Crafting an Executive Strategy Strategic Plan: Amber Snack Company

The creation of a strategic plan for any business is vitally important. It is designed to help the company move forward and focus on the changes that need to be made over time, so the company can see continued success in the future (Burkhart & Reuss, 1993; Olsen, 2012).

The mission statement is a part of that strategic plan, and essential to the success of the company because any company must know where it is headed in order to plan how to get there. (Kono, 1994)

The mission of Amber Snack Company is: delivering the world from hunger, one chip at a time.

A vision statement for the company supports the mission statement and is for the employees of the company, not for the customers (Mckeown, 2012).

A vision statement for Amber Snack Company could be: a focus on making the best chips in the world, so everyone in the world will want them.

This supports the mission and vision statement because a company that is not profitable is not going to be able to continue to operate. Companies that are doing well will be able to give back to their employees, their customers, and their communities, whereas companies that are struggling will not be able to offer this benefit (Mckeown, 2012; Olsen, 2012).
The second objective is to see an increase in the number of employees each year. This supports the mission and vision statement because companies need to continue to grow so they can provide their customers with the best possible service. Companies that are not growing are not focused on further development…