Customer Advocacy: Is it Still Part of eBay's Core Strategy?
In the past, eBay has earned significant praise for having customer advocacy as part of its core strategy. This text will carry out a detailed evaluation of eBay's website in an attempt to determine to what extent customer advocacy still remains part of the corporation's core strategy.
Customer Advocacy: An Overview
Companies that embrace customer advocacy tend to focus on doing that which is considered most beneficial to the customer. In that regard, such companies strive to act in the best interests of their clients at all times. A company pursuing customer advocacy gains by having the trust of its customers, and thus building a rather strong long-term relationship with such customers. Companies that wish to build long-term relationships with their clients according to Ferrell and Hartline (2008, p. 342) "must strive to develop a relationship with each customer rather than generate a large number of discrete transactions."
Is Customer Advocacy still Part of eBay's Core Strategy?
The very first sign of eBay's commitment to customer advocacy is its revolutionary buyer protection program. In this case, the company promises to refund the buyer his or her "full purchase price plus original shipping…" should such a buyer fail to receive an item that he or she has already paid for or should the buyer receive an item which isn't as described (eBay, 2012). This in my opinion is a clear indicator of the eBay's commitment to doing that which is considered best for its clients. In this particular program, an unsatisfied customer is first encouraged...
Customer relationship management (CRM) is an essential component of organizational management. The purpose of this discussion is to focus on a CRM strategy for United Behavioral Health a subsidiary of United Health Care . . United Behavioral Health is dedicated to presenting customers with high quality, cost-effective, managed mental health and substance abuse services to its customers. The investigation suggests that the company's core values have been successfully implemented into
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