Fashion Lifestyle&Consumption and it's influence on identities
Fashion, lifestyle, and consumption and their influence on identities
Fashion plays a huge role in presenting visual images of a person and some even relate to fashionable objects such as garments as though they were humans able to represent them. Direct contact and intimacy with fashionable objects such as garments influences how a person's image is presented and especially the intimacy of the garment with the body creates a highly visual image of the social identity of the person. This is because garments present the interaction between the person and the outside world and often present the first statement for the person. Exploring how fashion interacts with the environment to create a social identity is of interest to understand how fashion provides a means for the person to create a visual statement.
Fashion and the body
A person's body is often seen as being tangible and can…...
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References
CRAIG J. THOMPSON & DIANA L. HAYTKO 1997. Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings. Journal of Consumer Research, 24, 15-42.
KHAIRE, M. 2011. The Indian Fashion Industry and Traditional Indian Crafts. The Business History Review, 85, 345-366.
KINNEY, L.W. 1999. Fashion and Fabrication in Modern Architecture. Journal of the Society of Architectural Historians, 58, 472-481.
LOUGHRAN, K. 2003. Jewelry, Fashion, and Identity: The Tuareg Example. African Arts, 36, 52-93.
Fashion
When a woman walks down the street carrying a Louis Vuitton handbag and strutting in her Jimmy Choos, what does she say about herself? Her lifestyle? Where she is from? When a man walks down the street carrying a fake Louis Vuitton handbag and strutting in her cheap plastic pumps, what is he saying about himself? When Trayvon Martin walked through his neighborhood wearing a hoodie, George Zimmerman instantly thought he was a thug. Why? Because dress is intimately tied up with the expression of personal and collective identity. Clothing does make the man, and the woman. Television shows like What Not to Wear are small windows into the reality that external appearances shape personal psychological factors such self-esteem; and clothing also impacts the way other people react. esearch in psychology and sociology shows that in addition to the way clothing shapes personal identity, appearance is a marker of social…...
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References
Auty, Susan and Elliot, Richard (1998), "Social Identity and the Meaning of Fashion Brands," in European Advances in Consumer Research Volume 3, eds. Basil G. Englis and Anna Olofsson, European Advances in Consumer Research Volume 3: Association for Consumer Research, Pages: 1-10.
Crane, Diana. Fashion and Its Social Agendas: Class, Gender and Identity in Clothing. Chicago: University of Chicago Press.
Jenkins, R. 2004. Social Identity. New York, Abingdon: Routledge.
Fashion in elation to Commodity Culture of 1980s
Fashion
Fashion during 1980s seems to be glitzy and bold. Fashion trends were no longer dictated by teenagers; as the baby boom generation continued to become richer and older, they demanded more glamorous, upmarket fashion. Contrary to what inspired 1970s fashion, fashion of 1980s did not allow these non-materialist "hippie" values. Some of the nations such as Australia during the decade focused more on earning big money and spending it conspicuously. People could chose to wear fashion that were to promote materialist values as well as portrayed what they had in terms of wealth and social status. Based on reaction against the materialist values and the hippie values of the past decade, some fashion styles such as punk emerged.
Introduction
Commodity is used by people to aid their living style but due to more demand of people and better living lifestyle, fashion came up and since…...
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References
Adorn London, "From Russia with love: 2009 catwalk," (2009). Retrieved May 22, 2013.
Own branded labels include the labels that the stores themselves go on create. Store brands or own products are an array of products that are sold by the retailer less than one marketing identity. The retailer itself designs, produces, packages and markets the goods. All of this is carried out such that there is a strong and a profitable relationship created between the customer's base and the products. On the other hand, brand fashion labels tend to offer the same products at a higher price. These are the brands that are known either nationally or universally. For instance, a person living in the United Kingdom might be aware of Tesco's or Sainsbury. These brands would not be known by someone living in the Middle East or in the United States. Similarly, if we take a brand like Betty Crocker, the entire world is aware of the quality and popularity…...
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References
Bruce, M. And Daly, L. (2006). Buyer behaviour for fast fashion. Journal of Fashion Marketing and Management, 10 (3), pp. 329 -- 344.
Coelho, P., Klein, D., Mcclure, J. And PESENDORFER, W. (2004). Fashion cycles in economics. Econ Journal Watch, 1 (3), pp. 437 -- 454.
Joy, A., Sherry, J., Venkatesh, A., Wang, J. And Chan, R. (2012). Fast fashion, sustainability, and the ethical appeal of luxury brands. Fashion Theory: The Journal of Dress, Body & Culture, 16 (3), pp. 273 -- 296.
Fashion and Identity
The following statement is indeed true: "Fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities" (Bennett, 2005: 96) as we have studied time and again throughout this class. Because fashion is in a sense one's experiential art: fashion distinguishes itself from all other art forms because one truly does live one's life in one's clothes. In this sense fashion is able to capitalize on the visual medium just as a painting or film does, but unlike films or paintings, it offers the wearer a distinct influence on their experience as a citizen of the world. This major connection between fashion and identity has an intense impact on fashion consumption.
Identity is something which is highly open to influence and which can adapt and be influenced by the changing times: identity is not neutral (Edwards, 2011). Just as so many…...
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References
Bennett, A. (2005).Fashion in Culture and Everyday Life London: Sage.
Gibson, P. (2006). Analysing Fashion in, T. Jackson, D. Shaw (eds). The Fashion
Handbook London: Routledge.
Dant, T. (1999). Wearing it out: Written clothing and Material clothing in, T. Dant, 1999,
Fashion Management
I am looking for a job as a buyer in the retail/merchandising side of Barneys New York. There are several reasons why I want this job. Barneys is one of the top high-end department stores in New York, which is one of the top fashion cities in the world. I want to be a part of something as amazing as Barneys, since I have always loved visiting that store since I was a child. To this day, I love walking through the store and admiring the fashions. Since I have been studying fashion management, I have found stores like Barneys to be even more interesting, because each item of clothing is so well-designed and well-made. Again, there is something exciting about Barneys that makes me want to be a part of that store in particular.
Another reason why I want to join Barneys on the buying team is that I…...
FASHION
In the early history, there was no need of describing the existence of a market as the markets at that time were controlled by various social institutions and were governed by a set of non-economic norms and rules. The people, therefore, relied on the unproblematic existence of the markets. (Maddison )[footnoteRef:2] According to Marx, a commodity can be defined as, 'an object outside us, a thing that by its properties satisfies human wants of some sort or another. The nature of such wants, whether, for instance they spring from the stomach or from the fancy, makes no difference'. (Llyod 2008)[footnoteRef:3] [2: en Maddison, "Commodification And The Construction Of Mainstream Australian Economic Historiography," JOURNAL OF AUSTRALIAN POLITICAL ECONOMY, 58: 115-138, http://media.wix.com/ugd/b629ee_07cf0f9c87646590559687add60e0726.pdf (accessed July 11, 2013).] [3: Gareth Llyod, "Commodity Fetishism and Domination: The Contributions of Marx, Lukacs, Horkheimer, Adorno and ourdieu." (unpublished master., Rhodes University, 2008), Rhodes University, http://eprints.ru.ac.za/1270/1/GarethLloyd-MAthesis.pdf.]
Llyod, Gareth. "Commodity Fetishism and Domination: The Contributions of Marx, Lukacs, Horkheimer, Adorno and Bourdieu." master., Rhodes University, 2008. Rhodes University (accessed July 11, 2013).http://eprints.ru.ac.za/1270/1/GarethLloyd-MAthesis.pdf.
Fashion industry is also known as clothing industry. It involves the manufacture of garments, involving the conversion of cloth or fabric into wearable garments with different designs. The manufacturing process is often the same worldwide, regardless of where the manufacturer is although the designs they come up. It involves creative and critical thinking in order to come up with unique and different art of manufacturing garments in order to face competitors under the same industry (Jones, 2006).
Short and Long-run Trend
Market models explain the real world using market theories in order to explain how it works. Fashion industry has undergone several changes in the market, which aims at expanding the industry. Fashion industry is monopolistic; as it keeps on differentiating its products, though there are highly substituted due to increased selection of style by the society for the past three decades. There are many buyers and sellers in the market, as…...
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References
Jones, R. (2006) The Apparel Industry. Chicago. John Willey and Sons publishers.
Kemp, M. (2011) Extreme Events Location. Chicago. John Willey and Sons publishers.
Mark, H. (2008) Managerial Economics. London. Cengage Learning publishers.
Fashion and Social Identity
Fashion can be defined as a meaningful system that produces the cultural and artistic bodies of clothes. Fashion is a system that strengthens the sense of cohesion in the group and it also reconciles the relationship between members of the group. It is a system which is motivated and promoted by a need of imitation and distinction and it is instilled in the society by a particular social circle.
In today's fast moving world the way a person dresses and carries himself plays an important role in identifying and labeling them. The clothes that people wear describe them and label them. As per the article 'Labels, Clothing and Identity: Are You What You Wear?' The clothes that a person wears usually determines a person's race, sex and religion.
It is a usual experience of the people that their first impression is created by the clothes he is wearing. If…...
Later on, throughout the 1930s, fashion photographs were principally created in studios, to take advantage of being able to carefully control lighting, composition and pose (Grossman 1). However, outdoor photo shoots were not unheard of. It has been noted that these outdoor photographs "carried an allusion of authenticity and spontaneity that made the fashionable clothes appear more vibrant than the sculptural effects of studio photographs could achieve" (Grossman 1).
With the impact of World War II, specifically with Germany invading France in 1940, American fashion magazines had to close their Paris locations and only a small amount of information was able to pass from occupied France (Grossman 1). Some fashion photography began to take on the "documentary" type feel of the war footage. However, these wartime fashion photographs were not made available to an American audience until after the war had ended (Grossman 1). From the conclusion of World War…...
The four illustrations from the earliest decades of the twentieth century illustrate the importance of fashion in the formation of identity just as much as Twiggy's outfit does, and in fact are possibly even more telling given their distance from current styles. Regardless of what people of the time though regarding the sexuality of certain of these gown, all of them give the female figure an incredibly sculpted look, whether or not they attempt to accentuate the female curves. These sculpted fashions coincided with much stricter demands on the social role and identity of women, yet even the subtle changes here reveal the shifting cultural acceptances.
The difference between the first two dresses is somewhat startling -- though the accentuation of the thin waist and large bust is diminished in the dress on the right (the later of the two), mobility is also severely hampered by the circumference of the skirt…...
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BIBLIOGRAPHY
Wilson, E. (1992) Fashion and the Post Modern Body. From J.Ash and E. Wilson (eds.) 1992, Chic Thrills. London: Pandora pp 3-16.
Bahl, Vinay (2005) Shifting Boundaries of 'Nativity' and 'Modernity' in South Asian Women's Clothes. Dialectical Anthropology 29:85-121. Springer 2005.
Zelinsky, Wilbur (2004) Globalization Reconsidered: The Historical Geography of Modern Western Male Attire. Journal of Cultural Geography, Vol. 22, 2004.
Cheng, Weiken (2003) Women in Public Spaces: Theater, Modernity, and Actresses in Early Twentieth-Century Beijing. AJWS Vol. 9 No. 3, 2003.
Ciara, meanwhile, has used her music stardom to attempt a modeling career, and claims she derives a great deal of inspiration from fashion, believing that, "fashion and music run parallel to each other" (Bailey 2010). Sean Combs has launched an even more successful entry into fashion using his musical fame (and personal infamy) -- like Mary Kate Olsen, he has translated his sense of style into a career as a fashion designer, and despite the fact that much of his style seems derivative of the gangsters of the oaring Twenties and the Depression era, his ability to make this classic look also current and somehow cutting edge marks him firmly as a fashion leader even as his popularity and fame as a musician have faded (Greenhouse 2003).
Lady Gaga is also a musician-turned-fashion icon, but of an entirely different caliber than the three discussed above. She has made an equally…...
Fashion magazines are ubiquitous: they can be found on the shelves of nearly every major bookstore, grocery store, and convenience store around the world. Their content is instrumental in stimulating consumer spending as well as on establishing fashion trends. Many fashion magazines also include written content that transcends the world of fashion, from brief biographical sketches of sports celebrities to detailed information about a health care issue. In addition to promoting new consumer-driven trends in clothing, shoes, gadgets, and cosmetics, men's and women's fashion magazines both mirror broad social and cultural trends from sexuality to family structures. Fashion magazines are instrumental for both retailers and for consumers: they help retailers select in advance their product lines and stimulate consumer spending. Furthermore, fashion magazines usually forecast upcoming trends rather than reflecting current crazes. hen they hit the shelves, consumers will be inspired to purchase that which is presumably already on the…...
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Works Cited
(The most recent editions of Elle, Esquire, GQ, and Vogue were used for this report.)
Fashion
Individuality and Self-Expression as a Victim to Fashion
Individuality and self-expression was once highly valued. Today, many people advocate individuality and self-expression in an attempt to prevent individuality from eroding completely. Why though, has individuality become something so endangered that it needs protecting? While there are many factors at play, one of the aspects of society that has led to a loss of individuality is fashion. The media in society promotes fashion trends, with mass advertising presenting ideal fashions to the general public. The influence that celebrities have increases the problem. Fashion companies recognize the potential profits and build on the demand, both by creating fashion items and advertising them to create demand for them. In combination, the public becomes part of a system where they are influenced to accept that is fashionable. Fashion eats away at the minds of the general public, making us feel as if we need to…...
The upward-flow theory of fashion adoption "holds that the young -- particularly those of low-income families as well as those of higher income who adopt low-income lifestyles -- are quicker than any other social group to create or adopt new and different fashions," such as the fashion of brightly colored 'hip hop' clothing in the 1990s and the trend to wear 'mod'-style clothing in the 1960s, which originated amongst the British working class but gradually came to dominate the pages of Vogue (Flash cards database, 2009).
Thanks to the corporatization of modern fashion culture, I would argue that less and less of fashion seems to be flowing upward and more and more is trickling downward. Even individuals of less affluent backgrounds, thanks to television and the Internet, have the ability to gawk at the fashions of celebrities as well as the very wealthy. At one time such fashions were far less…...
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Works Cited
Smith, Ray. The $43,000 Recession Suit. The Wall Street Journal. January 24, 2009.
According to their official website, the dolls are branded as L.O.L. Surprise! They are part of the O.M.G. Dolls larger group. The advertising for these dolls is somewhat fascinating, and we have some resources that you might want to look at to help you write your paper.
To specifically answer your question, if you are referring to either the specific dolls or their larger brand, you would initially refer to them by their full name, but you can include a shorter way to reference them throughout your paper, which you would include inside....
The idea of a fashion revolution is that something disruptive happens in the fashion world. We saw a fashion revolution after people rejected the commodities culture of the 1980s. There was a fashion revolution at the turn of the 20th century, as women rejected the clothing of the Victorian era, rejected the corset, and embraced clothing that was more comfortable. In fact, throughout history there have been many pivotal moments where fashion and costume has been revolutionized. These moments have reflected other changes in culture, such as societal views towards women.
There are....
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