- Words: 2189
- Length: 8 Pages
- Topic: Economics
- Paper #: 5839407
Chester has been using for several years a "Cost Leader with product life cycle focus" strategy, which implies a focus on the product life cycle diagram, with the introduction of products in the high tech area of consumers and their continuance in the low tech area, until they become obsolete and have to be drawn out of the market.
The strategy that Chester has been using implies, first of all, a