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Databases and Privacy: An Ethical Issue for Marketers
The continuing debate between consumers, consumer rights' groups and marketers as to who actually owns consumers' data is becoming more divisive and debated. Marketers attest that once a customer purchases a product or service, opts in with their personal information either to complete a transaction or request services, the information becomes the company's asset as part of their Customer Relationship Management (CRM) system and databases (Milne, Bahl, 2010). Consumers and consumer advocacy groups claim that the management of this data jeopardizes not only their identities but their financial standing with credit reporting agencies as these systems are often breached (Dolnicar, Jordaan, 2006).
The Ethics of Managing Personal Data
The ethical debate over how best to use customer data in marketing databases has progressed from the use of opt-in to gain useful information for serving customers (Connon, 2002) to reselling it without the customers' approval or knowledge (Dolnicar, Jordaan, 2006). As...
The many problems at Facebook are a case in point, in fact this social network is almost like a worst practices study in how not to manage customer data. From the unauthorized use of the Facebook Beacon that tracked user's activity off the site, and then reported back which sites they went to so Facebook could drive up advertising rates, to the blown marriage proposal that they orchestrated, Facebook know how to compromise customer data very well (Freeman, 2011). Facebook was tracking the activity of one of their young male customers as he checked for engagement rings. His activity…
References
Debbie A Connon. (2002). The ethics of database marketing. Information Management Journal, 36(3), 42-44.
Dolnicar, S., & Jordaan, Y.. (2006). Protecting Consumer Privacy in the Company's Best Interest. Australasian Marketing Journal, 14(1), 39-61.
Freeman, G.. (2011, July). Will Facebook's Privacy Missteps Tarnish Your Brand? Target Marketing, 34(7), 8.
Milne, G., & Bahl, S.. (2010). Are There Differences Between Consumers' and Marketers' Privacy Expectations? A Segment- and Technology-Level Analysis. Journal of Public Policy & Marketing, 29(1), 138.
Ethical Issues in Criminal Justice Research Ethical issues in terms of research are sometimes difficult to pinpoint, but all are made in order to ensure defendant's constitutional rights and to protect any other research participants from potential harm. Many researchers note that the basis for ethical research in criminal justice is the focus on upholding accurate data reporting and the placement of strong ethical leadership within the workplace. Both of which
ethical issues, challenges, and dilemmas that have arisen due to technological advances of law enforcement on personal privacy. Addressed are the major pro and con viewpoints of economically, politically, individually, and socially. Eight sources. APA. Privacy and Technology Big Brother is definitely here. Just the other day the news reported that the average American is photographed nine to twelve times per day. Cameras are everywhere. People are photographed while they are driving
Pharmacogenetic Medince and Ethical Issues: Testing for HLA-B*Pharmacogenetics revolves around a pre-determined range in how individuals react to certain drugs, in regards to both their beneficial and adverse results. �This concept had emerged when tasters and non-tasters of phenylthiocarbamide (PTC) had been identified, and the ability to feel that taste was shown to be inherited� (Luzzatto & Seneca, 2014). Since screening individuals for PTC tasting turned out to be simple
Ethical and Legal Issues in Ecommerce A Concise Definition of ecommerce Motivation for E-Commerce Ethical and Legal Issues in E-Commerce Enforcement of Legal Directives and Contracts Collecting and Securing Consumer Information Lack of Uniform Laws Copyright and Patent Laws Violation Taxation Other Issues: In Brief Privacy and Security 'Extinction' of Some Small Businesses Electronic Deception Language Issues Declaration During the last one decade, the internet has experienced unprecedented growth. Thanks to this increase in online activity, consumers and businesses from all over the world are
Moreover, the researcher who falsifies the data is prone to legal action as has been the case in the past when researchers have falsified research results (Normile C, 2006). Therefore, in order to deal with this grave issue, it is important to ensure that the data being incorporated in the research paper has been properly handled and it is being reported correct. Ensuring this would satisfy the ethical standards
Electronic performance monitoring most often brings up concerns of invasion of privacy, however, there are ways that organizations can stem that concern. Clear communication of the monitoring policy, as well as participation in the formation of the monitoring policy should significant impact on the perceived invasion of the privacy, and as such should be taken into consideration by all organizations that have a cyber surveillance policy in place. Appendix Means, Standard