The Web Accessibility Initiative (W3C) specifically concentrates on defining the intersection between usability for those who are handicapped, the elderly, and those that are faced with limitations in terms of being able to get online. The reliance on ISO Standard 9241-11 (Green, Pearson, 2006) defines the extent to which there are uniformity in the design of graphical interfaces and the use of consistently of navigational aids in the form

Most well-known was Robert Scoble of Microsoft. With the 2004 U.S. Presidential elections, blogs' growth accelerated dramatically as nearly every news network, candidate in both U.S. Senate and House of Representative races, and political pundit has their own blog competing for the publics' attention. The era of 2004 to today in fact has created a blogging industry that is pervasive in its availability of publishing platforms (USC Annenberg School of

The level of integration within each of these competitors is readily apparent in their approach to developing e-commerce applications. Proposal for Web Presence The following is a proposal for a Web presence which will give PZE Puzzles competitive parity with each of the competitors profiled in this analysis in the short-term and provides the necessary foundation for surpassing these competitors in the long-term. Inherent in this proposal is the need for

" Of these respondents, over 50% of them stated that they lack a disaster recovery plan (Anthes, 1998). However, most of the problems stem from the lack of communication at the corporate level. (Hawkins, et al., 2000). Business Continuity Plans (BCP) and other forms of strategic planning are no longer a luxury, but a must-have factor and an important element of any organisation's risk management system. Organisations are increasingly dependent upon

" (2000) There are other factors associated with change that enhance the ability for the independent hotels to compete as there is a segment of customers with the desire to discover for themselves what best satisfies their taste. The independent hotels offer guests "the option of maintaining their differentiation while affiliating with 'soft' brands, which reflect a defined product and offer similar service support as franchisers or chains." (Swig, 2000)

This level of the maturity model is a transitory one and is focused more on either small, incremental gains from the first level, which is Reacting. In the Reacting layer of this proposed Branding Maturity Model, the majority of brand departments have a decidedly "every department for itself" approach to process maturity and have information flow that is purely dependent on personal productivity applications only. That is to say