www.npr.org/blogs/thetwo-way/2013/04/09/176732458/treasury-jay-z-and-beyonce-travelled-to-cuba-on-u-s-approved-trip
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Hemingway the Snows of Kilimanjaro

Words: 1780 Length: 6 Pages Document Type: Essay Paper #: 15878269

Kilimanjaro

For many critics, no other short story by Ernest Hemingway is as overtly autobiographical as the Snows of Kilimanjaro. Richard Hovey goes as far to say that the story "must have been (Hemingway's) effort to purge himself of long-accumulated guilts" (83).

This paper examines how the parallels between the story's protagonist Harry and Hemingway reveal a theme of the conflict between financial comfort and the artistic calling. It shows how Hemingway depicts a writer, literally rotting from within, as he reflects on his own moral corruption and the loss of his artistic integrity.

As the story begins, the reader quickly learns that the protagonist, a writer named Harry, is dying. A scratch sustained earlier has become infected and has poisoned his blood, causing a gangrenous infection. Harry knows that death was coming, but he could no longer muster any horror or fear. Instead, all he feels is "a great…… [Read More]

Works Cited

Atkins, John. "Dealing with the Fear of Fear." Readings on Ernest Hemingway. Katie DeKoster, ed. San Diego: Greenhaven Press, 1997.

DeKoster, Katie. "Ernest Hemingway: A Biography." Readings on Ernest Hemingway. Katie DeKoster, ed. San Diego: Greenhaven Press, 1997.

Fielder, Leslie. "Hemingway's Men and (the Absence of) Women." Readings on Ernest Hemingway. Katie DeKoster, ed. San Diego: Greenhaven Press, 1997.

Hemingway, Ernest. "The Snows of Kilimanjaro." The Complete Short Stories of Ernest Hemingway. New York: Charles Scribner's Sons, 1987.
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My Shopping Experience at an Indigo Bookstore

Words: 730 Length: 2 Pages Document Type: Essay Paper #: 91378923



The lighting in the store is very classy, and the walls are wood paneling which gives the store a nice homey feel. The bookshelves on the main floor are categorized of course: there are well-marked categories including: History, Biographies, Business & Money, Politics and Current Events, Art, Architecture & Photography, and many more. The smell in this bookstore is of coffee, which can be found upstairs (a wide staircase making it easy for two people abreast to walk up or down). The coffee shop also includes pre-made sandwiches, pastries, bagels, soups and small green salads (again, pre-made). The young women serving coffee are friendly, helpful, and they bring the coffee to your table; there are eight tables each with four chairs; these are comfortable chairs with built-in cushions on the seat and the seat-back. There are also several booths for more privacy. The windows on the second floor look out…… [Read More]

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Jennifer Saunders AB Fab

Words: 3815 Length: 13 Pages Document Type: Essay Paper #: 95308377

She notes that "the laughter from the women in the group led to a pretty obvious bleeding of mascara" (2006). During this uproar, a male voice from the audience piped up and said he didn't find any of it funny. A few more men murmured sounds of agreement. The man said these women were nothing more than a couple of drunks. He ended with the comment, "I don't get the joke" (2006). Umberto Eco has a theory on comedy and cathartic pleasure, "the rule has to be completely understood and, according to Eco, 'inviolable'" (2006).

For women to be able to express themselves freely without worrying if men get the joke or not is important and about time. Sex has always been a part of a discursive notion of 'fun', one with rigidly drawn boundaries which position readers in specific ways. "Men were in on the joke; women could play…… [Read More]

References:

Arthurs, Jane. (1999). Women's bodies (Sexual politics). Continuum International

Publishing.

Berman, Garry. (1999). Best of the Britcoms: From Faulty Towers to Absolutely

Fabulous. Taylor Trade Publishing.
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Self-Confidence Theory Adler Influence According

Words: 1954 Length: 4 Pages Document Type: Essay Paper #: 27742129

Within months after Winfrey took over, the show went from last place in the ratings to overtaking Donahue as the highest rated talk show in Chicago. It was renamed the Oprah Winfrey Show. And the rest is history.

Considering her past, childhood and experiences and positive outlook in life, she didn't let anything deter her from reaching her goal and becoming successful. In fact, she uses them to inspire and reach out to others.

Conclusion

Self-confidence is an attitude which allows individuals to have positive yet realistic views of themselves and their situations. Self-confident people trust their own abilities, have a general sense of control in their lives, and believe that, within reason, they will be able to do what they wish, plan, and expect.

Surprisingly, lack of self-confidence is not necessarily related to lack of ability. Instead it is often the result of focusing too much on the unrealistic…… [Read More]

Bibliography

Self-Confidence. Retrieved April 27, 2007 from http://www.couns.uiuc.edu/New_Site/defaultwinter.html

Dr. C. George Boeree. (2006). B.F. Skinner, Personality Theories. Retrieved May 5, 2007 from  http://webspace.ship.edu/cgboer/skinner.html 

Oprah Winfrey. (2007). Retrieved May 5, 2007 from http://en.wikipedia.org/wiki/Oprah_Winfrey

Alfred Adler, Core of Personality. Retrieved April 26, 2007 from http://psych.eiu.edu/spencer/Adler.html
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Personal Thoughts Dear Sirs Attached

Words: 764 Length: 3 Pages Document Type: Essay Paper #: 37824746

Positions such as Administrative Assistant and Front Office Manager for Celebrity Cruises and Royal Caribbean International consequently strengthened my job qualifications and established me as an effective communicator.

My main goal as a Front Office Manager and Customer Representative was to establish credibility. Due to my people-orientation skills I was able to effectively measure - with maturity - those circumstances surrounding my communications, including situational and cultural context. Through hard effort, patience, and serious consideration of the multi-national environment in which I was required to operate and engage, I consequently adopted an individual style of communicating.

My daily tasks included messages conveyed through channels; verbal face-to-face meetings, telephone, written letters, e-mails, memos, and reports were but a few of the communication opportunities encountered.

Clearly recognizing the actions or reactions influenced by my message, I worked to ensure that my communication was always unambiguous and clear. Keeping in mind that people…… [Read More]

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Business Jay Mcinerney Is a Writer Who

Words: 897 Length: 3 Pages Document Type: Essay Paper #: 29991734

Business

Jay McInerney is a writer who has had to deal with the pros and cons of being a renowned figure. Anyone who has achieved some sort of recognition, whether it be for positive reasons such as being an excellent writer, or for notorious reasons such as being drunk and slovenly on a reality television program, will be in a position where the recognition is positive and negative. There is the good kind of attention such as talk shows or interviews where you're questioned on the aspects of your interests. There is also the negative attention associated with celebrity such as with Paparazzi. In his short story, "The Business," he brings the reader into his personal world of celebrity and also explores what it is like for people who are even more instantly recognizable than he is.

The first person narrator of this story informs the reader from the outset…… [Read More]

Works Cited:

McInerney, Jay. (2009). "The Business." How it Ended: New and Collected Stories. Vintage:

New York, NY. 335-350.
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Perceptions of the Youth Regarding Branded Sportswear

Words: 911 Length: 3 Pages Document Type: Essay Paper #: 35283398

perceptions of the youth regarding branded sportswear in a developed and developing country. Specifically, the countries to be investigated will include the United States and Kenya. To make such a comparative investigation, a significant amount of qualitative data will have to be collected and analyzed. According to Shank (p. 140), this is one of the most important components of study, since data tends to be the foundation of research findings. Hence the quality of the data will necessarily also dictate the quality of the findings and the usefulness of the study for interested parties in the future. Specifically, the study can have implications for marketing professionals within sportswear companies, as well as for those who used on a freelance basis by sportswear companies in either country. Further implications could be important for sportwear manufacturers and sellers who attempt to make an entry from either Keny or the United States to…… [Read More]

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Ancient Roman Civilization and the Gladiator Games

Words: 2517 Length: 8 Pages Document Type: Essay Paper #: 65998199

Introduction

In ancient Rome, the gladiator games were a popular form of entertainment—but they were also much more than this and served multiple purposes within the Roman civilization. The games were used both by Roman authorities and by the slaves of Rome (the gladiators) as a tool, wielded for a different aim respectively. The Roman religious and the politicians used the games as well for their own ends. While the combats that took place in the arenas dazzled audiences, the violence and spectacle was really but one aspect of the contests, and an examination of the underlying social, political, religious and economic subtexts of the gladiator games reveals much about the nature of ancient Roman society. This paper will identify the four main purposes of the gladiatorial games in ancient Rome—the expression of political influence, the expression of religion, a means of emphasizing the Empire’s power, and grounds for slaves…… [Read More]

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PR Campaign Boone Pickens Energy

Words: 2041 Length: 7 Pages Document Type: Essay Paper #: 93880742

There have not been specific funding promises from the candidates for specific aspects of the Pickens Plan, either.

The final verdict on the Pickens Plan campaign will not be known for months, if not years. The new president will not take office until January, and will require time to formulate a cohesive strategy. In terms of the action plan, the strategy to mobilize the grassroots in order to put pressure on the government has not succeeded thus far. The grassroots will give the new president his mandate, and the supporters of the Pickens Plan will ultimately take a back seat to that.

In terms of action, the most effective part of this public relations campaign has been the direct contact between Pickens and the candidates. This may or may not have occurred without the grassroots, but it is reasonable to expect that it would have occurred due to Mr. Pickens'…… [Read More]

Works Cited

Pickens, T. Boone. 2008. "Pickens Plan" PickensPlan.com. [online] Accessed October 28, 2008 at  http://www.pickensplan.com/about/ 

Lazarus, David. 2008. "T. Boone Pickens could gain from his energy plan, but so might we" Los Angeles Times [online] Accessed October 28, 2008 at http://www.latimes.com/business/la-fi-lazarus9-2008jul09,0,7890733.column

Rose, Charlie. 2008. "Pickens: My energy plan is the only plan" CBS News/60 Minutes. [online] Accessed October 28, 2008 at http://www.cbsnews.com/stories/2008/10/23/60minutes/main4541322.shtml?source=mostpop_story
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Elvis and Black Music the

Words: 4658 Length: 15 Pages Document Type: Essay Paper #: 86227731

Blues music however did not cross racial lines, with the majority of famous blues musicians still residing in New Orleans and various other well-known black music entertainment venues of the South.

Gospel music has been an African-American church tradition with influences from traditional African music and especially prevalent during the slavery era. Later (most likely because of those particular ignominious associations and all they implied, especially in the South) gospel music was strongly discouraged within mainstream society and actively suppressed.

Similarly, blues music represented a blending of black musical traditions with a centuries-long history originating from the earliest days of American slavery. Sammy Davis Jr. And Nat King Cole, were and remain today among the best-known of early black entertainers within the (then) up-and-coming rock 'n roll genre of the 1940's. Each had a heavy influence upon Elvis himself.

Obviously, though, the blending of Southern musical traditions was not started…… [Read More]

Works Cited

African-American Musical Tradition." (June 9, 1998). Retrieved January 9, 2007,

From: http://www.questia.com/html.

Bane, Michael. White Boy Singin' the Blues: The Black Roots of White Rock.

Harmondsworth, Eng: Penguin, 1982.
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Alcoholism as a Disease Throughout

Words: 1556 Length: 6 Pages Document Type: Essay Paper #: 15817776

The research results will demonstrate that alcoholism is a disease and support this notion with overwhelming evidence.

Conclusion

In short, alcoholism is a major problem for all countries across the world. Alcoholism destroys lives and tears many families apart. The purpose of this argumentative research paper is to demonstrate with supporting evidence that alcoholism is a disease and not a social stigma.

orks Cited

Foroud Tatiana, Howard J. Edenberg, and John C. Crabbe. "Genetic research: who is at risk for alcoholism?." Alcohol Research & Health 33.1/2 (2010): 64-75. Academic Search Complete. EBSCO. eb. 9 June 2011.

Organization, orld Health. "Society should focus on reducing the negative impacts of alcohol." Alcohol. Ed. Andrea C. Nakaya. Detroit: Greenhaven Press, 2008. Opposing Viewpoints. Gale Opposing Viewpoints In Context. eb. 10 June 2011.

"Survey:…… [Read More]

Works Cited

Foroud Tatiana, Howard J. Edenberg, and John C. Crabbe. "Genetic research: who is at risk for alcoholism?." Alcohol Research & Health 33.1/2 (2010): 64-75. Academic Search Complete. EBSCO. Web. 9 June 2011.

Organization, World Health. "Society should focus on reducing the negative impacts of alcohol." Alcohol. Ed. Andrea C. Nakaya. Detroit: Greenhaven Press, 2008. Opposing Viewpoints. Gale Opposing Viewpoints In Context. Web. 10 June 2011.

"Survey: people still unsure whether alcoholism is disease or moral weakness." Alcoholism & Drug Abuse Weekly 17.40 (2005): 1-5. Health Source: Nursing/Academic Edition. EBSCO. Web. 9 June 2011.
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Does Health Food Prevent Obesity

Words: 683 Length: 2 Pages Document Type: Essay Paper #: 30759101

Healthy Food Prevent Obesity?

Now more than ever obesity has become an immense issue in the United States. What used to be a growing concern has now become a topic of constant discussion and debate. It has received great media attention, with as far as getting celebrities and athletes to sponsor healthier food and more exercise. The President and First Lady of the United States have even made it a personal concern of theirs to get America healthier. Children are at an all time high for getting Diabetes from the unhealthy food that they are eating and that are being marketed to them. Adults are getting high cholesterol levels, Diabetes, and high blood pressure, from all the unhealthy fat and high amounts of salt and sugar in the foods that they are eating. In today's society, being healthy has become not only a way of living, but also a trend.…… [Read More]

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2004 the X Tile and

Words: 519 Length: 2 Pages Document Type: Essay Paper #: 33004659

The catered champagne supper was designed to communicate the new luxury image of the company and create connections between the various businesspersons who will use our products in their work. We believe that our new branding efforts have already paid off, as we have seen an increase in purchases from customers from the Hollywood area who seek to bring our striking designs into their homes.

Reinvention is the key to succeeding in the design and home improvements field, and our personal connections, our willingness to seek out the new, and to re-imagine the old in a new way will be the keys to the company's success. Bringing in younger customers will be a core component of the social marketing campaign we are about to launch on Facebook and Twitter.

I am proud of the accomplishments of my father. However, I believe that my degree in business and consumer marketing can…… [Read More]