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Customer, Company, Context, Collaborators, Competitors
The overall financing strategy of this beauty center is to provide a wide variety of services at a high volume, at a relatively low cost to the subscription-paying customer. It will target a mid-market, highly trend-conscious consumer who is interested in her appearance and values this aspect of her life enough to seek out regular beauty treatments as part of her lifestyle. Low-income consumers are unlikely to regularly patronize beauty salons for the variety of treatments offered by the company, while high-end consumers will not be as cost-driven as this company's business model suggests. The branding of the business stresses its convenience and cost as much as the actual services, and deemphasizes that personalized attention and relaxation aspect of beauty treatments. Thus a more professional, younger, and slightly less affluent demographic will be emphasized. Women unable to afford spa services previously are likely to be attracted to the product. [Target Audience]
Target customers are likely to be appearance-conscious, given the focus on selling many services to the same consumer. A consumer who wishes to purchase manicures, pedicures, and facials on a regular basis is clearly willing to expend a great deal of time and effort to enhance her appearance. However, many working women do not have the time to schedule extensive 'luxury' appointments. The goal of the company will be...
[Pricing Strategy]
In today's time-pressed context, the speed offered by the salon will be attractive, combined with its relative affordability. Washington D.C. is an extremely expensive area. It houses many professional women in fields where 'looking good' is essential. Raising awareness amongst this community will be the goal of the spa. The spa's services also offer many potential collaborators, such as the beauty product companies who could offer discounts when selling in bulk or could engage in promotional deals with the spa. However, many competitors also exist, including self-enclosed nail, hair, waxing, and other beauty services -- as well as the option of performing these services at home.
STP: Segmentation, targeting, positioning
Segmenting in the beauty market is essential, given that, strictly speaking, no beauty product is a necessity. This service will cater to a very specific segment of consumer -- likely young to middle-aged, given the relatively innovative spa services that are being offered -- who does not have time to devote hours to beauty treatments. She is likely a professional, either married with children or unmarried, and well-educated. She wants affordability, luxury, and speed. The target consumer will buy a subscription to the services and frequently use the spa for skin, nail, waxing, and other types of care. The lack of a need…
Dell is one among the largest computer system companies in the world, which is unique and popular because of its direct marketing policy. It deals in manufacturing personal computers, servers or enterprise products, storages and offer IT solutions for the customers. The services provided by the company are of high quality and low cost, thus providing the source of economical investment to the clients. Dell is among the pioneers and
These refer to the characteristics of the political and regulatory environment (P), the economic environment (E), the socio-cultural environment and finally, the technological environment. The analysis of the climate in which an organization activates is also known as the PEST analysis. 4.1 Company Product Line Starbucks offers a wide selection of coffee-based beverages, with both caffeine and without caffeine. Aside their coffee beverages, they also offer whole-bean coffees, food items and coffee-related
Negotiation Skills A High Impact Negotiations Model: An Answer to the Limitations of the Fisher, Ury Model of Principled Negotiations This study aims to discover the ways in which blocked negotiations can be overcome by testing the Fisher, Ury model of principled negotiation against one of the researcher's own devising, crafted after studying thousands of negotiation trainees from over 100 multinational corporations on 5 continents. It attempts to discern universal applications of
Significance of the Study This study is significant because it sheds light on a very important contributor to local and international trade. Trade fairs have a long history in providing a meeting place for buyers and sellers. They are an important channel of communication for B2B buyers and sellers. This is a significant area for study because there are limited channels of communication between B2B buyers and sellers. The previous sections
Role of Leadership in Change Management Role of Leadership in Delivering Change-2 Other factors necessary in delivering Change-5 Arguments for and Against Change Management-6 Perspective towards Change Applications in an Organization-10 Any Topic on Organizational Development The paper will tackle any topic from Organizational Development. The topic in this case that I choose to look at is Leadership Development but I will be narrowing it down to look at 'The Role of leadership in Change Management.
Return to Table of Contents or go to next section of interim report. Date created: August 29, 2006 Last updated: September 11, 2006 NISTIR 7323 - the Determinants of Success in R&D Alliances Part 2 - Theoretical Perspectives on R&D Alliance Success The theoretical perspectives underpinning hypotheses tested in this study are derived from both our review of prior literature on R&D alliance success, and from our exploratory interviews with participants in R&D alliances that