Corporate Social Responsibility in Indian Pharmaceutical Industry An Exploratory Study Outlook of CSR in India History of CSR in India Philanthropy in Indian Society Modern Form of CSR in Indian Society Profile of Indian Pharmaceutical Industry Rationale for Selection CSR Activities by Indian Pharmaceutical Companies Major Influences Over CSR Activities Scope of CSR Activities Comparison of Indian & Western Pharmaceutical Companies This research paper is concerned with the recent practices of Indian pharmaceutical companies in the field of corporate social responsibility. For

However, this is not impossible. Clever and unique advertising campaigns can help to achieve this goal. Sora, K. Haley, E., and Gi-Yong Koo. (2009). Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising. Journal of Advertising, 38(3): 67-80. The authors discuss the role of consumers and how they respond to advertising for a particular product as opposed to how consumers respond to corporate

Corporate Governance As some queries about corporate governance were there ever since 1932 - the period of Berle and Means, the expression of the concept of Corporate Governance was not found in English vocabulary until 25 years ago. However, in the previous two decades, matters relating to corporate governance have gained importance in academic literature as well as in public policy deliberations. Corporate governance came to be acknowledged as being synonymous

The suggested list of references should contain the three books and two journal articles presented in the Literary Review section, but the writer is free to choose other materials, as long as they present the matter at hand in a clear and objective manner. The sources of information must be peer reviewed and cited using the Harvard citation style. In text quotations will be parenthetically quoted by stating the

CSR in Beijing Independent and dependent variable Qualitative Case study Research design Multiple case study and document review Sampling selection and Data collections Quantitative Survey Questionnaire Design and scale measurement Data collection and Response rate Data Analysis of the Pilot test Quantitative Data Analysis Sampling Design Reliability and Validity of Scaling Technique Exploratory Factor Analysis The overriding aim of the proposed project is to investigate the effect of CSR on the financial performance of Chinese companies. This, on one hand includes an investigation

In addition, Rome's issue is not name recognition, but rather positioning. Public relations is more effective at shifting the positioning of the Rome brand than attending trade shows. The primary advantage of a PR campaign and the related media relations is that the message reaches the target market. The media are beneficiaries of the campaign, so will be willing partners. This allows the message to be spread. Public relations is