The Stresses of Being a Celebrity
Many people are envious of the celebrity lifestyle. Money, travel, glamour and excitement are very desirable and these are just some of the perks that celebrities enjoy. However, there are downsides to being a celebrity. One of them is stress. Some stress is one's life is a good thing, since it motivates us to do the things we need to do. A healthy amount of stress drives us to succeed. "Psychological pressure can make you more attentive, improving your memory and ability to learn" (Schmidt, and Schwabe 22-29). As the Electronic Ardell ellness Report stated: "Stress is inherent in nearly everything we encounter." But too much stress can have the opposite effect. Celebrities are just like everyone else when it comes to stress. They can suffer mentally, emotionally and physically. To the office worker who was laid off a year…… [Read More]
Celebrities Tend to Make Bad ole Models:
Experience has shown that even people who achieve significant goals through their own hard work and the use of legitimate intellectual talents and business skills may still be flawed as people, sometimes quite significantly. Successful entrepreneurs, real estate moguls, political figures and wealthy investors sometimes exercise very poor judgment in their personal lives. A sitting two-term U.S. president embarrassed himself, his family, his office, and his nation by asking a White House intern to perform sexual acts with a cigar in the Oval Office and then perjured himself by lying about it defiantly.
Blind emulation, even of people who are capable of legitimate achievements, in spite of their shortcomings as human beings is one thing. It could be argued that despite his personal indiscretions, Bill Clinton still deserves attention as a public speaker by virtue of his positive human qualities and the knowledge…… [Read More]
Companies today spend millions of dollars on celebrity endorsements, reflecting the fact that celebrity dominates our culture. However, doing so presents not only rewards, but also a variety of risks. This paper explores the use of a sports star such as Real Mardrid's David eckham and pop star Robbie Williams to illustrate why this is true.
According to an article in strategic marketing, the major benefits of using celebrities for marketing are:
Establishes Credibility: Approval of a brand by a star fosters a sense of trust for that brand among the target audience.
Attracts Attention: Celebrities ensure attention of the target group by breaking the clutter of advertisements and making the ad and the brand more noticeable.
Associative enefit: A celebrity's preference for a brand gives out a persuasive message - because the celebrity is benefiting from the brand, the consumer will also benefit.
Psychographic Connect: Stars are…… [Read More]
hat is curious about the fans is that they continuously want to be like their idols regardless of the level of decadence which the respective celebrities find themselves in. Reality shows like Big Brother, Cheaters, and others, have become particularly famous especially for the people from the lower classes. Celebrities today often become the main subject of any conversation and people relate to them as if they practically know them personally. (Norton)
Andy arhole, the 20th century artist, had claimed that in the future all the people would be famous for approximately 15 minutes of their lives. For what is worth, the statement has a little bit of truth in it, if we look deeper into the concept of celebrity-status. (Terry Griemley)
Griemley, T. (2008, April 29).Culture: Celebrating and Capturing the Modern Phenomenon of Fame; Visual Arts Terry Grimley Reviews an Exhibition on the Theme of Celebrity. The…… [Read More]
Celebrity faces are an ever-present reality today. American television programs, supermarket check-out lines, newsstands, cubicle desks, and middle school book bags are full of them: the bright, shiny faces that show the American people how to dress, eat, not eat, dine, dance, walk; the latest gossip about who is kissing who, who has broken up, and who is the Next Hot Thing. Holly wood has become America's living, breathing soap-opera, and instead of being tucked away in the afternoon hours between the midday and evening news, they have become the news. Journalists bow to them, filling their court rooms with microphones, cameras, and live updates whenever they do something wrong, and camp outside whatever happy event is celebrated when they do something right. Celebrity culture has become so mass-produced in the American media that it has overpowered news-based coverage. This market saturation is capable because of how we communicate, and…… [Read More]
Eminem: Making of a Celebrity
Popular music has become an essential part of the American (and increasingly global) youth culture especially since the 1960s and the era of Elvis Presley and the Beatles. The music has branched off into different forms and genres since then and has become an important part of what is generally termed "pop culture." Initially, an American trend created through the interaction of the community, artists and the music industry it has gradually taken on a global shape and grown to become a major money making enterprise. Commercialization of music has made it necessary for the industry to create stars and celebrities. This need has given rise to the phenomenon of the "manufactured celebrity." Apart from the commercial factor, there is also an urge in the contemporary society to have such 'stars' that can be followed, and worshipped. This urge is more pronounced in the adolescent…… [Read More]
Personal Branding and Celebrity Branding
Branding is the use of a distinct design, symbol, term or name as an identity to set a product apart from the rest. An individual's personal brand represents what they stand for, and what others seek them out for because of their actions, abilities and values. Personal branding, therefore, involves influencing the perceptions that others hold about you, whereas positive personal branding involves creating opportunities out of such perceptions. Product branding, on the other hand, is about giving identity to a product, rather than to an individual's values and abilities. Moreover, unlike product branding, whose goal is to make a product famous within the target market, personal branding seeks to wield influence in one's profession because influence not only creates wealth, but also changes minds. A third significant difference between the two is that a product brand has to be created and it is therefore…… [Read More]
That would be nice to think about, anyway, because the alternative, a future filled with vapid, self-centered, and spoiled "princesses" is difficult to comprehend or hope for.
If there is one aspect of American culture that is difficult to comprehend, it is America's fascination with celebrity. The little girls who are growing up wanting to be princesses are seeing that lifestyle right before their eyes in the celebrities who fill the pages of magazines and the Internet - people like Paris Hilton and Ivanka Trump, who are famous simply because they are young, beautiful, and most important, wealthy. America is obsessed with Hollywood stars, too, and their lives are open books to the public who eat up paparazzi photos like so much Christmas candy. The history of celebrity culture may not be quite as lengthy as some of these other cultural phenomena, but it is also an aspect…… [Read More]
Hero orshipping Celebrity Idols
Britney Spears personifies today's pop culture. Michael Jackson remained the pop icon for the last two decades. Paris Hilton is finally making her mark as the new, radical 'snobbishly rich' personality in Hollywood. Bands of all kinds abound in the music scene. President Bush was both celebrated and maligned in "Fahrenheit 9/11."
These are just few of the personalities who have captured the interest of the public, and developed to become the "idols" of today's society in America. Gone were the years when people excelled in what they do and were recognized for their talent or charisma to the people in their chosen field. hat prevails today is a diffusion of the lines determining the boundary between show business and politics. Sometimes, this boundary includes a penetration of private life, too.
This "personal relations" with showbiz and political personalities was further established with the centrality of…… [Read More]
As for the implications of such celebrity-icon statuses, these can only be related to reactions and feelings of admiration, interest and even worship. The one consequence to be taken most seriously is the active influence that role models like Angelina Jolie have on the personalities of young fans, on teenagers who see in Jolie an example to be followed. This is the point where responsibility and awareness have to kick in and force Hollywood stars (and not only them) such as Angelina Jolie, to behave in public as if all eyes were on them; because, (un)fortunately, in reality all eyes are on them, putting their lives and their actions under magnifying glass.
To the questions concerning what makes a person famous and how does a celebrity become a celebrity, the answer implied fascination, originality, self-confidence, intelligent self-management and a little bit of luck, to be in the right place, at…… [Read More]
money or achieve some sort of celebrity or fame, and then there are people who work because they want to make a difference in the world. Teachers and educators make very little money, particularly in comparison to other fields where people work fewer hours for larger sums. A teacher works not just within the confines of his or her classroom, but also when they are on their so-called personal time. Real teachers are always considering how they can modify their lessons to reach their students. They are always learning so that they can inform others. To be able to teach someone something is the greatest ambition a person can aspire to and this is what I hope to do with my life. The Global Studies program would give me the necessary tools to better understand the larger world beyond this country's borders and how best to serve my fellow man.…… [Read More]
Commodity brands need to develop some values quickly unless they just want to be price-driven. Commodities are in danger of becoming the acmes of the 21st century. The commodity-to-human brand continuum reflects the extent to which people ascribe the values they're seeking in apparel to 50 fashion brands. Commodities are at the low end of the scale and human brands are at the high end.
Hunt (2001) reiterates that celebrities can be very effective in the endorsement of products; however, they can also be dangerous. The advantages of using a celebrity are that they can increase attention to and how memorable the ad and product, enhance credibility of the message, and imbue a product with positive image characteristics. The disadvantage, or danger, is that if a celebrity has a negative image, it can be passed on to the product being endorsed. As shown in this study, bed sheets are perceived…… [Read More]
Celebrity Cruises Inc. falls under the competitive premium or cruising industry. The company faces the task of surviving within the competitive market while executing effective and efficient differentiation process. The aim of the strategy of the organization is to stand out in the perspective of the consumers hence improving on chances to combat competition. The report seeks to evaluate the situation of Celebrity Cruises within the industry and offer effective recommendations to solve the problem at hand.
Celebrity Cruises, Inc. came into play after the initiative by the Chandaris Group in Greece. The company hit the market in 1989. At the initial stage, the company oversaw adoption of 47,000-ton vessels. The lower-berth capacity of the vessels was approximately 1,400 visitors. The destinations of the cruises at the initial stage were Alaska, Bermuda, and Caribbean. In order to improve the size of operations, the company saw the need to…… [Read More]
Culture and Advertising
The traditional meaning of culture refers to the way of life for a society or community. Culture comprises of beliefs, value, laws, ideas, and knowledge governing the living condition of individuals within the context of the society. In the contemporary world, this meaning of culture is losing its course. This is because of emergence of numerous components of culture in the modern world. These components include corporate culture, culture of journalism, and culture of poverty to mention a few. This trend shifts the definition of culture to describe the emotional context or setting and organizational character in relation to the word bearing the term culture. For instance, corporate culture describes the atmosphere or activities within the context of the corporate world. The way things happen within the context determines the meaning of culture. Advertisement involves the promotion of products or services with the aim of increasing consumer…… [Read More]
Given that Puma's new Bolt-endorsed line of running shoes doesn't really contain any groundbreaking innovations, either, it seems like simply more of the same rather than anything fresh and exciting.
Puma is reaching out to a different market than Nike, it is understood, and Usain Bolt simply does not have the same celebrity status or marketing clout as Michael Jordan. The relationship itself, however, just seems lackluster compared to the long-running Air-Jordan campaign and to other efforts made by other companies in the securing of endorsements and engaging in product-specific celebrity alignments. A rather basic looking running shoe blandly supported by a world-class runner -- the balance isn't there, and neither is they hype. There is more excitement brewed by the new comfort-oriented shoes being released by Asics than there is when it comes to Bolt's purported choice in footwear.
Other celebrity associations with footwear have been more successful, likely…… [Read More]
Scale to Measure Celebrity Endorsers
In this study by Ohanian, a scale used in measuring celebrity endorsers' expertise, trustworthiness as well as attractiveness is developed. Psychometric scale development protocols are followed for testing the data reliability and validity as well. In addition, this study uses two exploratory and confirmatory samples to initiate a 15-item scale measuring the celebrity endorsers' characteristics. This article complies fully with Churchill's recommendations in several fronts as outlined below.
Several sources are researched on to identify words, phrases, and adjectives to use for this research's questionnaire; this results in the development of several adjectives describing personality traits. During the construction of the scale, 182 adjectives are identified of which some were eliminated to about 139 adjectives. Additionally, the 139 descriptors were further trimmed by a group of 38 college students; the researcher believed the words were unfamiliar with respondents, to 104.
For the identification of celebrities…… [Read More]
Introduction & on Johnson
At this point it is hard to judge if JC Penney is a well-run company because it just got a new CEO but in recent years it definitely has not been well-run. The recently-fired CEO on Johnson made a few strategic moves to transition the company's store to the modern era (Heller, 2013). Among the moves made were to upgrade the clothing lines, eliminating the deep discounting and reducing the workforce, as well as technology upgrades (Ibid). The problem was that these moves alienated staff and customers, without bringing in any new ones. JC Penney went from $17.2 billion in income in the 2012 fiscal year to $12.95 in the 2013 fiscal year and it lost money both years (MSN Moneycentral, 2013). The decline in net income for 2013 was actually not as great as the decline in revenue would imply, indicating that must…… [Read More]
The documentary The Beauty Exchange displays the life of typical Czech women in the 21st century struggling with the image of beauty. Every person is shaped by the world around them and the basis for what a woman should look like has been instilled in society through magazines, TV, movies, advertisements, celebrities. The challenges that women are constantly facing are perfect skin, gorgeous hair, flawless make-up, good figure, fashionable style and these things have grown to be such an important part of today's society.
One would think that it was women who determined fashion trends, since they are the ones who spend so much money and effort looking good when each one comes out. Yet, this current documentary shows that is not exactly the truth. In fact, women do not play as large of a part as one may think in the process of creating and popularizing fashion…… [Read More]
Media in the Courtroom
High profile court cases, especially murder trials and celebrity cases are more likely to attract the national media than ordinary cases that usually of no interest beyond the local level. These are also the kinds of cases when the issue of TV cameras in the courtroom is most significant, and when judges have to give serious thought to handing down gag orders that block all public discussion of the case for the duration of the trial. In this era of Internet, Facebook, 24-hour cable news and YouTube, any events or statements in the court can easily become 'viral' and be seen instantly by millions of people around the world. For most of the 20th Century, recording devices and movie and TV cameras were not allowed in the courts, but only reports from the print media and drawings by sketch artists. This technology existed for many decades…… [Read More]
media is an extremely powerful tool which can be used to change people's opinions regarding issues. However the effectiveness of media generally depends on how people use it. The two stories given to the news director are on completely diverse subjects. oth of the stories hold relevance to the society. The one about the celebrity death holds people's interest while enlightening the public about the park story is crucial to creating awareness in people's minds. In today's world, media ratings have become the most important part to media producers (Croteau & Honyes, 2001). Channels don't show news items for public welfare rather they concentrate on stories that make higher profits for them (Daily Source Org, 2005-2012). Keeping in mind the current media landscape, the news director should choose to air the park story as the lead story.
The role of media in the contemporary society has been restricted to the…… [Read More]
) (Cornog, 2005)."
Newspapers have reflected the change in many ways including more celebrity coverage. hen asked why they respond with "The readers want it."
The editors in Louisville devoted one of their sessions to the subject, "Celebrity Coverage -- here's the Line... And Have e Crossed it?" But in addressing that topic much time was spent discussing how to use celebrity" coverage to attract readers. Lorrie Lynch, who covers celebrities for USA eekend, urged the editors to capitalize upon celebrity" coverage to attract new readers. And the gossip columnist for the Minneapolis Star Tribune known simply as C.J., offered advice on how to cover celebrities if you don't have the good fortune to be in New York or Los Angeles (Cornog, 2005)."
Covering celebrities was only one suggestion to lure new readers. In addition, there were suggestions about reporting on things that interest young readers including investigative reporting, health…… [Read More]
Marketing success is almost always found in celebrity endorsements. We can take a look at Pepsi ads which have featured Madonna, Michael Jackson, Brittany Spears, and even Mike Tyson. Pepsi is known around the world, just as the celebrities whom are featured on the Pepsi commercials. In other words, in using the notoriety of celebrities, a corporation may be able to increase its market share into the pockets of consumers who are more familiar with the celebrity than the product. The celebrity thus is a bridge between the consumer and the product. But what happens when those celebrities are notorious for other things as well as their entertainment or sport talent? And why do the corporations continue to utilize these celebrities if these celebrities have been known to engage in improprieties or dubious activities?
Corporations have a business model that has multiple branches leading from three or four…… [Read More]
The aspect of Steve and arry's marketing strategy that emphasizes comparable quality for lower prices than its competitors appeals very directly to all parents who pay for their children's clothing. Whereas teens and young adults respond most positively to any association between products and popular celebrities and sports figures endorsing them, their parents are practically oblivious to those connections, except perhaps to the extent they realize that products associated with celebrity endorsements are likely to cost more than they perceive them to be worth (elch & elch 1998).
Ordinarily, parents are accustomed to arguments, especially with teenagers, over their preference for name-brand apparel despite the similarity in quality. Long-standing authoritative marketing research into consumer buying trends (Ogilvy 1983) suggests that teenagers (and many young adults) are much more status conscious than mature adults.
According to general principles of social and developmental psychology, this is partly because of the heightened importance…… [Read More]
America's Obsession ith Notoriety: Superficial And Futile
In America, fame and celebrity have become ends to and of themselves, often at great cost to those who seek fame. Elizabeth Searle's "Celebrities in Disgrace" and the 1999 movie Ed TV help to demonstrate the high costs of fame and celebrity. Ultimately, America's obsession with notoriety reveals the superficiality and spiritual and moral bankruptcy of a nation that seemingly values fame more than accomplishment.
In the past decades in modern America, even as little as ten years ago, fame seemed to mostly be a byproduct of certain occupations and situations. Fame often used to be a simple byproduct of doing something else, and people were most often thrust into fame as a consequence of other actions. Notoriety was limited largely to actors or actresses, persons who had committed a horrible crime, or political or sports figures.
In recent years, America has seen…… [Read More]
Amusing Ourselves to Death
Media has a very powerful impact on people, which is the reason its advantages and disadvantages are discussed so very often. With every new technology entering our world, we start wondering just how this would later impact our society, culture, consumer market etc. This is because every medium brings along a message and while we believe that message is more important, some social critics maintain it is the medium, which was more powerful than the message itself. Neil Postman admittedly based his book, Amusing ourselves to Death" on the aphorism. 'Medium is the message' which was coined by media expert Marshall McLuhan in 1959. In his book Medium is the Message (1967), he wrote, "The medium is the message because it is the medium that shapes and controls the scale and form of human association and action. The content and uses of such media are as…… [Read More]
Protective Service Operations
Comparison and Contrast of the considerations and special problems the protective service agent
Providing security or protection to VIPs is still in its initial phase and has been occupied by groups and agencies, which differ in quality as well as dependability. The security provided to VIPs such as, politicians and diplomats are handled and governed by trained and skillful personnel having a uniform code of ethics and operations. While, these groups are well outfitted to do their job efficiently, they are quite dissimilar compared to those who offer security to the business executives and celebrities. As these later agencies are usually owned and governed by the ex-army-men or ex-police recruits. Whereupon, these agencies look on this area of business as a great opportunity to mature and grow as it has been their core career skills. But what these agencies lack are high technology equipments and skilled employees…… [Read More]
It is impossible to read any newspaper's entertainment section this week and not read something about Lindsay Lohan. Lindsay Lohan encapsulates Marshall's concept of celebrity as requiring a "relatively stable media system," (634). Moreover, the news items related to Lindsay Lohan show how celebrities do fit the characteristics of being "out of control" with many "scandals" and lots of "gossip" (Marshall 634). Celebrity culture feeds the media, and the media feeds celebrity culture. As Marshall puts it, the relationship is "symbiotic," (634). One needs only to remember the way the paparazzi were responsible for the death of Lady Diana to understand how the relationship between the media and celebrity culture is an unhealthy one. Moreover, the reader, even without being familiar at all with Lindsay Lohan, celebrates her staunch individuality by identifying with her, and transforming the self via a vicarious look into the future because the article is…… [Read More]
Television Advertising on 20-Something Females
Effectiveness of Television Advertising
Television is a traditional, yet the largest communication medium used by business corporations to promote their products and services to their potential customers. Advertisements done on television reach large target audience in both urban and rural areas. Every television advertisement has a specific target audience which constitutes the most potential customers for the company. The response rate and reaction of audience to television advertising is much greater than all other traditional and contemporary marketing mediums. Companies use targeted advertising on this medium to achieve better results of their marketing efforts.
This paper aims to evaluate the effectiveness of television advertising to young female consumers with age group of 18-25. It is widely believed that television advertising largely influences the behavior of young females which then becomes their attitude. Young females with age group of 18 to 25 are highly active viewers…… [Read More]
17). He is disgusted that news executives that direct what should be covered are less interested in "what's happening in Afghanistan" but more interested in "Michael Jackson and Laci Peterson" (Fenton, p. 20).
hat are the excuses TV executives, editors and producers give for focusing on scandal, sexual trysts, and embarrassing situations for celebrities? Fenton claims that those "gatekeepers of the news" will tell anyone listening that "the average [viewer] simply cannot absorb that much hard news, especially about events abroad" (p. 20). The CBS veteran insists that the media power brokers believe that "Americans are too broadly under-informed to digest nuggets of information that seem to contradict what they know of the world" (p. 20). That would seem to be a very condescending, elitist attitude on the part of the TV industry in particular.
Fenton (p. 22) asserts that because of the very real threats of terrorism on the…… [Read More]
With such an influential opinion leader as the character of Samantha obsessing about the bag, and outright lying about it being for Lucy Liu to be able to possess one for herself (Givhan, 2004), a mass audience of aspiring fashionistas was convinced, or persuaded, that a Birkin bag was a "must have" for them. However, once these late majority women learned of the high price tag of the bag, and the years-long waiting list, they would have made the decision to purchase a less-expensive knock-off. The implementation would occur when they wore the knock-off Birkin in public. Dissonance may have occurred at the confirmation stage if the knock-off did not meet the expectations of the purchaser (ogers 1995, p. 181), or if a friend or peer spotted the bag as a "fake."
Indeed, it is in Hermes best interest, in order to protect the exclusive image of the brand, that…… [Read More]
Harley Davidson has traditionally targeted middle-aged white men. This target arises out of a couple of factors. The first is that most users do not rely on their Harley Davidson as their primary means of transport, so the purchase is discretionary. This skews the target demographic older because younger demographics do not have thousands of discretionary dollars to spend. The bikes are also priced at a premium, which further pushes them into an older target market. The image of freedom that the company projects is also symbolic -- Harley wants customers to reconnect with their youth now that their children have left the home, and to reconnect with the spirit of freedom in their lives.
The company has utilized both the cost element and the freedom element in its positioning strategy, but the product itself also reflects the positioning. Harley makes heavyweight and superheavyweight bikes, which inherently carry a…… [Read More]
Film Begets Film And Real Begets Fake: Woody Allen's Zelig
Woody Allen's Zelig represents many classic potentialities and limitations of the mockumentary. Predating the "mockumentary" designation by a full year, Zelig helped pioneer the mockumentary's use of clever parody to entertain, expose the fallibility of "historical" archival footage, prick the conscience and soothe. Simultaneously, Zelig suffered and suffers from the limitations of the mockumentary, as parasite and slave to the documentary, inherent filmed format and key components imitated to the point of triteness. espite Zelig's relatively early techniques and presentation, it remains squarely within the mockumentary mode.
Body: Film Begets Film and Real Begets Fake: Woody Allen's Zelig
The term "mockumentary" is a synthetic word stemming from a comment in 1984's This is Spinal Tap. In that film, documentarian Marty iBergi referred to his work as a "rockumentary, if you will" (oherty 24). In a small leap from that term,…… [Read More]
Paltrow and the Public Eye: As Portrayed by Us Magazine
One public figure who has prominently been focused on with more fervor of recent times has been Gwyneth Paltrow. This is in part because she is a beautiful celebrity and famous actress, and also in part because of a rumor that recently went around that Vanity Fair was planning a "take down" article on her. One online magazine which appears to feature her very heavily and on a regular basis is U.S. Magazine. This magazine will publish something about Ms. Paltrow every few days and appears to play both sides of the coin when it comes to how they portray her. When the magazine wants to portray her favorably, they do so. When they want to portray her unfavorably, they do so as well. They're extremely mercurial when it comes to how she is presented to the rest of the…… [Read More]
Unguarded: Chris Herren
It appears that Chris Herren's addiction, which is well documented in the ESPN documentary Unguarded: Chris Herren, partly stems from his life in Fall River. To better deconstruct this idea, it is necessary to culturally evaluate this particular suburb of Boston in Massachusetts to understand what aspects of this suburb affected Chris and his addiction. This particular suburb is like many others across the country in the fact that it is affluent. Moreover, Chris was well-known throughout this area and throughout other towns because of his prowess at basketball. In fact the documentary indicates that Chris was a third generation basketball star in this town. Along with the affluence of the area and the acclaim that Chris and his family had as athletes come a certain lifestyle which is frequently associated with success. Success in this particular suburb was not entirely related to the basketball court, but…… [Read More]
aid Mr. Harris: "We are always looking at new ways to reach our customers through innovative digital platforms." Mobile works well since "There is rapid growth in mobile devices supporting more and more of the everyday tasks that people want to perform."
Another highly successful mobile application has been that of American Express' Android version of its free mobile app, which has had more than 1 million views since 2011. The mobile apps are free as are the apps that AE has implemented via social media (ibid.)
The American Express (AE) Credit Card Company markets itself in various ways. avvy with its promotional and publicity performance, it has put together a variety of tools -- some of them innovative -- that it uses for its own promotional ends. These include extensive featuring of celebrities, innovative media campaigns, cause activity promotional ends, innovative use of social media, as well as…… [Read More]
A good example of some of the different texts that were utilized to insight anger and violence can be seen with one that was sent to number Anglo Saxons in the commonwealth. Where, it would encourage all youth in Western Australia to show up at Cronuella each, in an effort to protect the beach and women. This is significant, because it shows how the use of heated SMS messages could help to enrage both groups. As this form of written communication would increase the overall amounts of rage that the two side were feeling towards each other.
Visual languages were used to help increase the overall negative opinions that many Australians would feel towards the Arabs. Where, the women and men would dress differently in public (with many women covering themselves). This is problematic, because it would cause a number of groups in society to view Arabs as untrustworthy, based…… [Read More]
In conjunction with these car ads, car insurance companies took advantage of this by advertising their services as well. Car insurance companies that I noticed advertising through billboards were Safeco, Progressive, and All State. Progressive provided a catchy and positive note to its ad by having the slogan, "Happy drivers make good drivers." From what I can recall in the All State ad, it mentioned something about safe driving, again with a catchy phrase: "Safe driving bonus for not driving like a paparazzi." These car insurance ads, particularly for Progressive and All State, tackle issues relevant to motorists, their target market: both chose to discuss driving behavior, using different ad 'treatments.' Progressive addressed reckless/irresponsible driving by focusing on the ideal driving behavior and its positive outcome, that is, drivers must have a happy temperament in order to be a good driver. All State, meanwhile, chose to go the opposite route…… [Read More]
The "self-portraits" might perhaps be viewed in terms of the artist's own past illnesses: At 37, Taylor-Woods, having already survived both colon cancer and breast cancer, likely understands, on personal level, the state of "suspense" between sickness and health, life and death. he may, then, have been "bound" to breast cancer (the invisible ropes may symbolize the disease), cured of it, and her body "released to freedom." In my opinion, however, an artistic weakness of these pictures is that their esthetics and size make them look less like serious art than fashion advertisements for bras and panties! For me, "elf-Portrait uspended" is the least effective of the three exhibition subjects. The tension in the subject's body also appears to be that of someone hanging from ropes (which she in fact was); the tautness of her body kept me from "suspending my disbelief" (so to speak) that she was hanging in…… [Read More]
For any event, effective countermeasures are an important part of enhancing safety. Those who take these factors into account, will ensure that everyone is protected and the chances of having any kind of incidents are decreased. To fully understand how these objectives are achieved requires focusing on public safety, transportation and issues for the celebrity. This will be accomplished by examining various agencies to be worked with, areas of responsibility and coordination. Together, these areas will improve the ability of stakeholders to deal with a number of challenges. (Fisher, 2000) (Walton, 2011)
With what agencies are you going to work?
The various agencies involve working with numerous levels of government. The most notable include: local, state and federal agencies. Each one of them can offer specific insights, that will deal with key problems and mitigate the probabilities of unfortunate incidents occurring. This is achieved by working with private…… [Read More]
Depending on the way a person looks at calculating advertisers is often how the advertising affects the consumer. Yet there are many tools which help the marketer create better algorithmic advertisements for the consumer; through using the tool of '"under development [. . .] [n]egative screen data bases" will help the niche marketer better understand marketing effectiveness through capturing an entire universe of prospects with marketing history attached, not only the responders to promotion"
(Johnson G. 1992, no page number).
PHILOSOPHY and ADVERTISING
If the advertiser and the consumer begin to have a mutually positive relationship, could the marketing still have negative consequences? "At the heart of any communication is the creative philosophy or approach and thus, philosophies play an important role in the agency-client relationship"
(est no page number). Databases and algorithmic marketing now has ties not only in politics, but also in philosophy: the question of the meaning…… [Read More]
608). Hence, Spears is seen as transcending from teen pop star to "vamp." Some of her fans refer to her as "slore" (the combined words "slut" and "whore") because of her move from teen cuteness to adult soft core pornography.
Although it is possible, it doesn't seem likely that Spears suffers from schizophrenia. In his book, Dr. David Barlow lists the diagnostic criteria for schizophrenia, and while Spears has shown "grossly disorganized…" behavior, to our knowledge she does not have disorganized speech, delusions or hallucinations. There is nothing in the literature about Spears that indicates she has had autistic issues or psychotic lapses, but again, schizophrenia is a remote possibility (Barlow, et al., 2008).
hat interventions may be appropriate for Spears, given the widespread believe among those close to her and professionals that she has psychological problems?
Does Spears suffer from a bipolar condition? According to Medline Plus (part of…… [Read More]
Te profiled organization is Yout LifeLine America, ttp://www.youtlifelineamerica.com. Te organization is a not-for-profit 501 c3 tax-exempt status and domiciled in O'Fallon Missouri, United States. Yout LifeLine America (YLA) operates in multiple cities trougout America providing services targeted to te adolescent. Specifically, YLA coordinate efforts to influence yout via suc mediums as te arts, entertainment, sports and celebrities, to teac ways to be productive and encourage a mindset of sustained development.
YLA is a small business employing below ten employees. Te Founder & CEO is Roland Williams, Director of Development & Programs is Cedric Cobb, Katryn Vasconcellos is Event Guru, and Angela Castelli is Vice President of Operations. According to Angela Castelli, YLA as a very targeted approac to assisting te yout population.
"Tis organization as identified te gaps tat exist in our yout's culture today, educates and empowers tem to develop te skills tat allow tem to reac…… [Read More]
Ethics of Client Messaging
As is made clear in the document Online Patient-Clinician Messaging: Fundamentals of Ethical Practice, a publication of the National Ethics Committee of the Veterans Health Administration (2004), there are man broad and varied ethical considerations when it comes to using online communications to facilitate healthcare inquiries and provision. These concerns range from security and privacy issues, and the manner in which online communication could potentially lead to greater threats in these areas, to the quality of care and the relationship of the clinician and the patient that develops via such communications (VHA, 2004). Also of importance are the elements of technical expertise on the part of both clinicians and patients, which could affect utilization of these technologies, and the need to keep such programs voluntary and on par with non-electronic healthcare provision (VHA, 2004).
There are many steps that hospitals and other healthcare institutions can take…… [Read More]
One reporter for the New York Daily News rants, "Come on, let's be serious…if anything is clear, it is that the trip of the famous couple to Havana has exposed the travel ban as what it is: a senseless, anachronistic and anti-democratic policy, contrary to U.S. interests and values," (uiz, 2013).
What was done to resolve the controversy?
There has yet to be a clear resolution to the controversy, but the expression of symbolic free speech on the part of Beyonce and Jay-Z has deepened the discourse about the purpose and effectiveness of the Cuba embargo. The celebrity visit has caused new dialogue about Cuban-American relations and the meaning behind the ongoing travel ban Many Americans do not give much thought to the travel ban; but Cuban-Americans take the ban personally. Now that the Cold War is over, it does not seem to make much sense to have an embargo.…… [Read More]
For many critics, no other short story by Ernest Hemingway is as overtly autobiographical as the Snows of Kilimanjaro. Richard Hovey goes as far to say that the story "must have been (Hemingway's) effort to purge himself of long-accumulated guilts" (83).
This paper examines how the parallels between the story's protagonist Harry and Hemingway reveal a theme of the conflict between financial comfort and the artistic calling. It shows how Hemingway depicts a writer, literally rotting from within, as he reflects on his own moral corruption and the loss of his artistic integrity.
As the story begins, the reader quickly learns that the protagonist, a writer named Harry, is dying. A scratch sustained earlier has become infected and has poisoned his blood, causing a gangrenous infection. Harry knows that death was coming, but he could no longer muster any horror or fear. Instead, all he feels is "a great…… [Read More]
The lighting in the store is very classy, and the walls are wood paneling which gives the store a nice homey feel. The bookshelves on the main floor are categorized of course: there are well-marked categories including: History, Biographies, Business & Money, Politics and Current Events, Art, Architecture & Photography, and many more. The smell in this bookstore is of coffee, which can be found upstairs (a wide staircase making it easy for two people abreast to walk up or down). The coffee shop also includes pre-made sandwiches, pastries, bagels, soups and small green salads (again, pre-made). The young women serving coffee are friendly, helpful, and they bring the coffee to your table; there are eight tables each with four chairs; these are comfortable chairs with built-in cushions on the seat and the seat-back. There are also several booths for more privacy. The windows on the second floor look out…… [Read More]
She notes that "the laughter from the women in the group led to a pretty obvious bleeding of mascara" (2006). During this uproar, a male voice from the audience piped up and said he didn't find any of it funny. A few more men murmured sounds of agreement. The man said these women were nothing more than a couple of drunks. He ended with the comment, "I don't get the joke" (2006). Umberto Eco has a theory on comedy and cathartic pleasure, "the rule has to be completely understood and, according to Eco, 'inviolable'" (2006).
For women to be able to express themselves freely without worrying if men get the joke or not is important and about time. Sex has always been a part of a discursive notion of 'fun', one with rigidly drawn boundaries which position readers in specific ways. "Men were in on the joke; women could play…… [Read More]
Within months after Winfrey took over, the show went from last place in the ratings to overtaking Donahue as the highest rated talk show in Chicago. It was renamed the Oprah Winfrey Show. And the rest is history.
Considering her past, childhood and experiences and positive outlook in life, she didn't let anything deter her from reaching her goal and becoming successful. In fact, she uses them to inspire and reach out to others.
Self-confidence is an attitude which allows individuals to have positive yet realistic views of themselves and their situations. Self-confident people trust their own abilities, have a general sense of control in their lives, and believe that, within reason, they will be able to do what they wish, plan, and expect.
Surprisingly, lack of self-confidence is not necessarily related to lack of ability. Instead it is often the result of focusing too much on the unrealistic…… [Read More]
Positions such as Administrative Assistant and Front Office Manager for Celebrity Cruises and Royal Caribbean International consequently strengthened my job qualifications and established me as an effective communicator.
My main goal as a Front Office Manager and Customer Representative was to establish credibility. Due to my people-orientation skills I was able to effectively measure - with maturity - those circumstances surrounding my communications, including situational and cultural context. Through hard effort, patience, and serious consideration of the multi-national environment in which I was required to operate and engage, I consequently adopted an individual style of communicating.
My daily tasks included messages conveyed through channels; verbal face-to-face meetings, telephone, written letters, e-mails, memos, and reports were but a few of the communication opportunities encountered.
Clearly recognizing the actions or reactions influenced by my message, I worked to ensure that my communication was always unambiguous and clear. Keeping in mind that people…… [Read More]
Jay McInerney is a writer who has had to deal with the pros and cons of being a renowned figure. Anyone who has achieved some sort of recognition, whether it be for positive reasons such as being an excellent writer, or for notorious reasons such as being drunk and slovenly on a reality television program, will be in a position where the recognition is positive and negative. There is the good kind of attention such as talk shows or interviews where you're questioned on the aspects of your interests. There is also the negative attention associated with celebrity such as with Paparazzi. In his short story, "The Business," he brings the reader into his personal world of celebrity and also explores what it is like for people who are even more instantly recognizable than he is.
The first person narrator of this story informs the reader from the outset…… [Read More]
perceptions of the youth regarding branded sportswear in a developed and developing country. Specifically, the countries to be investigated will include the United States and Kenya. To make such a comparative investigation, a significant amount of qualitative data will have to be collected and analyzed. According to Shank (p. 140), this is one of the most important components of study, since data tends to be the foundation of research findings. Hence the quality of the data will necessarily also dictate the quality of the findings and the usefulness of the study for interested parties in the future. Specifically, the study can have implications for marketing professionals within sportswear companies, as well as for those who used on a freelance basis by sportswear companies in either country. Further implications could be important for sportwear manufacturers and sellers who attempt to make an entry from either Keny or the United States to…… [Read More]
In ancient Rome, the gladiator games were a popular form of entertainment—but they were also much more than this and served multiple purposes within the Roman civilization. The games were used both by Roman authorities and by the slaves of Rome (the gladiators) as a tool, wielded for a different aim respectively. The Roman religious and the politicians used the games as well for their own ends. While the combats that took place in the arenas dazzled audiences, the violence and spectacle was really but one aspect of the contests, and an examination of the underlying social, political, religious and economic subtexts of the gladiator games reveals much about the nature of ancient Roman society. This paper will identify the four main purposes of the gladiatorial games in ancient Rome—the expression of political influence, the expression of religion, a means of emphasizing the Empire’s power, and grounds for slaves…… [Read More]
There have not been specific funding promises from the candidates for specific aspects of the Pickens Plan, either.
The final verdict on the Pickens Plan campaign will not be known for months, if not years. The new president will not take office until January, and will require time to formulate a cohesive strategy. In terms of the action plan, the strategy to mobilize the grassroots in order to put pressure on the government has not succeeded thus far. The grassroots will give the new president his mandate, and the supporters of the Pickens Plan will ultimately take a back seat to that.
In terms of action, the most effective part of this public relations campaign has been the direct contact between Pickens and the candidates. This may or may not have occurred without the grassroots, but it is reasonable to expect that it would have occurred due to Mr. Pickens'…… [Read More]
Blues music however did not cross racial lines, with the majority of famous blues musicians still residing in New Orleans and various other well-known black music entertainment venues of the South.
Gospel music has been an African-American church tradition with influences from traditional African music and especially prevalent during the slavery era. Later (most likely because of those particular ignominious associations and all they implied, especially in the South) gospel music was strongly discouraged within mainstream society and actively suppressed.
Similarly, blues music represented a blending of black musical traditions with a centuries-long history originating from the earliest days of American slavery. Sammy Davis Jr. And Nat King Cole, were and remain today among the best-known of early black entertainers within the (then) up-and-coming rock 'n roll genre of the 1940's. Each had a heavy influence upon Elvis himself.
Obviously, though, the blending of Southern musical traditions was not started…… [Read More]
The research results will demonstrate that alcoholism is a disease and support this notion with overwhelming evidence.
In short, alcoholism is a major problem for all countries across the world. Alcoholism destroys lives and tears many families apart. The purpose of this argumentative research paper is to demonstrate with supporting evidence that alcoholism is a disease and not a social stigma.
Foroud Tatiana, Howard J. Edenberg, and John C. Crabbe. "Genetic research: who is at risk for alcoholism?." Alcohol Research & Health 33.1/2 (2010): 64-75. Academic Search Complete. EBSCO. eb. 9 June 2011.
Organization, orld Health. "Society should focus on reducing the negative impacts of alcohol." Alcohol. Ed. Andrea C. Nakaya. Detroit: Greenhaven Press, 2008. Opposing Viewpoints. Gale Opposing Viewpoints In Context. eb. 10 June 2011.
"Survey:…… [Read More]
Healthy Food Prevent Obesity?
Now more than ever obesity has become an immense issue in the United States. What used to be a growing concern has now become a topic of constant discussion and debate. It has received great media attention, with as far as getting celebrities and athletes to sponsor healthier food and more exercise. The President and First Lady of the United States have even made it a personal concern of theirs to get America healthier. Children are at an all time high for getting Diabetes from the unhealthy food that they are eating and that are being marketed to them. Adults are getting high cholesterol levels, Diabetes, and high blood pressure, from all the unhealthy fat and high amounts of salt and sugar in the foods that they are eating. In today's society, being healthy has become not only a way of living, but also a trend.…… [Read More]
The catered champagne supper was designed to communicate the new luxury image of the company and create connections between the various businesspersons who will use our products in their work. We believe that our new branding efforts have already paid off, as we have seen an increase in purchases from customers from the Hollywood area who seek to bring our striking designs into their homes.
Reinvention is the key to succeeding in the design and home improvements field, and our personal connections, our willingness to seek out the new, and to re-imagine the old in a new way will be the keys to the company's success. Bringing in younger customers will be a core component of the social marketing campaign we are about to launch on Facebook and Twitter.
I am proud of the accomplishments of my father. However, I believe that my degree in business and consumer marketing can…… [Read More]
People of the State of California v. Conrad obert Murray
The involuntary manslaughter trial of Michael Jackson's personal doctor, Conrad Murray, was in the news seemingly every day for months. Even though the trial has concluded and the world knows that Dr. Murray was found guilty, it is important to look at the court proceedings and how the evidence led the jury to that verdict. Dr. Murray administered a powerful drug called propofol - an anesthesia drug that is only supposed to be used in closely monitored hospital settings - to Michael Jackson to help him sleep.
The argument by the prosecution was that Dr. Murray did this even though he knew the dangers, and that he administered too much of the drug to Jackson, resulting in a fatal overdose. At that point, Murray did not act quickly enough in calling the paramedics and did not do enough to save…… [Read More]
In fact, art writers like Shelton seek to rescue the very word lowbrow from its negative connotations. In Highbrow/Lowbrow: The Emergence of Cultural Hierarchy, Lawrence Levine notes that at one time Shakespeare was both lowbrow and highbrow: the lower classes and the masses enjoyed the plays as did the culturally, economically, and socially elite. The distinction between highbrow and lowbrow is artificial and fairly recent. It has clear ethical problems, given that once art is classified as highbrow it is considered too sophisticated to be understood by anyone outside of an ivory tower. For this reason, to combat the scourge of elitism in the art world, writers like Shelton and Levine show that all art has the potential to be both low and high. hat is important is that the artist is making a statement and connecting with viewers. In fact, some lowbrow art like that of Ryden connects with…… [Read More]
The American Eagle Outfitters is another important competitor of the Gap. This company focuses on online selling, but has also decided to increase the number of traditional stores it owns.
Competition from potential new entrants to the industry
The threat of new entrants is quite reduced in the U.S. clothing industry. This is because success in this industry depends on several important factors. In this case, it is important to be able to provide a large number of similar stores in the proximity of the buyer because this is an important factor that affects customers' purchasing decision. The location of the retail stores is also very important. Some people consider that online clothing retailers are in the position of threatening the big players in this industry. However, this is not exactly the case. This is because most customers prefers to study the clothes they want to purchase. Another important market…… [Read More]