Fashion Essays (Examples)

Fashion and Its Influence on Identities

Fashion Lifestyle&Consumption and it's influence on identities

Fashion, lifestyle, and consumption and their influence on identities

Fashion plays a huge role in presenting visual images of a person and some even relate to fashionable objects such as garments as though they were humans able to represent them. Direct contact and intimacy with fashionable objects such as garments influences how a person's image is presented and especially the intimacy of the garment with the body creates a highly visual image of the social identity of the person. This is because garments present the interaction between the person and the outside world and often present the first statement for the person. Exploring how fashion interacts with the environment to create a social identity is of interest to understand how fashion provides a means for the person to create a visual statement.

Fashion and the body

A person's body is often seen as…… [Read More]

Fashion When a Woman Walks Down the

Fashion

When a woman walks down the street carrying a Louis Vuitton handbag and strutting in her Jimmy Choos, what does she say about herself? Her lifestyle? Where she is from? When a man walks down the street carrying a fake Louis Vuitton handbag and strutting in her cheap plastic pumps, what is he saying about himself? When Trayvon Martin walked through his neighborhood wearing a hoodie, George Zimmerman instantly thought he was a thug. Why? Because dress is intimately tied up with the expression of personal and collective identity. Clothing does make the man, and the woman. Television shows like What Not to Wear are small windows into the reality that external appearances shape personal psychological factors such self-esteem; and clothing also impacts the way other people react. Research in psychology and sociology shows that in addition to the way clothing shapes personal identity, appearance is a marker of…… [Read More]

Fashion in Relation to Commodity Culture of

Fashion in Relation to Commodity Culture of 1980s

Fashion

Fashion during 1980s seems to be glitzy and bold. Fashion trends were no longer dictated by teenagers; as the baby boom generation continued to become richer and older, they demanded more glamorous, upmarket fashion. Contrary to what inspired 1970s fashion, fashion of 1980s did not allow these non-materialist "hippie" values. Some of the nations such as Australia during the decade focused more on earning big money and spending it conspicuously. People could chose to wear fashion that were to promote materialist values as well as portrayed what they had in terms of wealth and social status. Based on reaction against the materialist values and the hippie values of the past decade, some fashion styles such as punk emerged.

Introduction

Commodity is used by people to aid their living style but due to more demand of people and better living lifestyle, fashion…… [Read More]

Fashion Buyer Brand Own Branded Labels Include

Fashion Buyer

Brand

Own branded labels include the labels that the stores themselves go on create. Store brands or own products are an array of products that are sold by the retailer less than one marketing identity. The retailer itself designs, produces, packages and markets the goods. All of this is carried out such that there is a strong and a profitable relationship created between the customer's base and the products. On the other hand, brand fashion labels tend to offer the same products at a higher price. These are the brands that are known either nationally or universally. For instance, a person living in the United Kingdom might be aware of Tesco's or Sainsbury. These brands would not be known by someone living in the Middle East or in the United States. Similarly, if we take a brand like Betty Crocker, the entire world is aware of the quality…… [Read More]

Fashion as a Means of Expressing Identity

Fashion and Identity

The following statement is indeed true: "Fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities" (Bennett, 2005: 96) as we have studied time and again throughout this class. Because fashion is in a sense one's experiential art: fashion distinguishes itself from all other art forms because one truly does live one's life in one's clothes. In this sense fashion is able to capitalize on the visual medium just as a painting or film does, but unlike films or paintings, it offers the wearer a distinct influence on their experience as a citizen of the world. This major connection between fashion and identity has an intense impact on fashion consumption.

Identity is something which is highly open to influence and which can adapt and be influenced by the changing times: identity is not neutral (Edwards, 2011). Just as…… [Read More]

Fashion in the Early History There Was

FASHION

In the early history, there was no need of describing the existence of a market as the markets at that time were controlled by various social institutions and were governed by a set of non-economic norms and rules. The people, therefore, relied on the unproblematic existence of the markets. (Maddison )[footnoteRef:2] According to Marx, a commodity can be defined as, 'an object outside us, a thing that by its properties satisfies human wants of some sort or another. The nature of such wants, whether, for instance they spring from the stomach or from the fancy, makes no difference'. (Llyod 2008)[footnoteRef:3] [2: Ben Maddison, "Commodification And The Construction Of Mainstream Australian Economic Historiography," JOURNAL OF AUSTRALIAN POLITICAL ECONOMY, 58: 115-138, http://media.wix.com/ugd/b629ee_07cf0f9c87646590559687add60e0726.pdf (accessed July 11, 2013).] [3: Gareth Llyod, "Commodity Fetishism and Domination: The Contributions of Marx, Lukacs, Horkheimer, Adorno and Bourdieu." (unpublished master., Rhodes University, 2008), Rhodes University, http://eprints.ru.ac.za/1270/1/GarethLloyd-MAthesis.pdf.]

The…… [Read More]

Fashion Management I Am Looking for a

Fashion Management

I am looking for a job as a buyer in the retail/merchandising side of Barneys New York. There are several reasons why I want this job. Barneys is one of the top high-end department stores in New York, which is one of the top fashion cities in the world. I want to be a part of something as amazing as Barneys, since I have always loved visiting that store since I was a child. To this day, I love walking through the store and admiring the fashions. Since I have been studying fashion management, I have found stores like Barneys to be even more interesting, because each item of clothing is so well-designed and well-made. Again, there is something exciting about Barneys that makes me want to be a part of that store in particular.

Another reason why I want to join Barneys on the buying team is…… [Read More]

Fashion Industry Is Also Known as Clothing

Fashion industry is also known as clothing industry. It involves the manufacture of garments, involving the conversion of cloth or fabric into wearable garments with different designs. The manufacturing process is often the same worldwide, regardless of where the manufacturer is although the designs they come up. It involves creative and critical thinking in order to come up with unique and different art of manufacturing garments in order to face competitors under the same industry (Jones, 2006).

Short and Long-run Trend

Market models explain the real world using market theories in order to explain how it works. Fashion industry has undergone several changes in the market, which aims at expanding the industry. Fashion industry is monopolistic; as it keeps on differentiating its products, though there are highly substituted due to increased selection of style by the society for the past three decades. There are many buyers and sellers in the…… [Read More]

Fashion and Social Identity

Fashion and Social Identity

Fashion can be defined as a meaningful system that produces the cultural and artistic bodies of clothes. Fashion is a system that strengthens the sense of cohesion in the group and it also reconciles the relationship between members of the group. It is a system which is motivated and promoted by a need of imitation and distinction and it is instilled in the society by a particular social circle.

In today's fast moving world the way a person dresses and carries himself plays an important role in identifying and labeling them. The clothes that people wear describe them and label them. As per the article 'Labels, Clothing and Identity: Are You What You Wear?' The clothes that a person wears usually determines a person's race, sex and religion.

It is a usual experience of the people that their first impression is created by the clothes he…… [Read More]

Fashion Photography Advertising in High-

Later on, throughout the 1930s, fashion photographs were principally created in studios, to take advantage of being able to carefully control lighting, composition and pose (Grossman 1). However, outdoor photo shoots were not unheard of. It has been noted that these outdoor photographs "carried an allusion of authenticity and spontaneity that made the fashionable clothes appear more vibrant than the sculptural effects of studio photographs could achieve" (Grossman 1).

With the impact of World War II, specifically with Germany invading France in 1940, American fashion magazines had to close their Paris locations and only a small amount of information was able to pass from occupied France (Grossman 1). Some fashion photography began to take on the "documentary" type feel of the war footage. However, these wartime fashion photographs were not made available to an American audience until after the war had ended (Grossman 1). From the conclusion of World War…… [Read More]

Fashion and Identity Fashion Culture

The four illustrations from the earliest decades of the twentieth century illustrate the importance of fashion in the formation of identity just as much as Twiggy's outfit does, and in fact are possibly even more telling given their distance from current styles. Regardless of what people of the time though regarding the sexuality of certain of these gown, all of them give the female figure an incredibly sculpted look, whether or not they attempt to accentuate the female curves. These sculpted fashions coincided with much stricter demands on the social role and identity of women, yet even the subtle changes here reveal the shifting cultural acceptances.

The difference between the first two dresses is somewhat startling -- though the accentuation of the thin waist and large bust is diminished in the dress on the right (the later of the two), mobility is also severely hampered by the circumference of the…… [Read More]

Fashion Leaders There Are'so

Ciara, meanwhile, has used her music stardom to attempt a modeling career, and claims she derives a great deal of inspiration from fashion, believing that, "fashion and music run parallel to each other" (Bailey 2010). Sean Combs has launched an even more successful entry into fashion using his musical fame (and personal infamy) -- like Mary Kate Olsen, he has translated his sense of style into a career as a fashion designer, and despite the fact that much of his style seems derivative of the gangsters of the Roaring Twenties and the Depression era, his ability to make this classic look also current and somehow cutting edge marks him firmly as a fashion leader even as his popularity and fame as a musician have faded (Greenhouse 2003).

Lady Gaga is also a musician-turned-fashion icon, but of an entirely different caliber than the three discussed above. She has made an equally…… [Read More]

Fashion Theories of Adaptation Where

The upward-flow theory of fashion adoption "holds that the young -- particularly those of low-income families as well as those of higher income who adopt low-income lifestyles -- are quicker than any other social group to create or adopt new and different fashions," such as the fashion of brightly colored 'hip hop' clothing in the 1990s and the trend to wear 'mod'-style clothing in the 1960s, which originated amongst the British working class but gradually came to dominate the pages of Vogue (Flash cards database, 2009).

Thanks to the corporatization of modern fashion culture, I would argue that less and less of fashion seems to be flowing upward and more and more is trickling downward. Even individuals of less affluent backgrounds, thanks to television and the Internet, have the ability to gawk at the fashions of celebrities as well as the very wealthy. At one time such fashions were far…… [Read More]

Fashion and Technology What Kind

Another research article in the International Journal of Clothing Science and Technology delves into a thorough overview of "smart textiles" (Tang, et al., 2005).

The authors insist that the clothing industry can "potentially be revolutionized with the commercialization of the latest 'smart' textiles research," just as certain advanced fibers, yarns and fabrics have been developed for use in the automotive industry, in space travel, civil engineering and the medical field. Tang emphasizes that "smart" in the sense of smart clothing actually means materials that can "sense and respond in a controlled or predicted manner to environmental stimuli" (Tang, p. 109). And those smart materials can be "delivered," Tang goes on, "in mechanical, thermal, chemical, magnetic or other forms" (Tang, p. 109).

This article was published in 2005 but since at that time some $300 worth of intelligent textiles were being marketed annually, experts were predicting the global market for smart…… [Read More]

Fashion Magazines Are Ubiquitous They Can Be

Fashion magazines are ubiquitous: they can be found on the shelves of nearly every major bookstore, grocery store, and convenience store around the world. Their content is instrumental in stimulating consumer spending as well as on establishing fashion trends. Many fashion magazines also include written content that transcends the world of fashion, from brief biographical sketches of sports celebrities to detailed information about a health care issue. In addition to promoting new consumer-driven trends in clothing, shoes, gadgets, and cosmetics, men's and women's fashion magazines both mirror broad social and cultural trends from sexuality to family structures. Fashion magazines are instrumental for both retailers and for consumers: they help retailers select in advance their product lines and stimulate consumer spending. Furthermore, fashion magazines usually forecast upcoming trends rather than reflecting current crazes. When they hit the shelves, consumers will be inspired to purchase that which is presumably already on the…… [Read More]

Fashion Individuality and Self-Expression as a Victim

Fashion

Individuality and Self-Expression as a Victim to Fashion

Individuality and self-expression was once highly valued. Today, many people advocate individuality and self-expression in an attempt to prevent individuality from eroding completely. Why though, has individuality become something so endangered that it needs protecting? While there are many factors at play, one of the aspects of society that has led to a loss of individuality is fashion. The media in society promotes fashion trends, with mass advertising presenting ideal fashions to the general public. The influence that celebrities have increases the problem. Fashion companies recognize the potential profits and build on the demand, both by creating fashion items and advertising them to create demand for them. In combination, the public becomes part of a system where they are influenced to accept that is fashionable. Fashion eats away at the minds of the general public, making us feel as if we…… [Read More]

Fashion Future What Is Your Fashion Future

Fashion Future

What is your fashion future? Look into your "Swarovski" crystal ball and predict your fashion future in 5 years. How do you plan to make your prediction(s) come true?

In the next five years, the business of fashion will become increasingly segmented and specialized. Many consumers feel alienated by high-end fashion because they cannot embody the classical ideal of beauty -- or afford it. Because conspicuous consumption by the wealthy is relatively recession-proof, there will always be 'high end' fashion. But more affordable, edgy fashion outside of mainstream houses will begin to proliferate, particularly on the Internet. Consumers also have new concerns about the affordability of clothing, finding clothes that fit larger bodies, and also the sustainability and ethics of where and how their clothing has been produced.

As many retailers have figured out, the best way to reach a segmented market at a relatively low cost is…… [Read More]

Fashion Industry Answers a Need

In addition, while some modern forms of fashion may seem so extreme that they cannot be fulfilling an inner need; this view does not take into consideration worldwide historical fashion trends. Tattooing, body piercing, and dramatic makeup are only three ways that people have used fashion to dramatically alter personal appearance. No matter how outrageous and commercial modern fashion trends may appear, they pale in comparison to trends like neck stretching or foot binding.

Because fashion serves a legitimate purpose, which is to distinguish the members of different cultural groups, the fashion industry answers a need. Furthermore, fashion has fulfilled this same need since long before the industrialization of fashion. Finally, while some aspects of modern fashion may be aimed at encouraging people to purchase different items to signify their group membership, such a goal is relatively benign compared to earlier fashion trends. As a result, it is clear that…… [Read More]

Fashion Ugo at the

Ugo put her in a sparkling gold strapless mini by Dominic Oxily to ensure the newcomer would not get lost in the crowd. She didn't -- wearing the dress with confidence (after a bit of convincing by Ugo), Melanie was named "best dressed" at the event.

For the cover of Ghubar, Ugo put Angela Simmons in a grey mermaid dress by Basil Soda. Stunning against the backdrop of the Hollywood Hills, Angela flaunted her curves in the dress with ruched bodice and mesh sides. It was a daring look for Angela, and one that she absolutely loved.

For Elton John's Oscar party, Christ Brown wanted a look that was mature, but with an edge. Ugo delivered by putting Brown in a grey leopard print blazer. Ugo kept the focus on the statement piece by keeping all the other elements black, including black button down shirt, slim-fitting pants and black loafers,…… [Read More]

Fashion Ready to Wear Surprisingly

He began branding his own label within a year, which was extended to menswear in 1969. He received the Neiman Marcus Award for fashion twice, as well as eight Coty Awards for his high-quality ready-to-wear designs. His clothing is a mixture of imaginative design with a technical skill that separated him from many other labels. In many regards, it was Beene who truly became America's first major contributor to a mass production of ready-made fashions. At the time in Europe, mass-produced clothing was poor in quality and purchased only by those who could not afford designer clothing. Beene changed this by helping to make ready-to-wear chic. "Although he became known for such shapes as the bolero and the streamlining jumpsuit, and for proposing seemingly illogical combinations of fabric - the fancy with the naive - his real achievement was to address the three-dimensional quality of the body" (Schiro 1994).

In…… [Read More]

Fashion Blogger

Fashion Blogger

Cairo:

Heba Elkayal is a fashion blogger from Cairo, Egypt and also writes columns on fashion for the Daily News Egypt. In Egypt, Elkayal supports local designers and within the current fashion season, the fashion designers are working with materials and creating designs which embrace traditional Egyptian culture but also that embrace modern attitudes. In her blog, Elkayal compares fashion design to other forms of art created by Egyptians and elevates her field by doing so.[footnoteRef:1] She is popular within her culture because she supports those in fashion and provides positive feedback rather than focusing on the negatives. Egypt has a rich cultural heritage which dates back to ancient times and the pharaohs. The materials and textiles of those periods are still used today. Some people think of this part of the world as oppressive to women, but Elkayal does not see this as the case. Most clothing…… [Read More]

Fashion Industry 2009 America's Economic

Crew, for example. J. Crew's focus on clean, classic lines that can last forever has been one of the few success strategies in the new emphasis on low, low pricing. Even before the Obamas wore J. Crew to their inauguration, "Compared with most retailers, the company has stayed strong since the economic downturn began," although its sales have dipped 6% -- still better than the industry average (Gregory 2009).

But, not all brands have heard the call to slash prices. Retailer Abercrombie & Fitch, a 'high end' mall store, has bucked the trends of American Eagle and the Gap, stressing that cutting prices could cheapen its luxury brand image (McDevitt 2009). Yet most industry forecasters doubt that the impact of the recession will end anytime soon -- most predict that things will not rebound until at least 2011. And even then, formerly carefree consumers may think twice before slapping down…… [Read More]

Fashion Appearance and Social Identities

A study conducted in 1995 found that 70% of women felt depressed after looking at fashion magazines for three minutes. Around half the female population at one time or another attempt weight loss, leading to greater smoking and eating disorder among women (Women and Body Image, 2009). These images, of course, influence men as well, as, finding the idealized images of women more appealing and sexy, men expect their girlfriends and female partners look similar. Expecting something unattainable obviously leads to cracks in their relationships. The images also influence women and men's formation of their gender identities.

While there are many factors that influence advertising of women's bodies today, Jean Kilbourne argues that modern technology also plays an important role in it. The way software programs such as Adobe Photoshop allows advertisers of women's images to change their appearances is a perfect example. But the technology influences the relationship between…… [Read More]

Fashion Photography Is an Interesting

Evaluation

The purpose of the research is to obtain factual information about the evolution of fashion photography, but not only. A descriptive analysis of the data can serve as the departure point for the very interpretation of the facts. In order to be able to provide the reader with a relevant interpretation one must also take into consideration the changes and developments which have taken place in other areas (such as science, technology, philosophy, art, etc.)- since they have also influenced the overall direction of development of society. All these elements must be researched and correlated in order to achieve an objective analysis of the manner in which fashion photography has evolved.

Research Sources

As far as the research sources are concerned, they must include books, scientific essays and online information, ranging from blogs to specialized case studies. The books could help with the history of fashion while the academic…… [Read More]

Fashion and Body Image Fashion Industry Body

Fashion and Body Image

Fashion industry, body image, and self-esteem

The fashion industry has established itself as a multimillion industry with more and more players jumping onboard each waking day. With the new agencies fro the fashion industry opening shop, there are higher standards of beauty set in the fashion industry. This means each agency would like to have the most beautiful models rolling out of their agency and representing the best and most famous brands in the world.

As a result, there have been more and more stringent rules on the selection of the appropriate candidates fro the agencies to me molded into a final product to be rolled, out in the market. This has made the fashion industry to act as a modern human trafficking and slavery for the participants and the society at large.

This paper purposes to look into the portrayal of good image as per…… [Read More]

Fashion Romantic Era Fashion in Europe the

Fashion

Romantic Era Fashion

In Europe, the Romantic Period lasted from approximately 1820-1835 and had very distinctive flavor. People were disenchanted with writing and paintings that followed dour religious subject matter for the main part and took away humanity. The Romantic Era can be seen as the birth of the humanist period that continues to this day. People wanted to express themselves as individuals with passion and emotion. This was reflected in the art of the day, in the literature from such great poets and novelists as Edgar Allen Poe and Jane Austen, and in the fashion that became popular for a brief time and then faded away. This was a fashion that was tempered with diversity due to the class of the people wearing it and the utility of the garments. This research paper discusses the fashions of the day and how they were influenced, especially in England by…… [Read More]

Fashion Early Middle Ages the Fashion of

Fashion

Early Middle Ages

The fashion of designer Marc Jacobs, which appeared on the runway in the fall of 2008, could have been inspired by the fashion of European Early Middle Ages. The runway pieces, shown above[footnoteRef:1], show five traits found in fashion of the early middle ages: simplicity, loose, color, layering, and head covering. [1: Style.com, (Accessed Nov 28, 2010)]

Women's clothing of the early middle ages was loose and somewhat shapeless. In the early middle ages, women wore ankle length gowns or tunics in layers. The under garment, called a chainse or cainsil, was a long white tunic usually pleated, made of fine linen that had long sleeves that fit at the wrists. The outer layer, sometimes hiked up to knee length adding texture and additional fullness, was shorter. For the outermost layer, women wore semi-circular cloaks which were long in the back and shorter in the front.…… [Read More]

Fashion Advertising in the Latest

Second, the Madonna Versace ad is well-designed. Madonna's feet are one of the highlights of the photograph. The shoes she wears, which are sandals, breathe whispers of the upcoming warmer seasons. However, the gold and white tones in the ad still reflect the current colder seasons. Madonna is posing laying on a day bed, and her legs are crossed. She appears wrapped up in business of some sort, which again reflects her message as a confident businesswoman. Her eyes look straight into the camera, which is another hint as to Madonna's confident attitude.

Because the ad contains so many consistent messages, it will positively affect consumer behavior. Madonna wears the Versace clothing well; although her celebrity is powerful, it does not necessarily detract from the overall look and appeal of the clothing and accessories made by the designer. Anyone who can afford Versace will be highly likely to heed the…… [Read More]

Fashion the Influence of 1960s

In the early 60s, fashion was still designed for the wealthy, older women who could afford haute couture. However, young people began to influence the fashion industry with styles, fabrics, bold colors. The sixties was the first era of young people influencing fashion trends, and that influence continues today (Editors). Most fashions today begin with young people and work their way up the age ladder. In fact, during the sixties, young people had more disposable income than any time since World War II, and they wanted to spend it on fashions that did not look like the fashions their parents were wearing (Editors). Thus, a new type of fashion was born. One fashion history notes, "The elfin Twiggy who was five feet and six inches tall, and weighed 91 pounds, measuring '31-22-32' at the time of her fame was one of the first models to be identified with the 'youthquake'"…… [Read More]

Fashion A Reflection of Society's Attitudes Fashion

Fashion: a Reflection of Society's Attitudes.

Fashion is not just art, it is a measure of social attitudes for a particular period in history. Today, a woman cyclist will most likely be wearing spandex and skin-tight bicycle shorts. Her male counterpart will be wearing the same. What is acceptable now would have been scandalous in our mother's time. This paper will illustrate through example that fashion is a reflection of societal attitudes.

A British perspective shed some light on the idea of moral decency and on ideas about woman's dress in the beginning of the nineteenth century. Richard Gooch in Bad Fashion and Poor Dental Hygiene of American Women., New York, 1834 said the following.

"Perhaps one reason for American ladies wearing such short garments is that they are generally admired for small and pretty feet. Nevertheless, it is impossible for an English eye not to be shocked at the…… [Read More]

Fashion MBA Application Why Is an MBA

Fashion MBA Application

Why is an MBA a critical next step toward your short- and long-term career goals? Why is LIM College the best MBA program for you? LIM College seeks candidates of various backgrounds who can bring new perspectives to our community. How will your unique personal history, values, and/or life experience contribute to the culture at LIM College?

For the past two years, I have worked in retail -- at first doing visual merchandising with my current employer, but then working up to actually selling women's clothing, establishing a clientele of women whom I personally style and advise about the latest trends. The personal relationship between salesperson and client is something that comes naturally to me, and in contemplating my own long-term career goals I realize that I enjoy everything about my current job -- except the fact that I am not doing these things in my own…… [Read More]

Fashion Market Segmentation in Clothing

'

Marketing to children is always complex, because although children do the begging, moms and dads do the buying. Thus, the ad is carefully constructed to appeal to girls and to stimulate their persuasive abilities. The presence of the beloved and popular American Girl Dolls at the bottom of the ad adds to this appeal, as well as links to the doll-selling site. But ultimately, the ad really appeals to American girl's mothers who wish to create an idealized image of girlhood for their still innocent children. This is an image of American girlhood, that may never have existed but which many mothers would like to provide for their children. They mothers are, American Girl, hopes willing to pay richly for their children's images of spring innocence.

Despite the ad's placement on the international medium of the Internet and the expanding base of the company, the whiteness of the girls…… [Read More]

Fashion Industry the So-Called Grandfather

Endurantism on the other hand is a conception according to which things persist by being entirely present at different temporal stages. In other words it is against the view according to which one's identity can be divided into fragments. The focus is on the unity of the being. This means that today I am the person that I was yesterday and the person I will be tomorrow even if my characteristics change as I move on the time axis.

The main difference resides in the very approach to the matter, for one depends on Time while the other judges things from an atemporal point-of-view.

If we are to accept the perdurantist conception, one could probably better understand how it is possible for one to be divided on the time axis. From this point Lewis would be an endurantist as opposed to Horwich who would be a perdurantist. However, since both…… [Read More]

Fashion-Color Contact Lens Beauty for

Being against popular culture is particularly difficult, considering the temptations that society provides people with and the fact that one risks being excluded from a community if he or she does not act in accordance with the convictions respected by the group's members (Aoyagi, 151).

Consumerism has been taken to a whole new level in Japan, as 2006 reports have shown that in spite of the fact that the country's population is not even half that of the U.S., it managed to consume "41% of the entire world's luxury goods" (Japan is the world's most concentrated source of revenue for luxury brands). Whereas people in the Occident consider Japan to be a country represented by the natural beauty and health of its people many Japanese resort to cosmetics and facial surgery in order to change their looks. This situation is both ironic and alarming at the same time, given that…… [Read More]

Fashion Industry the Decline of the Department

Fashion Industry

The decline of the department store has been ongoing for a number of years. I agree with the general statement that department stores in struggling in part because they have facing a more competitive environment. Not only do department stores compete against each other, but they also must compete against discount stores, specialty stores and category killers. In essence, the department store is a generalist in an environment full of specialists. The department store must find ways to innovate its business model in order to succeed in the future.

Competition has taken its toll on department stores. Department stores essentially thrive in an era when there was a certain degree of information asymmetry for consumers, as they were relatively unable to comparison shop beyond more than a few stores. Consumers may have been price sensitive, but their price awareness was not as acute as it is today. Moreover,…… [Read More]

Fashion of the 20th Century

The only image from the time that we have of the original dress is in the film poster (Image 5), where one can see that the dress showed quite a big of leg, which was considered improper and that is why the film commissioned a tailor to sew up Givenchy's original design, as to not offend anybody in the audience. What a pity, for today, the dress would perhaps be ever-more popular.

In the third image, however, which is the picture of the dress as seen at Christie's, one can see that one of the photos shows the dress with the slit. Yet this discussion of without or without the cut prompts the thought of the fact that these are two dresses, one created by Givenchy, and one a copy created by another designer, a 'knock-off' almost, that together with the original created a phenomenon of epic proportions. Could it…… [Read More]

Fashion Business Steps to Success

'Offshoring' can occur within the same company and involve movement of work to a different location of that company outside of the United States, or to a different company altogether" (4). Simply put, outsourcing is contracting with an outside company in any location, while offshoring is contracting with a company outside the United States.

Examples of Exclusive Wholesale Manufacturers

One example of a wholesale manufacturer that sells exclusively is Mona Lisa Fashions Inc. This "is a full-service cut & sew apparel contractor serving the women's, children's and men's apparel markets." They are located in Allentown, Pennsylvania and are encouraging designers not to outsource or offshore their products but to come to them instead. Another example is Sports and Sports International, a company that manufactures sports accessories and apparel. On their website, they announce, "We are one of the most prominent manufacturers, suppliers and exporters of an exclusively broad range of…… [Read More]

Fashion Evolution and Cultural Anthropology

97)

Women's shoes have also evolved over the years. According to "Italian Fashion: The History of High Heels," only men wore high heels originally; they were a sign of wealth and leisure, as well as an excellent way to keep shoes in stirrups. 14-year-old Catherine de Medici requested a pair of high heeled shoes from Paris; this fashion move made heels popular for women as well.

One of the biggest fashion bombshells is the invention of the stiletto in 1950. This shoe's construction was made possible by the addition of a steel core and were difficult to break. It also lifted the sole up. The 1940's focused on a male centric version of women's dress, since women were working at men's jobs at the time. Women loved stilettos because it was a welcome return to femininity; when the men came back from war in the 1950s, they were expected to…… [Read More]

Fashion Ikedaa Etsuko 2009 Et

113475).

Results

A fully functional tooth developed for the mouse as a result of the experiment. The authors proposed the use of such technology as a model for future organ replacement therapies. "The bioengineered tooth, which was erupted and occluded, had the correct tooth structure, hardness of mineralized tissues for mastication, and response to noxious stimulations such as mechanical stress and pain in cooperation with other oral and maxillofacial tissues" (Ikedaa 2009, p. 113475).

Conclusion

The ability to regenerate fully functional adult teeth could yield considerable improvement in the ease and lifestyle quality for individuals who would previously have to have dental implants.

Clinical

The clinical implications for the success of the study extend far beyond that of the field of dentistry. Stem cell therapy has the potential to restore the partial loss of organ function of neural cells in patients with Parkinson's disease and to generate new organs for…… [Read More]

Fashion Cultural Historical Studies Gender Masculinity and Femininity Androgyny

Men's Fashion

In his book Culture and Everyday Life, Andy Bennett provides a definition of fashion that highlights the fact that fashion has a particular utilitarian function wholly apart from that of clothing, and though a simple observation, this fact forces one to reconsider how men's fashion has been regarded for at least the last eighty years. In his book, Bennett writes that "fashion provides one of the most ready means through which individuals can make expressive visual statements about their identities," a claim most people would readily agree with (Bennett 2000, p. 96). However, this claim has not been taken to its logical conclusion in the many major academic texts regarding fashion, and particularly men's fashion, due to the erroneous belief that at some point in the nineteenth century, men "renounced" fashion, deeming it feminine and thus outside the sphere of male activity. In reality, the so-called "Great Masculine…… [Read More]

Fashion and Appearance Central to

SOCIAL IDENTITY & TODAY'S FASHION

Crane holds that the fashion of today "has several diverse and inconsistent agendas, ranging from representations that echo sadomasochism and pornography to portrayals of women as empowered and androgynous." (2001) According to Crane "...the manner in which people perceive the social structure and conceptualize their identities within it has changed in the course of the twentieth century." (2001)

The social identity was perceived by the individual to be "relatively fixed" however those with lower status were found to be more likely to "emulate the styles and behavior of those with higher status." (Crane, 2001) Contrasting is "in fragmented societies occupational settings are status hierarchies, but, outside the workplace social distinctions are based on criteria that vary within as well as between social classes." (Crane, 2001)

The work of Katherine (1991) relates that boundaries are utilized by the social psychology in explaining "...where an individual's self-concept…… [Read More]

Fashion Designer Lim Knows How

He then took a small internship at a small clothing label. He always loves clothes, he says, but he never considered a career in fashion until he began designing women's clothes for an L.A.-based line called Development in 1999 (2010). In 2004, he went to Manhattan to start his own label and he named it 3.1 Phillip Lim -- the numbers were a play on his age at the time.

He says that at the time it felt like the "doors were always just waiting to open for me" (Dorment 2010). His first few season were only women's wear, because he knew women's clothing best and he garnered all sorts of praise, but he had always wanted to do a men's line. He says that was always a part of the plan (2010). In January of 2010, Lim came out with his first line of men's wear.

Lim's collections are…… [Read More]

Fashion Photographer Mario Testino Specifically

All the attention is on the woman, and the background is inconsequential. The lighting is not harsh on Diana, it does not create deep shadows, but it is very soft all around her, almost blurry, but not quite, focusing the entire attention of the photo only on her. The depth of field is primarily her face and torso, the rest of the room is softly out of focus. The primary shape is Diana herself, slowly fading out into the background as she lies on the couch. In that, there is really very little sense of space, because the photo is so central to her, the space around her is not important at all.

The first thing, and only thing, you see in this photo is Diana. She is somehow larger than life, even though she is portrayed so simply. There is strong contrast in the photo, because of the lighting…… [Read More]

Fashion Channel Was Established in

This will implicitly mean that the revenues are decreased. Once profits are lowered, the investment, improvement and competitive capabilities will also suffer demises. Similar to the previous case, a resolution could only be possible through the attraction of more viewers. "Wheeler knew that in order to hold or increase price it would be crucial to attract a critical mass of viewers who were interested in the network's content and were also attractive to advertisers" (Stahl, 2007).

3.

In order to achieve the established desiderates of increasing the popularity and competitiveness of The Fashion Channel by making it more appealing to wider customer palettes, the senior vice president of marketing has identified three possible scenarios. The first sees a segmentation of the customer-based with the aid of traditional techniques. The second focuses on Fashionistas (smallest in size but the most intensive), whilst the third possibility sees a combination of two categories…… [Read More]

Fashion Career the Position Chosen

job.com/my.job/jobdisplay/page=jobview/pt=2/key=65074743/).

Executive management job positions for Fashion buyers give the following job responsibilities: managing profit performance and utilizing relevant information to support business proposals, and creating and developing a balanced range that will deliver this season's strategy. Salary and compensation for this position is 90,000.00 U.S. dollars. Required Experience & Education: Ideally, candidates should currently be performing at buyer or senior buyer level and have experience gained within a menswear background. High street retail experience is also highly desirable (http://www.southeastlocaljobs.co.uk/Jobsite/Jobs/1741981/Buyers-Senior-buyer-Formal-Menswar).

As a buyer moves up the ladder from entry level to executive there is an increase in pay as well as an increase in responsibility. Educational level stayed the same but the amount of previous experience that the employer wanted went from 3 years to 8+ years. It is also prevalent that as the position and responsibility increases, the buyer becomes a prominent "face" of the company; they are more…… [Read More]

Fashion of School Students Starts

(And Now For Something Completely Different)

It has rightly been said that 'miracles transcend the body' since they prove that the body does not exist where it is at. Since the body physically has no problems by reforming our minds we are able to transcend the laws of the body. The proper use of mind can actually perform anything in the material world. Really God did not create this world. The laws of this world, the principles of gravity, death, sickness, and nutrition all the principles are actually are formulated by men. They are considered as the outcome of the ego mind. We accord priority to the laws as a result of our allegiance to the ego. Simply therefore, just by deterring from such allegiance by means of strong resolute will it is possible to transcend all those laws. Jesus therefore said that faith can move mountains. (The Fifty Miracle…… [Read More]

Fashion Industry Calvin Klein Has

Klein attempted to reverse his image in a 1999 campaign when he portrayed playing child (boys and girls) clad only in CK underwear. Appearing in the New York Post and in prominent magazines, as well as over a huge billboard in Times Square, they were recalled 24 hours later under huge pressure due to the public and experts citing them as pornographic due to their sexualized image of young children, and their high definition on sexual body parts. A Calvin Klein spokesman claimed that these images intended "to capture the same warmth and spontaneity that you find in a family snapshot" (Media Awareness Network). Nonetheless, Klein's reputation had preceded all excuses. His reputation for child pornography was too strong and seems to have become a part of his image.

Seemingly Klein needs a miracle in order to repair the company's reputation. On the one hand, however, its notoriety seems only…… [Read More]

Fashion Which Truly Fits and

I used Yahoo Japan, a kind of Japanese eBay, and bought Pokemon cards from Japanese people at a low price point. I was able to resell cards at a premium price to Americans on eBay. While still in high school I became a top-rated seller on eBay, meaning I sold more than $12,000 in merchandise in 3 months.

My special something is my entrepreneurship. My business taught me the need to research what consumers want and look for new ways to do business. The world has just overseen the passing of a great entrepreneur -- Steve Jobs -- who changed the way human beings communicate because of his entrepreneurial genius. As Jobs said: "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." I know that if I love what I…… [Read More]

Use of New Fabrics in Fashion and New Textile Printing Techniques

Fashion

History of Fashion

The history of fashion can be dated back to the development of the fashion industry in different time eras. Fashion was taken and applied in different forms depending on the situation of that era. It has been noted that clothing from the Roman and the Ancient Greek times is more dependent on the mere purpose of clothes rather than the style that was present. As it would be expected, in the olden times, clothes or fashion were merely a way of covering one's body. People did not think about the print, style or fabric when considering what they used to cover themselves. It has been seen that up till 400 A.D, clothing was never tight fitting nor was it loose or flowy. The basic idea was that drapes were used so that men and women could feel protected and secure. As it would be expected, the…… [Read More]

Masculinization of Women's Fashion in the 1920s

Fashion Trends and Women's Empowerment in the 20th Century: A More Masculine Upheaval.

This research proposal attempts to demonstrate that as women have historically made strides towards equality, women's fashion has adapted as well. With each step forward toward a more evolved society and one which makes more allowances towards women, women's fashion tends to become more masculine and/or androgynous. This paper will attempt to suggest a research proposal describing this trend as it connects to the female silhouette as well, and discusses the research methods used to prove this hypothesis. The research methods will rely heavily on intergenerational women and their participation.

How have fashion trends reflected the growing empowerment of women in the 20th century?

As society changes, reflections of that change cannot help but be seen clearly throughout society -- in the ways we live, the ways we communicate, the ways we travel, eat, socialize and dress.…… [Read More]

Exploitation of Native American Garbs in Fashion

Fashion

The misappropriation of Native American imagery, iconography, cultural ideology, and fashion is nothing new. After all, a slew of professional sports teams continue to run with Indian names and logos in spite of the controversy in doing so. A few sports teams, like the Atlanta Braves Major League Baseball franchise, boast insidious "tomahawk" chants during their games.

The latest trend in Native misappropriation is not much more tasteful than a Cleveland Indians jersey in the fashion world. Several manifestations of the disturbing trend have emerged in consumer culture. One is that commercial manufacturers Forever 21 and Urban Outfitters have been selling lines of clothing and jewelry that is culturally insensitive as well as illegal. A second trend, exposed by bloggers around the Internet, is the lewd use of Native-style feathered headdresses. These recent trends are highly disturbing in that consumers by now ought to know better. Especially hipsters, a…… [Read More]

Collection Descriptions for Fashion

Fashion Portfolios

Dreamland represents the place in the heart where the dreams and wonder of childhood live. I interpret this concept in this collection through my own childhood dreams and fantasies. Dreamland is a time when we walk through a whimsical, wonderful world. The lines between what is real and what is not are blurred. Looking at fashion through the lens of a child's eyes, I have created a collection that exhibits the influences of a time in my life when anything was possible, and nothing was impossible.

Woven into this collection are fantasy themes. Princesses, magical creatures and other fantasy elements are represented throughout. These elements showcase the beauty of the world in a way that is not conceivable in a literal world. But by using childlike imagination, the pieces have the ability to transport the wearer and the audience into another realm, recalling innocence and spectacle. In keeping…… [Read More]

Art Fashion Ever Since Fashion Has Evolved

Art Fashion

Ever since fashion has evolved, we have an observed a significant relationship with art and fashion. It is seen that both the disciplines encourages, inspires and somewhat competes with each other. (Duggan, 2001) It is observed that artists and fashion designers creativity is exchangeable and their main objective is somewhat the same. Duggan (2001) also emphasized on the role of media and education in blurring up the boundaries between art and fashion. As we observe, just like art changes throughout the time, fashion change with time as well. Just as the atmosphere around a certain place changes, so does the fashion of that time. With technology becoming really prevalent these days, techno Fashion has emerged out as the new thing.

Fashion designers are therefore looking into the possibility of Techno fashion. This is basically the ability to incorporate tech item into the clothes a person is wearing. The…… [Read More]

Establishing a Strong Application to Fashion School

The capacity of good design is evident in its use to solve substantive socio-economic problems throughout the world. My experience and training at Parson's was rich and comprehensive, and left me with a lasting fascination for design -- and with many skills needed for a productive, meaningful career in fashion management.

4) Study Proposal Summary

Fashion in Turkey is a fast moving sector that has been hampered by only summer and winter seasonal lines. Trends once launched twice each year but with the addition of spring and autumn, the sector is experiencing four launches per year. These fast changes are a watershed of the retail migration to online and mobile channels.

As a case in point, consider that the Japanese clothing store Uniglo has established a virtual dressing room -- a Magic Mirror, as it is known; the Magic Mirror uses a 60-inch color-changing monitor that lets shoppers try different…… [Read More]

Sustainability in Fashion This Study Seeks to

Sustainability in Fashion

This study seeks to answer the question of how the concept of sustainability applies to local fashion production and to explain the connection between global fashion industries and fast fashion business to the sustainability fashion products.

The Designers Speak

Sustainable fashion is defined differently depending on who is asked to define the concept. Freda Giannini, Gucci creative director defines sustainable fashion as, "Quality items that stand the test of time -- it is the concept of sustainability, symbolized by a timeless handbag that you wear again and again, and can pass on…" (Friedman, 2010, p.1)

Oscar de la Renta, designer and brand founder stated that sustainable fashion "…implies a commitment to the traditional techniques, and not just the art, of making clothes." (Friedman, 2010, p.1) Oscar de la Renta designer stated that today, she worked in the same manner that she learned first "in the anteliers of…… [Read More]

Business Fashion Knockoffs Perils and

In this manner, a chain of custody could be established. if, say, Aldo's product had suddenly jumped from one step of the process to another, it might indicate that Aldo had not gone through the usual channels; had possibly stolen the idea, or copied it to a significant degree from Alexander McQueen. In either case, the designer could protect himself or herself by following the customary procedures of their marketplace.

Can Knockoffs Be Stopped?

With so many ways to counterfeit designer fashion items like clothing, shoes, and handbags, and so few laws to prevent the actual production of pirated merchandise, stopping knockoffs would seem to be an almost impossible task. Nevertheless, knockoffs can be controlled if designers, retailers, and government authorities remain vigilant. As noted by American designers, merchandising is the key to the American design process. It is also the key to controlling the flow of counterfeit goods. While…… [Read More]

Environmental Movement and the Fashion

When a company such as Wal-Mart goes green, it is because they see a profit in it, and customers are demanding it, and that is the case with the fashion industry, as well.

In conclusion, the fashion industry is becoming much more eco-friendly largely because of consumer demand. People are becoming increasingly aware of just what goes into the products they consume, and they are demanding new products that use less energy to produce and use eco-friendly fibers and fabrics, as well. The public is becoming much more aware of environmental issues such as global warming and climate change, and it seems that the demand for eco-friendly products, including fashions will continue to rise. Smart fashion designers and companies will jump on this growing trend. They need to take the earth and its survival into consideration, but even more than that, they need to continue to fill consumer's shelves to…… [Read More]

Gender and the Fashion Industry

Also, all women must be pressed to ask why they seek to embody the female ideal of beauty, and are willing to sacrifice so much to do so. Even if the fashion industry were to ban all models wholesale beneath a BMI of 18.5, while male chauvinists might delight in the curves of the models gyrating on the catwalks of Milan, the ideals held up for women to fulfill would hardly be much more attainable. This would still eliminate the old, many non-white women, short women, disabled women, and yes, even plain women, from individuals deemed physically ideal.

The real question is why must a woman 'feel' beautiful at all to feel culturally validated and accepted. Central to the debate is not just homophobia, but the assumption that there is a single, 'real' womanly ideal, thin or fat, that must be found and then celebrated by the culture. At best,…… [Read More]

Taiwanese Fashion Today

Wear Fashion Industry in Taiwan Today

Today, the ready-to-wear segment of luxury brands in growing globally in general and in many Asian nations such as Taiwan in particular. To determine the current state of affairs and the potential for the future in this sector, this paper provides a definition of the context of designer ready-to-wear, including a discussion concerning how it works in the fashion industry and what brands exist in this area. In addition, an examination of how stores are designed to attract the target customers for this sector including three major luxury ready-to-wear designer brands in Taiwan is followed by an analysis of representative advertisement and branding initiatives for these brands and Taiwanese consumer attitudes concerning these brands. Finally, an assessment concerning the target market for the ready-to-wear luxury fashion industry in Taiwan, including relevant demographics and current consumer preferences, is followed by a summary of the research…… [Read More]

Kimono History and Contempory Fashion

...these designers placed great significance on clothing inherited from the past, including Japanese farmers' clothes designed through necessity and adapted dyed textile and quilting from ancient Japan, which Japanese would not consider fashionable. These designers presented them to the fashion world, gave the opportunity for 'the neglected' to make their existence known, and transformed them into 'fashion'."(Kawamura, 2004, 125)

Kawakubo, Miyake and Yamamoto are considered as the designers who made these first steps towards a new fashion more concrete: "While Kenzo is considered a pioneer among all Japanese designers, Kawakubo, Miyake and Yamamoto are the ones who created a new style characterized by monochromatic, asymmetrical and baggy looks."(Kawamura, 2004, 125) the asymmetrical and baggy look of their designs is clearly influenced by the loose form of the kimono. Sometimes, in Miyake's creations for example, the dresses are completely shapeless and have random holes that offer a certain freedom when wearing…… [Read More]

Philippine Women Fashion Clothing History the

The idea of dressing in civilized and well clothed are well deserving of freedom because t this group that is highly valued despite the fact that the Malay peasants who struggled for the independence have been devalued in the official history of nation -- building and their mark and contribution has been ignored. 'This shown that apart from the influences from the other cultures social classes have been instrumental in shaping the clothing style of the Philippine.' (Grace, 2008) Due to this many would want to dress in a particular recognized and accepted way to be recognized in the class of the rich. This is just part of the culture that has been impacted to the Filipinos which ahs influenced their manner of dressing.

Despite the different Muslim groups in he south and the mountain tribes have their own distinctive garments and seem to have influenced less. The Maranao Muslims…… [Read More]

1950's Fashion

1950s Fashions

Fashion and makeup trends in the 1950s reflected shifts in popular culture and were heavily influenced by film stars and television. A thriving youth culture contributed to changes in fashion, which were generally less conservative than in past decades. The exception was men's fashions, which became more subdued in the 1950s and included dark gray, blue, brown, and black suits. However, the Beatnik generation also contributed to fashion trends, and leather, denim blue jeans, and sneakers were also popular in the 1950s, especially among teenagers. Rock and roll also influenced the "greaser" look that developed around that time. The cult of the housewife similarly impacted new looks developing throughout the decade. A rise in consumerism encouraged many people to amass large, colorful wardrobes.

One of the most well-known fashion trends from the 1950s was the poodle skirt. Poodle skirts were round-cut, calf-length, full skirts, cinched at the waist.…… [Read More]

Tattered Jeans as the Fashion of the

Tattered Jeans as the Fashion of the Popular Culture

In the fashion of popular culture in today's American society, jeans are perhaps the most often used by people of all socio-economic classes and fashion tastes. The jeans made its debut as a form of clothing when Levi Strauss, maker of the jeans brand Levi's, made the first pairs of jeans during the year 1853. The cloth that was used to make the first jeans were made of canvas cloth, which was originally intended to be used for the construction of tents by the coal miners during the Gold Rush of the 19th century. When it became apparent that what the people, especially the miners, needed were not tents and shelter but clothing, Strauss made these canvas cloths into men's trousers. Thus, the first pairs of jeans were born, and the popular jeans brand of Levi's was introduced to the world…… [Read More]

Influential Fashion Designer of Today

In 1968, with the help of his long-time friend Barry Schwartz, Klein took the leap and fulfilled his entrepreneurial dream ("Calvin Klein").

With his own company, Klein was able to pursue his vision of what fashion could be. At first, the company designed women's coats, but it soon branched out into other areas. Klein applied the simple, clean lines of his coats to women's sportswear, producing practical yet fashionable clothes. His designs gave women seeking empowerment "tailored suiting with an authoritative image without the loss of a feminine quality" ("Calvin Richard Klein"). Klein produced popular scents like Obsession, Eternity, and Escape, and he transformed men's underwear from utilitarian undergarments into something clean, simple, and sexy ("Calvin Klein").

The clean lines and subtle colors of Klein's works rebelled against the ornate and overwrought products of the 1960s and 1970s. He helped to create a truly American style that was distinct from…… [Read More]

Successfully Distribute His Fashions in

Option 2: In order gain optimal results,

Kleinaci should franchise stores in key areas around the city.

If Kleinaci franchised his stores at this point and time, he would be taking a significant step toward distribution in several channels as well as moving toward a positive and unified voice for the fashion conscious. In fact, many people today possess the opinion that a franchise is an attractive method of expansion for a business and a safe environment. While Kleinaci might be initially concerned that by joining a franchise he might sacrifice some of the unique and eccentric parts of his collection, the actual benefits from a franchise far exceeds the loss. For example, franchises allow for the relative ease of obtaining legal and real-estate aid, financing, insurance benefits and branding (Gelman, 2010). Additionally, should Kleinaci have the concern that he is not reaching a particular segment of the population, he…… [Read More]

History of Fashion How to Marry a Millionaire 1953 Monroe

History of Fashion: HOW TO MARRY a MILLIONAIRE 1953 (Monroe)

History of Fashion: How to Marry a Millionaire

How to Marry a Millionaire is a 1953 romantic comedy set in New York City starring Betty Grable, Marilyn Monroe, and Lauren Bacall, directed by Jean Negulesco. The costumes of the film, as designed by Charles Le Maire, showcase the 'New Look' popularized by Christian Dior. The 'New Look' (as exemplified most prominently in the red, full-skirted gown worn by Marilyn Monroe in a scene set in a powder room) featured sweeping skirts, a tiny cinched waist, and an exaggerated bosom. It was an ultra-feminine ideal that stood in stark contrast to the more practical, comfortable, and androgynous appearance of World War II fashion. The style of the New Look was far more restrictive and made women look more like artificial adornments than the ideal of 'Rosie the Riveter.' Women during the…… [Read More]

Career in the Fashion Industry Knows There

career in the fashion industry knows, there is a lot more to designing clothes than simply having and executing a vision in fabric. There is a lot of paperwork involved in getting a design made in the professional world, and not just drawing paper. There are specific expectations that manufacturers, wholesalers, distributors, and others have in regards to what they will receive from designers and design companies, and if these expectations aren't met it will be clear both that the designer does not understand how to conduct themselves professionally, and that they do not full understand the needs of the others they are dealing with. Two things that designers must be able to prepare (and must know the difference between) are line sheets and spec sheets, which are similar in certain ways but are ultimately vastly different documents. This paper will describe the two sheets and their importance.

Spec sheets…… [Read More]

Luxury Fashion of Swarovski Toward

"The second step is to develop a touch-point chain and gauge those with the greatest impact. The third step is to turn findings into project priorities. The final step is to implement and monitor." (Atwal and Williams, 2009 P. 343).

Uche (2009) provides different argument by pointing out that internet experience create compelling, enjoyable, memorable, and positive experience for online shoppers. The author develops web experience model to demonstrate the strategy the virtual environment could provide experience for online customer. Typically, the 7C model was developed to create a high impact digital experiential customer experience. This includes customisation, content, customer care, community, communication, convenience and connectivity.

On the other hand, Snakers & Zajdman (2010) argue that there is a proliferation of fashion jewelry within the present marketing environment making consumer to face challenges in distinguishing between products. Thus, finding the best method to differentiate one product from the other has…… [Read More]

Gothic and Fashion as Well

As the example the chapter gives is that of Mary Antoinette, the body also become an object of martyrdom and a persecuted object.

As we can see, the chapter is very useful in showing the intrinsic relationship between revealing and concealing and the essential role that fashion plays in this. It reflects how Gothic art and representation in novel is reflected occasionally in fashion and how the perception of Gothic in fashion itself is diverse, depending on the political environment and reflections in society. The chapter gives a very acute description of the evolution of fashion throughout the 18th century, in particular during the troubled period of the French Revolution and the Directorate.

The chapter shows how the revealing of the body determined the Gothic of this period, but also particularly marks the influence that the Gothic novel plays on fashion.

The book is not only a book about fashion,…… [Read More]

Contextualizing Fashion

Contextualizing Fashion: London

The objective of this study is to become familiar with London as a fashion capital and opportunities for fashion retailing in London including the wide range of commercial outlets from the high street store to the fashion concept store.

This study will examine the flagship stores in London as well as the smaller boutiques in order to express an understanding of how shopping is contextualized in London.

Flagship Stores

London shopping is replete with Flagship stores, which are "significant, high profile developments that play and influential and catalytic role in urban regeneration…" (Brown, 2009, p.8) The regenerational flagship project may be "a marketing tool for an entire area of a city, a large advertising hoarding, promoting th4e place for others to invest or spin. The flagship experience may be a brand experience and this may be critical to the luxury flagship store to unify the ultimate allure…… [Read More]

Lys Fashion Business Plan Daylys Primary Earnings

Lys Fashion Business Plan

DayLys primary earnings

The company's start up

DayLys proposed start up expenses

Strategy and implementation summary

Marketing strategy

Target market

Sales revenue for the first and second year

Graph depicting the sales revenue

Five-year financial plan

Break-even Analysis

Pro Forma Profit and Loss

Pro Forma Cash Flow

Pro Forma Balance Sheet

Business Ratios

Percent of Total Assets

Percent of Sales

Main Ratios

Activity Ratios

Liquidity Ratios

Additional Ratios

The focus of this project is to draw up the business plan for DayLys Fashion and the start up funding will be $45,000. The paper also provides the pro-forma profit and loss, and the marketing strategies. The financial plan reveals that the company will record profits in the first year and continuing making profits within the next five-year.

DayLys Primary Earnings

DayLys primary earnings will be $62,715 in year 1, $135,771 in year 2,

and $243,806 in year…… [Read More]

Marketing Team Launch a Fashion Line a

marketing team, launch a fashion line a global brand. However, week launch unconfirmed press reports child labour present supply chain ( existing product lines products launch).

Fashion and child labour

In brief, the problem encountered at the organization is represented by the emergence of media reports arguing the existence of child labour practices in the company's foreign manufacturing plants. This issue is always a stringent one, but even more so now, as the reports have been released prior to the launch of a new fashion line by the firm.

In a general setting, the recommendation is that of addressing the accusations and making them a top priority for the institution. Nevertheless, in the current situation, the company also struggles to launch its new product line within the market. The organization is as such faced with the need to choose which issues it should mitigate with more priority.

On the one…… [Read More]

Designer Technical Designer Profile a Fashion Technical

Designer

Technical designer: Profile

A fashion technical designer is responsible for the 'nuts and bolts' construction of a garment. A technical designer is given the responsibility of taking "a lead designer's creations from the prototype stage through to full production. They work up specifications for new clothing and accessories, have samples made, and work with marketing and production facilities to ensure that finished pieces are made correctly and profitably" (Technical fashion designer, 2012, Fashion Schools). The lead designer may have the broad, sweeping vision, but the technical designer works to make that vision a reality. Taking measurements, ensuring measurements are standardized, working to create a perfect fit, and working with patterns are all part of the daily life of a tech designer. One technical designer stated that she used her associate degrees in fashion pattern maker more than her general bachelor's degree in fashion in her work.

"Basic responsibilities include…… [Read More]

Sustainable Fashion Across the Globe

Sustainable Fashion

Purchasing sustainable garments is a challenge for everyone when fast fashion is so common. The labors in fast fashion can hardly afford the clothes they make while many consume fast fashion in a problematic way. Fashion industries need more transparency to educate the purchasing decision of individuals. Fast fashion not only is polluting and creating so much waste to our world; it is also taking away the basic human right of low income workers. To design something is not just about choosing a fabric and a print that is appealing but also needs to map out the production and economic strategy. What appear to be beautiful to us may have hidden an ugly story behind it. According to the United Nations, clothing is the fundamental principal of a person's dignity, beside shelter, food, and other essential needs. When the consumption of clothing is placed on the balance against…… [Read More]

Sustainable Fashion Project Textile Recycling

It is essentially a potential solution to a real ethical and economic problem. With so much work and natural resources pumped into producing textiles at such a high waste rate, recycling textiles can provide a way for consumers to reduce their impact and help increase a much more sustainability. This can be seen as especially making an ethical impact in situations where textiles in question were cheaply made on a mass scale, putting natural resources and people in a vulnerable position. Recycling textiles can help provide fabric for future clothing and cloth needs, without the same ethical and environmental impact as creating textiles from scratch. Moreover, it is clear that the industry can save money on manufacturing textiles only to waste them and have to constantly manufacture more and more to fit the needs of the New York and international garment industry. Using recycled textiles can save funds in unnecessary…… [Read More]