Drivers for organizational change are codified into internal or external factors. Each of these stratifications has a different set of features -- significantly, these features appear to be antipodes of one another. However, these features largely provide the setting for the context of the actual change that takes place within an organization, since these features indicate specific problems that change addresses. Internal drivers for change within organizations pertain to factors that are representative of various aspects of organizations. The unifying feature of all internal drivers is that they represent inefficiencies, which in some cases are outright deficiencies. Very rarely does an organization induce change because it is doing something right; most internal changes are related to aspects of an organization that require improvement. A look at some of the internal factors for change for the United Kingdom's Corus Strip Products confirms these facts. There was a point after the company's 1999 founding in which its service was characterized by tardy delivery of the steel it manufactured. Also, there was...

Both of these internal factors were inefficiencies within this organization and areas for improvement.
The predominant feature of external drivers of change is that they are usually determined by the marketplace (Mathes, Brueck, Luck 2001). While the inefficiencies of internal drivers are things that a company is doing wrong, the marketplace concerns of external factors typically indicates that an organization is not doing something that other organizations are. For instance, in the case of Corus, other steel manufacturers in the international market were producing this product less expensively than Corus was. As a result, the demand for Corus's product declined. Another marketplace factor that functioned as an external driver for change was the fact that "the fall in demand for steel for the automotive industry meant that Corus needed to find different types of customers or develop different products" (No author 2012). Thus, developments within the marketplace for…