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This is often boring and uninspiring to the consumer. As such, our packaging will incorporate various shapes that are both unconventional and engaging. In particular shapes such as stars will be used to help appeal to the popular, and "celebrity" aspect of the teenage consumer. Luminescent, packaging will further enhance the teenage aspect of the brand through.
The colors of the packaging will also appeal to the beauty aspect of young teenagers. Colors such as gold, black accents and silver will be used to display "beauty" within the product. Color in regards to packaging is very important as it makes the product immediately distinctive relative to its more mundane counterparts. Color also displays and reinforces the brand appeal of the product. Generally speaking, colors such as gold, or silver, displayed predominating on the product, showcases a sense of intrigue and beauty. This concept is ideal for our teenage female as they have large amounts to discretionary income, are often swayed by the notion of fame, and are just beginning to form and identity within themselves. Through the use of the star packaging mentioned earlier, in combination with the gold, silver, and black...
In this instance, our packaging will be uniquely shaped and colored relative to our competitors in the industry. Aspects within the packaging such as stars, glitter, and luminescent plastic will appeal to our style oriented consumers. Colors such as gold, silver and black, will reinforce this image while created a sense of intrigue on the part of our target market. Through the combination of these elements, the teenage deodorant will appeal to our target market, generating increased sales, and market share gains.
References:
1) Myers, Philip N. Jr. And Biocca, Frank a. The Elastic Body Image: The Effects of Television Advertising and Programming on Body Image Distortions on Young Women, Journal of Communications (1992): 1-35
2) Posavac, Heidi D., Posavac, Steven S., and Posavac, Emil J. Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women Sex Roles, (1999) Volume 38, 167-201
Another factor of great importance to products' success on the market is represented by establishing the customer segments they target. Certain strategies focus on targeting large customer bases in order to increase the chances of selling the product. Other strategies focus on addressing niche segments that are considered more likely to purchase these products. In the case of the Free deodorant, the targeted customer segment is represented by teenage females. This
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Likewise, other economic circumstances such as the decreasing trend of the average Americans income are also contributing to the extreme bout of pessimism the nation is currently experiencing. It is no secret that the economy is not as robust as it once was, with unemployment around 8%. Many states such as Florida and Nevada are experiencing unemployment rates still near the 10% range. As such the pricing of the
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