Where do you live?
A city with more than 500.000 people city between 500.000-200.000 people city between 200.000-50.000 people
In the countryside
10.Which is your monthly income?
Under 1.000$
Between 1.000-3.000$
Between 3.000-10.000$
Over 10.000$
11. Which are your hobbies?
A a) Travelling b) Sports c) Reading
Results:
As I have predicted, the greatest part of the Cosmopolitan's readers (80%), are of ages between 20 and 35 years, most of whom (55%) are rather students or part of the upper class of the society. Moreover, 75% of them read the magasine regularly and only 25% occasionally, and more than 70% consider that this format is preferable for the magasine and 30% say that there are too many commercials.
Therefore, what it seems to be obvious is that Cosmopolitan has succeeded to be actual, active and atractive"; in my opinion, the magasine has two choices:one of them is to focus solely on the readers with ages between 20 and 35 years or, a second sollution, to publish articles which can be accessible to all the women, no matter their age and proffession. On the other hand, when taking this into consideration it should be kept in mind that Cosmopolitan" is the most popular magazine among the young females (our study itself proves this, since 80% of the interwied persons read the magazine regularly).
Position Matrix:
Atractiveness the magasine has exclusive interviews with the stars it appears quite often (one...
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