Family Size - Indicator of how much time the consumer has for fine food shopping as well as how much discretionary income may be available for these items. For example, a large family may prefer to shop at a less expensive supermarket.

Age - Indicator of how much time the consumer has for fine food shopping as well as interest in gourmet cooking. May also be an indicator of discretionary income.

Ethnicity - Reveals the types of ethnic foods that consumers will be looking for.

Psychographics:

Weekly Shopping Budget - Reveals how much consumers are willing to spend.

Desire to Be Healthy - Indicates desire for organic foods, health food products, lean meats, fresh produce,...

Provides insight into demand for prepared foods.
Changing Eating Patterns - Reveals if targets cook at home or eat out.

Interest in Premium Products - Shows if a consumer is interested in quality or prefers lower prices and bargains

Need for Ethnic Tradition and Culture - Shows if a consumer prefers to stick to traditional ethnic foods

Desire Shopping Experience - Informs the retailer of types of in-store promotions that consumers find appealing (wine tasting, food tasting, cooking demonstrations, nutritional seminars, etc.)