Deodorant for a Female Teenager

Deodorant for a Female Teenager

Free Deodorant Analysis

The success of different products on the market depends on numerous factors. These factors are usually represented by the price of the product, the advertising campaign that companies invest in, by the distribution process, and others. The benefits that the products in case are able to provide are of great importance also.

The name of the product significantly influences customers' purchasing behavior. There are numerous situations where great products did not provide great sales because their name did not attract customers, or was unpleasant or confusing to customers. In order to select the best name for a product it is important to think of names with great impact to customers. These are usually short names that are easy to understand, to remember, and to pronounce. This is the case of Free, a deodorant developed for female teenagers.

Free is a short word that everyone is familiar with. It is easy to understand and to remember, and it provides a new approach to deodorants in comparison with other products on the market (Gunelius, 2010). In addition to this, the name of the product is intended to make appeal to certain needs and desires of the targeted customer segment. In this case, the customer segment addressed by the Free deodorant is represented by female teenagers.

The members of this customer segment are usually characterized by a need to free themselves from the reign of adults, from the rules and regulations established by adults. Teenage is the age where most teenagers usually develop rebellious behaviors. Such behaviors are determined by their need to be free to do what they want, to make their own rules, and to make their own decisions. Therefore, Free is a product name that sends the message that the company that provides this product understands the needs and desires of their targeted customersegment represented by female teenagers, and addresses these needs. It is very important that customers feel that companies understand them. This is because it makes them feel important and appreciated.

Another important factor that significantly determines products' success on the market is represented by market placement. The process of market placement is represented by different advertising techniques that are used by companies in order to promote their products. This usually refers to placing the products in different films, television, and other media.

This usually takes place based on agreements between the company that makes the product in case and the media company that receives financial benefits from this process. Product placement is considered to be able to influence customers. This is because they associate themselves with the characters in the movies they like, and that use the products placed by these companies (Business Dictionary, 2012). Therefore, they are more likely to purchase the products that the characters they like use.