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Certain strategies focus on targeting large customer bases in order to increase the chances of selling the product. Other strategies focus on addressing niche segments that are considered more likely to purchase these products.
In the case of the Free deodorant, the targeted customer segment is represented by teenage females. This is a niche customer segment. The company that produces Free develops a different segmentation strategy in comparison with competitors' strategies that address large customer segments. This is because the needs and preferences of teenage females require for this approach.
Teenagers are well-known for their rebellious style, for the fact that they feel different than other categories of individuals, and they want to be acknowledged as different. Therefore, it would not be a good idea to address female teenagers together with other customer segments, because this would let them think that their individuality is not observed and important. But by addressing...
The name of the product also represents the company's interest in teenage females' need of freedom.
It is difficult to select the right customer segment and to send the right message. There are numerous companies that communicate certain messages of understanding their targeted customer segments, but their actions are not in accordance with the messages they are trying to communicate. It is important to develop strategies that can communicate the benefits of the product.
Reference list:
1. Product Positioning (2012). Inc. Retrieved February 14, 2013 from http://www.inc.com/encyclopedia/product-positioning.html.
2. Customer Segmentation (2012). StatSoft. Retrieved February 14, 2013 from http://www.statsoft.com/textbook/customer-segmentation/.
references, and that they are important to the company that produces it. The name of the product also represents the company's interest in teenage females' need of freedom.
It is difficult to select the right customer segment and to send the right message. There are numerous companies that communicate certain messages of understanding their targeted customer segments, but their actions are not in accordance with the messages they are trying to communicate. It is important to develop strategies that can communicate the benefits of the product.
Reference list:
1. Product Positioning (2012). Inc. Retrieved February 14, 2013 from http://www.inc.com/encyclopedia/product-positioning.html.
2. Customer Segmentation (2012). StatSoft. Retrieved February 14, 2013 from http://www.statsoft.com/textbook/customer-segmentation/.
This is often boring and uninspiring to the consumer. As such, our packaging will incorporate various shapes that are both unconventional and engaging. In particular shapes such as stars will be used to help appeal to the popular, and "celebrity" aspect of the teenage consumer. Luminescent, packaging will further enhance the teenage aspect of the brand through. The colors of the packaging will also appeal to the beauty aspect of
It is very important that customers feel that companies understand them. This is because it makes them feel important and appreciated. Another important factor that significantly determines products' success on the market is represented by market placement. The process of market placement is represented by different advertising techniques that are used by companies in order to promote their products. This usually refers to placing the products in different films, television,
Likewise, other economic circumstances such as the decreasing trend of the average Americans income are also contributing to the extreme bout of pessimism the nation is currently experiencing. It is no secret that the economy is not as robust as it once was, with unemployment around 8%. Many states such as Florida and Nevada are experiencing unemployment rates still near the 10% range. As such the pricing of the
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