New Motorbike, Carolina Swag --

¶ … new motorbike, Carolina Swag -- an eco and environment friendly cruiser with other competitive bikes like, Harley-Davidson - Road Glide Ultra. The core reason for choosing a hybrid vehicle is that it minimizes the emission of carbon dioxide which helps in lowering the air pollution. Comprising of hybrid and gas driven engine, Carolina Swag has been designed with 1500cc engine which is liquid cooled with dual overhead cams that can make it go up to 240 miles/hour. This lightweight aluminum frame vehicle is fuel injected and shaft driven with a 6 gallon fuel tank. It also has aluminum alloy rims and a lustrous look of a custom hatchet. This vehicle has been designed by keeping in mind the reliability, perfection and comfort that no other bike offers. Swagster is available in three eye-catching colors Carolina Blue, Duke Blue and NC State Red and is especially designed for men. (Randall 2001)

In 2011, Harley Davidson introduced its new family member with a name Road Glide Ultra. When it comes to cruising a two-wheeler across the open road, Road Glide Ultra doesn't see any companion. Road Glide Ultra comprises of 1690cc Twin Cam 103 engine, anti-lock brakes and the H-D Smart Security System.

Competitive Set of Carolina Swag-Swagster

The sports bike market is very competitive. In the past, Harley-Davidson was badly affected by the introduction of environmental friendly bikes. The market share of Harley -- Davidson was continuously declining and the position was so bad that the company was going towards swap from motorcycle business. The introduction of Carolina Swag will also affect the Harley-Davidson Road Glide Ultra which was recently introduced by Harley. Since Carolina Swag (Swagster) is an eco-friendly bike with all the features which a sports biker wants, therefore, it is expected that Swagster will wipe-off the market for Road Glide Ultra. (Lehmann & Winer 2001)

Swagster has played a very significant role in introduction of hybrid motorcycles in the market of eco-friendly motorcycles. Due to intense competition from Swagster, Harley-Davidson is considering to launch some technology which helps the company products go green. There are different players in this market too. These include Honda, Yamaha and Suzuki as well. All these players are going from the same situation as Harley. If we consider the competitive set of this industry, with Swagster as market King followed by Harley-Davidson's Road Glide Ultra, we can say that the market share of Harley has decreased to 20%. In recent past, Harley-Davidson used to be the king of this market with more than 60% of share. These days, Harley-Davidson is considering to revamp its prior position in the motorcycle market.

Brand

Market Share %

Honda

3

Yamaha

13

Harley-Davidson

20

Suzuki

40

Swagster

24

(Lehmann & Winer 2001)

The challenge of eco-friendly motorcycles exists for many players in the market. Most of the motorcycle manufacturers want to convert their production towards eco-friendly technology powered by new wave of fuel alternates.

Swagster will capture the motorcycle market due to enhanced features including powerful engine, higher acceleration and the advanced technology of power-pack. With these added features, Swagster will promote the Hybrid motorcycle market to the next level of technology. Swagster will definitely wipe-off the recently launched Road Glide Ultra model of Harley-Davidson due to environment friendly feature. Additionally, the price of Harley-Davidson is $22,500 while the price of Swagster will be $15,000. This price difference with eco-friendly aspect will definitely attract most of the Harley-Davidson customers towards Swagster. The competitive set of Swagster also provides power pack technology and the first time improvement of color graphics. With the Swagster, the motorcycle will get the first and the foremost eco-friendly and environment friendly motorcycles around the world. (Proctor 2000)

In addition to improving performance of the functions of Swagster, consumers can now choose color graphics package. The new seating configuration options for the 2011 Swagster provides it with a distinct feature in this competitive market. Very nicely designed by Corbin, the newly introduced seats generally provide a more lavish and performance oriented bike ride. Bikers interested in reducing motorcycle can now select an option Corbin low seat height position. The entire product line continues to build from the ground up using the signature Swagster motorcycle grade with alloy frame exposure. (Randall 2001)

Conclusion